Website Localization Services

Translation converts words from one language to another. Localization adapts the entire user experience — layout direction, date and currency formats, imagery, SEO keywords, and cultural context. A translated site reads correctly. A localized site converts because it feels native to that market.

We use professional human translators for all customer-facing content. Machine translation can assist with initial drafts on large content volumes, but every published page goes through native-speaker review. SEO metadata always gets human-crafted localization based on native keyword research — never automated translation.

hreflang tags tell search engines which language and region each page targets. Without them, Google might index your French page for English queries or show users the wrong locale entirely. We generate hreflang annotations automatically at build time and validate them against Google Search Console to keep conflicts at zero.

Subfolders (example.com/fr/) are our default recommendation — they consolidate domain authority and are the simplest to manage. Subdomains work well for large enterprises with separate regional teams. ccTLDs (example.fr) make sense when strong local branding is the priority. We'll recommend the right approach based on your SEO goals and how your team actually operates.

A typical 20–40 page site localized into 3–5 languages takes 6–8 weeks. Timeline scales with content volume and number of locales, not complexity. Once the foundation's in place, adding a new language takes days — so expanding to additional markets later is fast and predictable.

Yes. We configure your CMS with per-locale content fields and connect it to a translation management platform. Your content team can update any locale directly or push changes to translators through an integrated workflow. No developer needed for day-to-day content updates across any number of languages.