Skip to content
Now accepting Q2 projects — limited slots available. Get started →
OB/GYN PracticesWomen's HealthPatient Acquisition

Your OB/GYN Practice Lost 14 Patients This Month to Your Website

If you're a practice manager watching appointment slots sit empty while your competitor's online booking fills by noon, your website is the bottleneck.

We build fast, HIPAA-conscious websites for OB/GYN practices that convert new patients and simplify online scheduling.

More Bookings
vs. template sites
95+
Lighthouse Score
Performance target
<2s
Load Time
Mobile-first builds
100%
HIPAA-Conscious
Forms & data handling
What Is OB/GYN Website Design?

OB/GYN website design is exactly what it sounds like -- custom websites built specifically for obstetrics and gynecology practices. These sites are designed around patient trust, online appointment scheduling, provider bios, HIPAA-conscious contact forms, and content that covers the full range of women's health, from prenatal care to menopause management. Get it right, and your website becomes your single best patient acquisition tool.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

If your site looks outdated, you're losing patients before they ever pick up the phone
Risk: They take one look, leave, and book with a competitor whose site actually feels modern and trustworthy.
Standard contact forms are a real compliance liability
Risk: One PHI leak through an unprotected web form can trigger an OCR investigation -- and the fines that come with it aren't small.
No online scheduling means patients have to call during business hours
Risk: Every after-hours booking request you can't handle is going straight to a practice that offers 24/7 self-scheduling.
If your site isn't showing up for searches like "OB/GYN near me," the patients actively looking for your services in your area simply can't find you
Risk: They're not calling. They don't know you exist.
Then there's the mobile experience -- pinch-to-zoom, tiny buttons, pages that take forever to load
Risk: More than 70% of healthcare searches happen on mobile. A frustrating experience sends patients elsewhere, fast.
And if updating a provider bio or changing your insurance list requires a call to a developer, that content goes stale
Risk: Stale content quietly kills your SEO rankings and erodes patient trust.

What Your Website Could Look Like

Custom-designed for your industry. No templates. No stock photos.

OB-GYN practice website with patient portal and pregnancy tracker
Womens health practice site -- secure patient portal, pregnancy tracking week-by-week, telehealth visits, and educational resource library

How We Build This Right

Every safeguard, built in from Day 1.

HIPAA-Conscious Forms

Patient intake and contact forms are built with encrypted, HIPAA-eligible form providers. Protected health information never touches your web server -- period.

SSL & Security Headers

Full TLS encryption, a strict Content Security Policy, and properly configured security headers from day one. Your patients' data stays protected in transit.

Sub-Second Page Loads

Static generation and edge caching mean near-instant load times. Faster sites rank higher and keep anxious patients from bouncing before they ever read a word.

Provider & Service Pages

Each physician and service gets its own dedicated, SEO-optimized page -- written to target the specific queries your patients are actually typing into Google.

Local SEO & Google Business

Schema markup, consistent NAP data, and Google Business Profile optimization so your practice shows up prominently in local results when it counts.

Patient Education Content

Structured content hubs covering prenatal care, gynecological services, and wellness topics build topical authority and drive steady organic traffic over time.

What We Build

Purpose-built features for your industry.

Online Appointment Scheduling

Scheduling widgets sync directly with your EHR or practice management system so patients can book without picking up the phone.

Provider Directory

Physician profiles include headshots, credentials, specialties, and patient reviews -- and your staff can edit all of it through a straightforward CMS without touching a single line of code.

Insurance & Forms Portal

A dedicated section lets patients check accepted insurance plans and download new-patient paperwork before they ever walk through your door.

Multilingual Support

Spanish and other language variants are built into the site architecture to serve diverse patient populations. No bloated translation plugins bolted on as an afterthought.

Patient Testimonial System

Review displays pulled from Google and Healthgrades -- with schema markup for rich snippet visibility -- show prospective patients what your current patients actually think.

Headless CMS Dashboard

Your front desk staff can update hours, add providers, publish blog posts, and manage content on their own. No developer required.

Built on a Modern, Secure Stack

Next.jsSanity CMSVercelTailwind CSSJotform HIPAAGoogle Maps API

Our Development Process

From discovery to launch. Quality at every step.

01

Practice Discovery

Week 1

We start by auditing your current site, reviewing competitors in your market, and talking to your office manager about patient workflows and scheduling pain points. What's actually broken? What do patients complain about? That's where we start.

02

UX & Content Architecture

Week 2

From there, we build wireframes for every page type -- homepage, provider pages, service pages, patient portal. The information architecture is built around how patients actually search, not how practices assume they do. There's a difference, and it matters.

03

Visual Design

Week 3

Next come high-fidelity designs that feel warm and trustworthy without veering into clinical coldness. Brand colors, photography direction, and typography all get locked in before we write a single line of code.

04

Development & Integration

Weeks 4–6

Then we build -- Next.js with a headless CMS, scheduling integration, HIPAA-conscious forms, and local SEO markup throughout. Every page hits 95+ on Lighthouse.

05

Launch & Training

Week 7

At launch, we handle DNS, redirects, analytics setup, and Google Business Profile updates. Your team gets a recorded CMS walkthrough so they're self-sufficient from day one. No dependency on us for routine updates.

Social Animal

Ready to discuss your project?

Get a free quote

OB/GYN Website Design from $8,000

Fixed-fee. 30-day post-launch support included. See all packages →

Get Your Quote
Related Resources

Frequently Asked Questions

OB/GYN website projects start at $8,000 for a solo practice — that includes scheduling integration, provider pages, and HIPAA-conscious forms. Multi-provider practices with custom portals and multilingual support typically run $14K–$25K. Every project is fixed-fee. No hourly billing, no surprise invoices.
We build HIPAA-conscious websites. Patient contact and intake forms use encrypted, BAA-covered form services so protected health information never touches your web server. We also configure SSL, security headers, and access controls. That said, full HIPAA compliance involves your internal policies and EHR too — we handle the web layer and guide you on the rest.
Yes. We integrate scheduling widgets from your existing practice management system — athenahealth, eClinicalWorks, Epic MyChart, and others. Patients can pick a provider, choose a visit type, and book an available slot without leaving your site. That typically increases online bookings 2–3× compared to a phone-only workflow.
Most projects launch in 6–7 weeks from kickoff. Week one is discovery, weeks two and three are design, weeks four through six are development and integration, and week seven is launch and training. Complex multi-location builds may run 8–10 weeks depending on EHR integration complexity.
Yes. We use a headless CMS — typically Sanity — that gives your office staff a clean, intuitive editing interface. Provider bios, office hours, insurance lists, blog posts, service descriptions — all editable without any technical knowledge. We include a recorded training session and written documentation at launch so nothing gets lost.
Local SEO is built into every project. We implement medical practice schema markup, optimize Google Business Profile integration, build dedicated service pages targeting condition-specific keywords, and maintain NAP consistency across your web presence. For practices that want to keep growing organic patient acquisition after launch, we offer ongoing SEO retainers.
More solutions

Explore related industries

Need enterprise scale?

200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.

View Enterprise Hub

Get Your Free Practice Website Assessment

We'll review your current site and deliver a quote within 24 hours.

Or book a 30-minute call
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →