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Portfolio GalleriesCMS-DrivenLead Generation

Your Portfolio is Stunning. Your Website Converts Like It's 2015.

If you're an interior designer watching leads choose competitors with worse taste but better sites, your conversion problem isn't creative -- it's technical.

Custom web development for interior designers. High-performance sites that turn your project photography into client inquiries.

Get a Free Assessment See Our Process
95+
Lighthouse Score
Image-heavy, still fast
3x
More Inquiries
Avg. client improvement
<2s
Load Time
Full portfolio pages
0
Template Code
100% custom builds
What Interior Design Website Development Actually Solves -- And What It Doesn't

Your site goes live with thirty high-resolution project photos, and the homepage takes eleven seconds to load on mobile. Interior design website development fixes that -- building custom sites around large-format imagery, project-based navigation, and consultation flows that reflect the same design sensibility you bring to physical spaces. We structure your portfolio so clients filter by room type, style tier, or budget range instead of scrolling blind through a gallery. The build includes CMS access so you add projects without touching code, schema markup so Google surfaces you in local searches, and image optimization that keeps your site fast despite the visual weight. What it won't do: make a generic Squarespace template look custom, or hide the fact that your portfolio needs stronger photography.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

Squarespace templates make every designer's site look the same
Risk: In a market where visual identity is everything, that's a serious problem.
Portfolio images destroy page speed on template platforms
Risk: Google ranks you lower, and mobile visitors leave before they ever see your work.
There's no structured way to organize projects by room type, style, or scope
Risk: Potential clients can't find relevant work and move on to a competitor.
Contact forms get buried at the bottom of generic pages
Risk: Qualified leads visit your site but never book a consultation.
Updating your portfolio requires developer help or fighting with a clunky editor
Risk: Your site goes stale for months, no longer representing what you actually do.
No local SEO or schema markup for your service areas
Risk: You're invisible in "interior designer near me" searches -- exactly where buyer intent is highest.

How We Build This Right

Every safeguard, built in from Day 1.

Optimized Image Pipeline

Automatic WebP/AVIF conversion, responsive srcsets, and lazy loading for full-bleed photography. Your portfolio loads in under two seconds, even on mobile.

Project Case Study System

A structured content model for each project: before/after galleries, room breakdowns, materials used, and client testimonials. Every project becomes a searchable, shareable landing page.

Headless CMS Integration

Add new projects, update service descriptions, and manage testimonials without touching code. Sanity's visual editor fits your workflow, not the other way around.

Local SEO Architecture

Schema markup for local business, service area pages, and Google Business Profile integration. Rank for high-intent searches in every market you serve.

Lead Capture & Qualification

Multi-step inquiry forms that collect project scope, budget range, and timeline before you pick up the phone. Connects to your CRM or sends structured email notifications.

Brand-Level Visual Design

Custom typography, color systems, and interaction design that mirrors the aesthetic precision you deliver in physical spaces. No stock components, no default styles.

What We Build

Purpose-built features for your industry.

Template platforms force identical grid layouts across every interior designer's site

Filter projects by style, room type, budget tier, or location with smooth animated transitions

Large portfolio images crater your page speed and tank mobile rankings

Interactive before/after sliders on project pages that prove transformation and build instant credibility

No taxonomy exists to organize projects by style, room type, or service tier

Integrated consultation scheduling through Calendly or custom qualification forms that protect your calendar

Consultation booking forms get buried under generic contact sections

Tag materials, vendors, and products inside project photos so visitors explore your design choices in detail

Updating your portfolio requires developer tickets or wrestling a page builder

CMS-powered design journal for insights, trend commentary, and process stories that drive organic traffic

Zero local SEO infrastructure for service-area searches with high buyer intent

Auto-sync Instagram and Pinterest content to keep your site fresh between project launches

Built on a Modern, Secure Stack

Next.jsSanityCloudinaryVercelTailwind CSSFramer Motion

Our Development Process

From discovery to launch. Quality at every step.

01

Brand & Content Audit

Week 1

We review your existing portfolio, brand guidelines, target client profile, and competitive landscape. You leave with a content strategy and sitemap.

02

Design & Prototype

Week 2-3

High-fidelity mockups for key pages: homepage, portfolio grid, project detail, about, and contact. Two rounds of revisions until it feels like your studio.

03

Development & CMS Setup

Week 4-5

We build in Next.js with Sanity CMS, configure the image pipeline, set up project content models, and connect your lead capture tools.

04

Content Migration & SEO

Week 6

We migrate existing projects, optimize every image, write meta descriptions, implement schema markup, and set up analytics tracking.

05

Launch & Training

Week 7

We deploy to Vercel's edge network, verify Core Web Vitals, and train your team on adding new projects and blog posts through the CMS.

Social Animal

Ready to discuss your project?

Get a free quote

Interior Design Websites from $8,000

Fixed-fee. 30-day post-launch support included. See all packages →

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Frequently Asked Questions

Custom interior design websites typically run between $8,000 and $20,000, depending on portfolio size, CMS complexity, and integrations. Template platforms look cheaper upfront but cost more over time through plugins, performance problems, and customization limits. Our fixed-fee pricing covers design, development, CMS setup, and 30 days of post-launch support.
Yes. Every site we build uses a headless CMS — Sanity — that lets you add projects, upload images, reorder galleries, and publish blog posts through a visual editor. We train your team during launch week and provide documentation. Most clients can add a new project in under 15 minutes.
We run every image through an automated pipeline that converts uploads to modern formats like WebP and AVIF, generates responsive sizes for every device, and lazy-loads off-screen content. Combined with a CDN edge network, your full-bleed photography loads in under two seconds on mobile. No manual optimization required.
SEO is built into the architecture from day one: clean URL structures, schema markup for local business and portfolio items, optimized meta tags, strong Core Web Vitals scores, and service area pages targeting location-based searches. Most clients see measurable organic traffic growth within 90 days of launch.
A typical project runs 6–7 weeks from kickoff to launch, covering brand audit, design, development, content migration, and CMS training. Timelines can shift based on how many portfolio projects need migrating and how quickly you turn around feedback during design reviews.
Template platforms are fine for getting online quickly, but they limit your visual identity, load slowly with large images, offer weak SEO controls, and lock you into their ecosystem. For interior designers — where portfolio presentation directly drives revenue — a custom-built site pays for itself through better lead quality and higher conversion rates.
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