A dealer group multi-location website is one platform that runs every rooftop in your automotive group from a single codebase. It pulls inventory across all your locations into one search experience, builds out SEO-optimized pages for each dealership, and gives you centralized content management with per-location overrides. You don't need a separate website for every store—but each location still feels local and runs on its own terms.
FAQ
How does cross-location inventory search work?
Here's how the inventory search actually works: we build a unified index that pulls from every rooftop's DMS in real time. Shoppers filter by make, model, price, distance. Each result shows which location holds the vehicle, estimated transfer time, and a lead form that routes straight to the right store. The index refreshes every 15 minutes—or instantly via webhook if your DMS supports it.
Can each dealership customize their own pages?
Yes, locations can customize—within limits you actually control. Group admins set brand standards, approved layouts, and global campaigns. Location managers override with local team photos, service specials, community content, hours. Nothing they do at the location level can break the group template. It's flexibility with guardrails, not a free-for-all.
How long does it take to add a new dealership location?
Once the platform's live, provisioning a new rooftop takes hours. We configure the DMS feed, generate location pages with local SEO content, set up lead routing, and deploy. The new store inherits every group-level feature—inventory search, promotions, analytics—from day one. No waiting, no rebuilding from scratch.
Will we lose SEO rankings migrating from our current dealer websites?
Migration doesn't tank your rankings. We build redirect maps from every legacy URL to its new equivalent, preserve existing domain authority where we can, and submit updated sitemaps. Location pages launch with richer content and proper schema. Most clients see rankings improve within 60–90 days.
Do you integrate with our existing DMS and CRM?
We integrate with CDK Global, Reynolds & Reynolds, DealerSocket, Tekion, and most other major DMS providers. Inventory, pricing, and availability sync automatically. Lead data flows into your CRM with location attribution, so your BDC teams always know which rooftop owns the follow-up.
What's the difference between this and Dealer.com or Dealer Inspire?
Dealer.com and Dealer Inspire are SaaS platforms—templated, locked-in, with monthly fees that compound as you grow. We build a custom platform you own outright. Full codebase access, no platform fees, no vendor lock-in. Switch DMS providers whenever you want without rebuilding your entire web presence. That's a meaningful difference when you're running 10 rooftops and looking to add five more.
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