Your Durable AI Site Isn't Converting. Here's Why.

Durable builds functional sites fast -- nobody's denying that. But they all share the same structure, thin AI copy, and no real local SEO depth. Google's helpful content system rewards unique, expert-authored pages. A custom build gives you original content, proper schema markup, and page-level control that AI templates can't replicate. That difference shows up directly in your search rankings and how many leads you're getting each month.

No. We map every existing Durable URL to its new equivalent with 301 redirects, preserve your domain authority, and submit an updated sitemap to Google Search Console. Most clients start seeing ranking improvements within 4-6 weeks because the new site loads faster, has better content structure, and includes proper local SEO markup.

Most projects launch in 5-6 weeks, covering strategy, design, development, SEO setup, and the Durable migration. Larger sites with 20+ service-area pages may run 7-8 weeks. You get a fixed timeline in the proposal, and we stick to it.

Yes. We set up Sanity CMS with a visual editor built around your specific site. You can update service descriptions, add project photos, change your service areas, and publish blog posts without touching code. We include a 30-minute training session and written documentation at launch.

Durable runs $12-25/month and gives you a generic template with no real SEO depth. Our builds start at $6,000 as a one-time investment -- no recurring platform fees. Hosting on Vercel's free tier handles most trades sites just fine. For most clients, the ROI pays for itself within 3-6 months through increased leads.

Trades and home services are a specialty because we know the local SEO patterns, booking workflows, and trust signals that drive conversions in these industries. That said, we build for any service business -- law firms, dental practices, consultancies -- using the same performance-first Next.js approach.