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Brand + Web Design
Brand StrategyVisual IdentityWeb DesignDesign Systems

Brand Strategy + Web Design, Shipped Together

Your brand and website built as one system

1
Team, Not Two
Strategy + build unified
6–8
Weeks to Launch
Brand + site shipped
95+
Lighthouse Score
Every project
0
Handoff Gaps
No lost-in-translation moments
What Is Brand Strategy + Web Design?

Your positioning, messaging, visual identity, and website all get built by the same team, on the same timeline. There's no brand agency handing off a PDF to a dev shop. No context lost every time the baton changes hands. Every design decision ties directly back to why it was made.

Wo Projekte scheitern

Brand agency delivers a PDF, dev team interprets it differently Your site looks nothing like the brand you paid for.
Messaging never gets tested against real page layouts Beautiful taglines that fall completely flat once they're on an actual page.
Two teams, two timelines, two budgets — and double the project management overhead Six-month timelines and scope creep that quietly burns through your runway.
The design system lives in Figma but wasn't built with the web in mind Developers end up rebuilding every component from scratch, and inconsistencies creep in along the way.
Brand guidelines created with zero understanding of technical constraints Fonts that tank performance, animations that break on mobile.
Nobody's accountable for the final result Agencies pointing fingers at each other when the site underperforms.

Compliance

Positioning & Messaging

We nail your market position, value propositions, and messaging hierarchy before a single pixel gets designed. Every headline on your site traces back to a real strategic decision.

Visual Identity System

Logo, color palette, typography, iconography — all designed for digital-first use, with web performance baked in from day one.

Component Design System

Your brand becomes a living Figma and code library. Designers and developers work from the same source of truth, so what ships actually matches what was designed.

Conversion-Focused Layouts

Page architecture built around user psychology and conversion goals, not just what looks good. We wireframe before we art-direct. Always.

Performance-Native Build

Next.js with optimized assets, lazy loading, and edge deployment. Your brand loads fast on every device, on every connection.

Brand Launch Kit

You walk away with everything: brand guidelines, Figma source files, component library docs, and a CMS your team can actually use without calling us.

Was wir bauen

Stakeholder Discovery Workshops

Structured workshops that pull positioning insights, competitive differentiation, and audience understanding straight from your team — not guesswork.

Competitive Visual Audit

We map your competitors' brand presence so your identity occupies genuine white space in the market, not just a slightly different shade of what already exists.

Responsive Motion Design

Micro-interactions and page transitions that reinforce brand personality without touching your Core Web Vitals.

CMS-Ready Brand Templates

Every page template connects to a headless CMS so your team can publish content that stays on-brand — no developer required.

Accessibility-First Design

WCAG 2.1 AA compliance built into the design system from the start. Contrast ratios, focus states, semantic structure — it's all in there.

SEO Technical Foundation

Semantic HTML, structured data, sitemap generation, and metadata management built into every page template. SEO isn't an afterthought.

Unser Prozess

01

Discovery & Strategy

Stakeholder interviews, competitive analysis, audience research. We establish your positioning, messaging framework, and brand personality before design even starts.
Week 1–2
02

Identity Design

Logo concepts, color system, typography, visual language. Two rounds of refinement until the identity feels inevitable rather than arbitrary.
Week 2–3
03

UX & Page Architecture

Wireframes, content hierarchy, user flows — all mapped to your conversion goals. Structure gets validated before the brand layer goes anywhere near it.
Week 3–4
04

Visual Design & Prototyping

High-fidelity Figma designs with interactive prototypes. Your brand comes alive across every breakpoint and interaction state.
Week 4–5
05

Build, QA & Launch

Next.js development, CMS integration, performance optimization, cross-browser QA. We launch together and stick around for 30 days of post-launch support.
Week 5–8
Next.jsFigmaTailwind CSSFramer MotionVercelSanity

Häufige Fragen

Warum sollte ich eine Agentur für Branding und Web Design engagieren statt zwei?

Wenn ein Team Strategy, Identity und Development verantwortet, geht nichts bei Handoffs verloren. Technische Constraints informieren Brand-Entscheidungen früh. Design Systems werden von Anfang an für Code gebaut. Und Sie bekommen einen Timeline statt sequenzieller Projekte, die Ihren Launch-Termin immer weiter verschieben.

Was ist in der Brand Strategy enthalten?

Stakeholder-Discovery-Workshops, Wettbewerbslandschaftsanalyse, Audience-Personas, eine Brand-Positioning-Aussage, ein Messaging-Framework mit Value Propositions und ein Verbal-Identity-Guide mit Tone of Voice. Diese Grundlage treibt jede Design- und Content-Entscheidung an, die folgt.

Erhalte ich Brand Guidelines, die ich über die Website hinaus nutzen kann?

Ja. Sie erhalten ein vollständiges Brand Guide — Logo-Nutzungsregeln, Farbspezifikationen in HEX, RGB und CMYK, Typography-Hierarchie, Iconography-Standards, Photography-Direction und eine Figma-Component-Library. Alles funktioniert über Print, Social, Presentations und alles, was Sie danach bauen.

Wie lange dauert ein Brand + Website Projekt?

Die meisten Projekte starten in 6–8 Wochen. Discovery und Strategy dauern die ersten zwei Wochen, Identity-Design und UX laufen parallel durch Wochen 2–4, dann Development durch Launch füllt Wochen 5–8. Größere Projekte — etwa 50+ Seiten oder Custom-Funktionalität — können 10–12 Wochen dauern.

Können Sie mit einer Brand Identity arbeiten, die ich bereits habe?

Absolut. Wenn Sie eine Brand haben, mit der Sie zufrieden sind, überspringen wir die Identity-Phase und konzentrieren uns darauf, sie in ein Web-natives Design System zu übersetzen. Wir auditen, was existiert, füllen Lücken für Digital, und bauen eine Site, die Ihre Brand wirklich gerecht wird. Pricing passt sich entsprechend an.

Welche Technologie nutzen Sie zum Bauen der Website?

Wir bauen mit Next.js für Performance und SEO, Tailwind CSS für ein wartbares Design System, und ein Headless CMS — üblicherweise Sanity — damit Ihr Team Content bearbeiten kann ohne Code zu berühren. Alles deployed auf Vercels Edge Network, das Ihnen Sub-Sekunden-Load-Zeiten global gibt.

Brand + Web Design from $12,000
Fixed-fee. Brand strategy, identity, and production site. 30-day post-launch support.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationCore Web Vitals: Complete Guide 2026

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