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Brand + Web Design
Brand StrategyVisual IdentityWeb DesignDesign Systems

Brand Strategy + Web Design, Shipped Together

Your brand and website built as one system

1
Team, Not Two
Strategy + build unified
6–8
Weeks to Launch
Brand + site shipped
95+
Lighthouse Score
Every project
0
Handoff Gaps
No lost-in-translation moments
What Is Brand Strategy + Web Design?

Your positioning, messaging, visual identity, and website all get built by the same team, on the same timeline. There's no brand agency handing off a PDF to a dev shop. No context lost every time the baton changes hands. Every design decision ties directly back to why it was made.

프로젝트가 실패하는 이유

Brand agency delivers a PDF, dev team interprets it differently Your site looks nothing like the brand you paid for.
Messaging never gets tested against real page layouts Beautiful taglines that fall completely flat once they're on an actual page.
Two teams, two timelines, two budgets — and double the project management overhead Six-month timelines and scope creep that quietly burns through your runway.
The design system lives in Figma but wasn't built with the web in mind Developers end up rebuilding every component from scratch, and inconsistencies creep in along the way.
Brand guidelines created with zero understanding of technical constraints Fonts that tank performance, animations that break on mobile.
Nobody's accountable for the final result Agencies pointing fingers at each other when the site underperforms.

컴플라이언스

Positioning & Messaging

We nail your market position, value propositions, and messaging hierarchy before a single pixel gets designed. Every headline on your site traces back to a real strategic decision.

Visual Identity System

Logo, color palette, typography, iconography — all designed for digital-first use, with web performance baked in from day one.

Component Design System

Your brand becomes a living Figma and code library. Designers and developers work from the same source of truth, so what ships actually matches what was designed.

Conversion-Focused Layouts

Page architecture built around user psychology and conversion goals, not just what looks good. We wireframe before we art-direct. Always.

Performance-Native Build

Next.js with optimized assets, lazy loading, and edge deployment. Your brand loads fast on every device, on every connection.

Brand Launch Kit

You walk away with everything: brand guidelines, Figma source files, component library docs, and a CMS your team can actually use without calling us.

우리가 만드는 것

Stakeholder Discovery Workshops

Structured workshops that pull positioning insights, competitive differentiation, and audience understanding straight from your team — not guesswork.

Competitive Visual Audit

We map your competitors' brand presence so your identity occupies genuine white space in the market, not just a slightly different shade of what already exists.

Responsive Motion Design

Micro-interactions and page transitions that reinforce brand personality without touching your Core Web Vitals.

CMS-Ready Brand Templates

Every page template connects to a headless CMS so your team can publish content that stays on-brand — no developer required.

Accessibility-First Design

WCAG 2.1 AA compliance built into the design system from the start. Contrast ratios, focus states, semantic structure — it's all in there.

SEO Technical Foundation

Semantic HTML, structured data, sitemap generation, and metadata management built into every page template. SEO isn't an afterthought.

우리의 프로세스

01

Discovery & Strategy

Stakeholder interviews, competitive analysis, audience research. We establish your positioning, messaging framework, and brand personality before design even starts.
Week 1–2
02

Identity Design

Logo concepts, color system, typography, visual language. Two rounds of refinement until the identity feels inevitable rather than arbitrary.
Week 2–3
03

UX & Page Architecture

Wireframes, content hierarchy, user flows — all mapped to your conversion goals. Structure gets validated before the brand layer goes anywhere near it.
Week 3–4
04

Visual Design & Prototyping

High-fidelity Figma designs with interactive prototypes. Your brand comes alive across every breakpoint and interaction state.
Week 4–5
05

Build, QA & Launch

Next.js development, CMS integration, performance optimization, cross-browser QA. We launch together and stick around for 30 days of post-launch support.
Week 5–8
Next.jsFigmaTailwind CSSFramer MotionVercelSanity

자주 묻는 질문

Why should I hire one agency for branding and web design instead of two?

When one team owns strategy, identity, and development, nothing gets lost between handoffs. Technical constraints inform brand decisions early. Design systems get built for code from day one. And you get one timeline instead of sequential projects that keep pushing your launch date back.

What's included in brand strategy?

Stakeholder discovery workshops, competitive landscape analysis, audience personas, a brand positioning statement, a messaging framework with value propositions, and a verbal identity guide covering tone of voice. That foundation drives every design and content decision that follows.

Do I get brand guidelines I can use beyond the website?

Yes. You get a complete brand guide — logo usage rules, color specs in HEX, RGB, and CMYK, typography hierarchy, iconography standards, photography direction, and a Figma component library. Everything works across print, social, presentations, and whatever you build next.

How long does a brand + website project take?

Most projects ship in 6–8 weeks. Discovery and strategy take the first two weeks, identity design and UX run in parallel through weeks 2–4, then development through launch fills weeks 5–8. Larger projects — think 50+ pages or custom functionality — can run 10–12 weeks.

Can you work with a brand identity I already have?

Absolutely. If you've got a brand you're happy with, we skip the identity phase and focus on translating it into a web-native design system. We'll audit what exists, fill any gaps for digital, and build a site that actually does your brand justice. Pricing adjusts accordingly.

What technology do you use to build the website?

We build with Next.js for performance and SEO, Tailwind CSS for a maintainable design system, and a headless CMS — usually Sanity — so your team can edit content without touching code. Everything deploys on Vercel's edge network, which gets you sub-second load times globally.

Brand + Web Design from $12,000
Fixed-fee. Brand strategy, identity, and production site. 30-day post-launch support.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationCore Web Vitals: Complete Guide 2026

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