Now accepting new projects — limited slots available. Get started →
日本語 Deutsch Nederlands Espanol Francais 繁體中文 العربية 中文 Portugues 한국어 English
Automotive
Multi-Rooftop PlatformsCross-Location InventoryPer-Location SEO

Tu Grupo de 8 Ubicaciones Parece 8 Desconocidos Peleando por las Mismas Palabras Clave de Google

Si eres el director de un grupo de concesionarios viendo cómo las penalizaciones por contenido duplicado destruyen tu tráfico orgánico, esta es tu plataforma de inventario multi-ubicación.

4x
Conversion Lift
vs. 1.5% industry avg
66+
Location Pages
Per dealer group
95+
Lighthouse Score
Every rooftop page
<1s
Inventory Search
Cross-location queries
What Your Buyers Actually See — And What They're Missing

A shopper lands on your dealership site looking for a specific trim. Your DMS shows 42 units across six rooftops. Your website shows eight. The rest might as well not exist. A dealer group multi-location platform pulls every vehicle from every store into one search experience — geofenced, transfer-ready, distance-sorted. Each rooftop still gets its own SEO-optimized pages, local hours, team bios, service specials. Your content team runs it all from one CMS. New acquisition? Spin up a branded location page in hours, not months. No more siloed websites bleeding deals to competitors who let buyers see the full lot.

Dónde fallan los proyectos

Right now, each dealership probably has its own disconnected website, its own vendor, its own everything Fragmented brand, duplicated costs, and shoppers who can't see your full inventory picture.
Here's what that actually costs you: a customer wants a specific trim It's sitting unsold at a sister store 30 miles away. They never find it. That deal walks.
Your location pages are thin—or worse, templated—with no real local authority Competitors are owning the "dealership near me" searches in markets you should be winning.
DMS and CRM data stays siloed per rooftop No group-level view, inconsistent lead routing, and follow-ups that fall through the cracks.
When you acquire a store, you're looking at months before it generates a single online lead That's runway you can't get back.
And legacy dealer platforms? They're designed to keep you in their ecosystem Costs climb. Your options shrink. The more you grow, the more it hurts.

Cumplimiento

Cross-Location Inventory Search

Every vehicle from every rooftop, searchable in one place. Shoppers filter by make, model, price, and distance—and find the right car without caring which lot it's on.

Per-Rooftop SEO Pages

Each location gets its own content-rich pages: unique URLs, local schema markup, market-specific copy. You rank for "near me" searches across your entire footprint, not just your flagship.

Centralized CMS with Local Overrides

Push a promotion, brand update, or campaign to all locations from one dashboard. Individual stores can still swap in local specials, team bios, whatever they need—without breaking the template.

DMS & CRM Integration

We sync with CDK, Reynolds & Reynolds, DealerSocket, Tekion, and most major DMS providers. Inventory, pricing, lead routing—it all stays current. Nobody's touching a spreadsheet.

Role-Based Access Control

Group admins control brand standards. Location managers edit their own pages. Permissions cascade the way your org structure actually works.

Group-Level Analytics Dashboard

One reporting view across all rooftops: traffic, leads, inventory turn, conversion rates. Drill into a single location or stack them side by side.

Qué construimos

Each rooftop runs a separate vendor with disconnected inventory feeds

Buyers see nearby inventory first with distance badges and cross-location transfer availability

Shoppers search your site and miss vehicles sitting 20 miles away at a sister store

Add a rooftop and deploy a fully branded page — inventory, maps, hours, team — in hours

Thin location pages surrender 'dealership near me' searches to smaller competitors

Trade-in and finance calculators pre-qualify leads before they walk through the door

New acquisitions take months to generate their first online lead

Run service specials by market or season from one campaign tool across all locations

DMS and CRM data stays locked per location with no group-level visibility

VDPs auto-generate from your DMS feed with specs, pricing, and walkaround video embeds

Legacy platforms trap you in their ecosystem while costs climb with every rooftop

Serve Spanish or localized language variants per rooftop based on demographics

Nuestro proceso

01

Group Audit & Architecture

We start by mapping your rooftop structure, DMS integrations, inventory feeds, and brand hierarchy. You get a technical spec and full information architecture before a line of code gets written.
Week 1-2
02

Design System & Prototype

We build a component library that holds your group's brand standards while leaving room for per-location customization. Stakeholders review an interactive prototype—not a PDF mockup—before development starts.
Week 3-4
03

Inventory Engine & DMS Integration

We connect your DMS feeds, build the cross-location search index, and set up real-time inventory sync with fallback caching so a feed outage doesn't take down your listings.
Week 5-7
04

Location Pages & SEO Buildout

Every rooftop gets optimized pages: local schema, unique content, internal linking. Analytics and lead routing get configured per location from the start.
Week 8-9
05

Launch, QA & Training

We roll out in stages, mapping redirects from legacy sites as we go. Group admins and location managers get trained on the CMS. You get 30 days of post-launch support included—not sold separately.
Week 10-12
Next.jsSupabaseVercelMapboxGLDMS API IntegrationTailwind CSSTypeScript

Preguntas frecuentes

¿Cómo funciona la búsqueda de inventario entre ubicaciones?

Así es como funciona la búsqueda de inventario en la práctica: construimos un índice unificado que extrae datos del DMS de cada sucursal en tiempo real. Los compradores filtran por marca, modelo, precio y distancia. Cada resultado muestra qué ubicación tiene el vehículo, el tiempo estimado de traslado y un formulario de contacto que se dirige directamente a la tienda correspondiente. El índice se actualiza cada 15 minutos, o de forma instantánea mediante webhook si tu DMS lo admite.

¿Puede cada concesionario personalizar sus propias páginas?

Sí, las ubicaciones pueden personalizar, dentro de los límites que tú controlas. Los administradores del grupo establecen los estándares de marca, los diseños aprobados y las campañas globales. Los gerentes de cada ubicación pueden agregar fotos del equipo local, promociones de servicio, contenido comunitario y horarios. Nada de lo que hagan a nivel de ubicación puede romper la plantilla del grupo. Es flexibilidad con límites establecidos, no un sistema sin control.

¿Cuánto tiempo tarda en añadirse una nueva ubicación de concesionario?

Una vez que la plataforma está activa, dar de alta una nueva sucursal toma horas. Configuramos el feed del DMS, generamos páginas de ubicación con contenido SEO local, establecemos el enrutamiento de contactos y realizamos el despliegue. La nueva tienda hereda todas las funciones del grupo desde el primer día: búsqueda de inventario, promociones y analíticas. Sin esperas, sin reconstruir desde cero.

¿Perderemos posicionamiento SEO al migrar desde nuestros sitios web actuales?

La migración no destruye tu posicionamiento. Creamos mapas de redireccionamiento desde cada URL antigua hacia su equivalente nueva, preservamos la autoridad de dominio existente donde sea posible y enviamos sitemaps actualizados. Las páginas de ubicación se lanzan con contenido más completo y schema markup adecuado. La mayoría de nuestros clientes ven mejoras en su posicionamiento en un plazo de 60 a 90 días.

¿Se integran con nuestro DMS y CRM existentes?

Nos integramos con CDK Global, Reynolds & Reynolds, DealerSocket, Tekion y la mayoría de los principales proveedores de DMS. El inventario, los precios y la disponibilidad se sincronizan automáticamente. Los datos de contacto fluyen hacia tu CRM con atribución por ubicación, de modo que tus equipos de BDC siempre saben qué sucursal debe hacer el seguimiento.

¿Cuál es la diferencia entre esto y Dealer.com o Dealer Inspire?

Dealer.com y Dealer Inspire son plataformas SaaS: plantillas predefinidas, ataduras al proveedor y tarifas mensuales que se acumulan a medida que creces. Nosotros construimos una plataforma personalizada que tú posees por completo. Acceso total al código fuente, sin tarifas de plataforma, sin dependencia de ningún proveedor. Cambia de DMS cuando quieras sin tener que reconstruir toda tu presencia web. Esa es una diferencia significativa cuando gestionas 10 sucursales y planeas añadir cinco más.

Dealer Group Platforms from $18,000
Fixed-fee. 30-day post-launch support. Scales per rooftop.
See all packages →
Next.js DevelopmentHeadless CMS DevelopmentCore Web Vitals OptimizationCore Web Vitals & Jamstack Guide

Get Your Dealer Group Assessment

Tell us about your rooftop count and current setup. Quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →