Answer Engine Optimization (AEO) Service

Your site is invisible to AI answer engines

Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing Copilot — these aren't future tech. They're where your buyers are getting answers right now. And they pull content from sites that are structured for machines to read, cite, and trust.

If your content isn't showing up as a cited source in those AI-generated answers, you're losing traffic to competitors who got there first. Traditional SEO won't fix this. You need Answer Engine Optimization.

What AEO actually is

Answer Engine Optimization is the practice of structuring your content, markup, and technical infrastructure so AI answer engines can parse, understand, and cite your site as an authoritative source.

This goes beyond ranking on a SERP. AEO targets:

• Passage ranking — getting specific paragraphs pulled into AI Overviews and featured snippets
• Citation earning — being named as a source in ChatGPT, Perplexity, and Gemini responses
• Entity authority — building a machine-readable knowledge graph around your brand, people, and products
• LLM discoverability — controlling how large language models access and reference your content via llms.txt

The difference between SEO and AEO is simple: SEO gets you on the list. AEO gets you quoted.

Our 4-phase productized method

We don't sell retainers or vague strategies. This is a fixed-scope, 4-to-6-week engagement with defined deliverables at every phase.

Phase 1: Audit (Week 1)

We crawl your entire site and benchmark it against what AI engines actually need.

• Core Web Vitals analysis — LCP, FID/INP, CLS across every template
• Schema gap audit — what JSON-LD you have, what's missing, what's malformed
• Content structure review — heading hierarchy, passage readability, answer density
• AI citation baseline — where (and whether) your brand appears in ChatGPT, Perplexity, Gemini, and Bing Copilot responses
• Lighthouse scoring — current performance across your full page inventory
• Competitor citation analysis — who's getting cited in your space and why

You get a detailed audit report with prioritised recommendations. Not a 90-page PDF that gathers dust.

Phase 2: Structure (Weeks 2-3)

This is where we rebuild the machine-readable layer of your site.

• Schema markup implementation — Speakable JSON-LD, Article, FAQPage, HowTo, Organization, and Person schemas deployed across all relevant pages
• Entity graph creation — structured data that links your brand, team, products, and topics into a coherent knowledge graph
• llms.txt deployment — explicit directives for how LLMs should access and reference your content
• Content restructuring — rewriting key pages for passage ranking: clear questions, concise answers, scannable structure
• Headless CMS migration (if applicable) — moving from WordPress, TYPO3, Sitecore, or AEM to a headless architecture built for speed and structured content

We build on Next.js with Sanity or Payload CMS for content management, and Supabase for data and authentication when needed. This stack gives you server-side rendering for optimal passage crawling and a content API that makes structured data trivial to maintain.

Phase 3: Optimize (Weeks 3-5)

With the structure in place, we optimise for specific AI engine behaviours.

• Speakable markup targeting voice-first AI responses
• FAQPage and HowTo schema tuned for People Also Ask and procedural queries
• Passage-level optimization — ensuring your best answers sit in clean, extractable HTML blocks
• Internal linking for entity reinforcement — connecting your content graph so machines understand topical authority
• Core Web Vitals optimization — image compression, code splitting, lazy loading, font optimization, third-party script management
• Performance hardening — targeting Lighthouse 95+ across every page

Every optimization gets tested against real AI engine outputs. We're not guessing what works — we're validating it.

Phase 4: Measure (Weeks 5-6)

We set up tracking infrastructure and validate results.

• Citation tracking dashboards — monitor your brand mentions across ChatGPT, Perplexity, Gemini, and Bing Copilot
• AI visibility scoring — quantified measurement of how often and how prominently your content is cited
• Lighthouse validation — every page hits 95+ or we fix it, guaranteed
• Core Web Vitals verification — 100% green scores in Google Search Console
• Entity authority benchmarking — track your knowledge graph strength over time
• Ongoing monitoring setup — automated alerts when citation patterns change or new AI engine updates affect your visibility

The tech stack behind it

We're not tool-agnostic for the sake of it. We use a specific stack because it produces measurably better results for AEO:

• Next.js — server-side rendering means AI crawlers see fully-rendered, structured HTML. No client-side rendering gaps.
• Sanity / Payload CMS — headless content management with native structured data support. Every content type maps to schema markup automatically.
• Supabase — database, auth, and edge functions for dynamic content that still loads fast.
• JSON-LD generation — programmatic schema markup that stays in sync with your content, not hand-coded snippets that rot.

Migrating from legacy CMS

If you're on WordPress, TYPO3, Sitecore, or Adobe Experience Manager, we handle the full migration as part of the engagement. Your content moves to a headless CMS purpose-built for structured data. Your URLs stay the same. Your SEO equity's preserved. Your pages load three times faster.

We've migrated over 400 sites to headless architectures. Every single one hit Lighthouse 95+ post-migration.

What you actually get

• Fixed scope, fixed timeline: 4 to 6 weeks, no scope creep
• Complete schema markup: Speakable, Article, FAQPage, HowTo JSON-LD
• llms.txt file deployed and configured
• Entity authority graph for your brand
• Citation tracking across all major AI engines
• Core Web Vitals 100% green — guaranteed
• Lighthouse 95+ on every page — guaranteed
• Headless CMS migration (if needed) from WordPress, TYPO3, Sitecore, or AEM
• Full documentation and handover

Transparent pricing

No discovery calls to find out the price. No "it depends" conversations.

• AEO implementation (existing headless site): $7,500 USD / £5,900 GBP
• AEO implementation + headless CMS migration: $12,500 USD / £9,800 GBP
• Enterprise (50+ pages, complex migrations): $18,000 USD / £14,100 GBP

All prices are fixed scope. No hourly billing. No surprise invoices. 100% green hosting included.

Why this matters now

AI answer engines are changing how people find information. Fast. Perplexity alone grew 800% in 2025. ChatGPT search handles millions of queries daily. Google AI Overviews show up on over 40% of search results.

Sites that get cited in these engines build compounding authority. Sites that don't become invisible. There's a first-mover advantage here, and the window's closing.

Your competitors are already implementing AEO. The question isn't whether you need it — it's whether you'll move before they lock in the citation spots in your niche.