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SEO Services
Dermatologist Specialists300+ volumeCore Web Vitals 95+

Tus pacientes te están buscando en Google. Y están reservando con otro.

Si eres dermatólogo y ves cómo se agotan las derivaciones mientras tu sitio web se queda en la segunda página para «tratamiento de acné cerca de mí», has llegado al techo del SEO.

95+
Lighthouse Score
On every dermatologist site we ship
300+
Monthly Searches
For "dermatologist seo" US volume
30-90d
Target Rank Window
Top 10 for primary KW
From $1,000/mo
Retainer
Plus foundation pass from $8K
Why Your Dermatology SEO Stops Working at the Conversion Layer

Your practice site goes live with a single "services" page covering acne, Botox, and Mohs surgery. Google crawls it, indexes it, maybe even ranks it. But your booking calendar stays empty while the clinic three blocks over fills slots daily. Here's what breaks: dermatology search intent splits three ways — medical, cosmetic, surgical — and each buyer evaluates differently, converts differently, books differently. Someone Googling "suspicious mole removal near me" is same-week conversion territory. Someone researching "best filler for marionette lines" is price-shopping four providers. Your current architecture forces both into the same funnel. That mismatch kills conversion before your credentials or reviews ever matter. Real dermatologist SEO means splitting your content layer to match how your patients actually search — condition pages for medical intent, treatment-specific pages for cosmetic buyers, urgency-driven pages for surgical consults. Then layering DataForSEO-verified targeting, local citation cleanup, and Core Web Vitals fixes that hold. Traffic without bookings is just a number going up.

Dónde fallan los proyectos

One "dermatology services" page covering medical, cosmetic, and surgical -- that's one of the most common mistakes we see And it makes sense why practices do it: feels cleaner, easier to manage. But in practice, it's a conversion killer. These three divisions have completely different buyers, different insurance situations, and different decision timelines. Someone shopping for Botox in Chicago doesn't need to wade through Mohs surgery content to find what they want. Dedicated top-level pages per division let you speak directly to each audience and rank for the right queries.
Skin cancer content is in a category of its own These aren't casual browsers -- someone searching "suspicious mole dermatologist near me" or "Mohs surgery Portland" is often scared and ready to book this week. That's same-week conversion territory. But most practice sites bury skin cancer under a generic services dropdown, if it's there at all. Dedicated skin cancer and Mohs surgery pages -- with actual screening availability, what to expect, and clear appointment messaging -- capture this segment properly. It's high-urgency, high-LTV, and it deserves its own real estate.
Here's the thing about cosmetic content: vague doesn't sell "We offer a range of cosmetic treatments tailored to your needs" -- that copy could be from any med spa in any city, and cosmetic buyers know it. They're comparing three or four providers before they book. They want before/after photos, realistic pricing bands, actual downtime expectations. Competitors who surface those specifics win the click and the conversion. Brochure-quality pages that hide behind "call for pricing" are just handing patients to whoever is more transparent.
Acne Eczema. Psoriasis. Rosacea. These condition-specific queries are where the medical dermatology funnel actually starts -- and they drive serious traffic volume. A patient doesn't search "dermatology services near me" first. They search "why does my rosacea flare in winter" or "best treatment for cystic acne adults." Dedicated condition pages capture that informational intent early, build trust, and funnel naturally toward your treatment and booking pages. Without them, you're invisible at the top of the funnel.
Insurance is genuinely the number-one filter for medical dermatology patients Before they care about your credentials, your reviews, or your location -- they want to know if you take their plan. And yet most practice sites either bury this information or skip it entirely. Dedicated insurance and in-network pages capture price-sensitive patients who would otherwise bounce to a competitor or a directory listing. It's not glamorous content, but it converts.

Cumplimiento

Core Web Vitals 95+

Every dermatologist site we ship scores 95+ on Google Lighthouse. That's not a vanity metric -- fast sites rank better, convert better, and they're the ones AI Overviews actually pull from. We've seen practices in markets like Atlanta and Denver jump local-pack positions just from fixing Core Web Vitals that their previous agency ignored for two years. It's table stakes at this point.

Vertical-Specific Schema

We build out LocalBusiness subtypes, Service schema tuned specifically to dermatology, Review and AggregateRating markup, and FAQPage schema -- and everything gets validated in Search Console before we call it done. No guessing whether it's implemented correctly. The rich results test shows green, GSC confirms it's processed. Done right, this stuff shows up in the SERP in ways that raw content alone can't achieve.

Location + Service Area Architecture

Multi-location practices are a specific challenge. The wrong approach -- and plenty of agencies do this -- is spinning up identical location pages with the city name swapped out. Google spots that fast. What we build instead are programmatic `/locations/[city]` pages with genuinely unique local content: local staff, local insurance notes, neighbourhood-specific details, real differentiators per location. It passes Google's quality review because it's actually useful, not just keyword stuffing with a zip code.

AI Overview Optimisation

Every page gets built with AI answer formats in mind -- citation-ready first sentences, FAQ schema that flags answer-rich passages, and entity-authority signals that tell Google and Perplexity exactly who you are and what you treat. This is how you win zero-click SERP real estate: featured snippets, People Also Ask boxes, AI Overview citations. It's not magic, it's just knowing how these systems decide what to quote.

Content Pipeline

We run a monthly content cadence built on DataForSEO-verified queries -- actual volume and difficulty data, not guesswork. The production pipeline goes Perplexity for research, Opus for the draft, humanizer pass, then Winston AI scoring before anything publishes. It's not the fastest process, but the output is content that actually ranks rather than filler that sits at position 47 forever.

GSC + GA4 + DataForSEO Monitoring

Weekly ranking reports, GSC impressions and clicks, GA4 conversion tracking tied to actual appointment actions. And the real kicker: we track all of it against revenue, not just traffic. Rankings moving up doesn't mean much if new patients aren't coming through the door. Every report connects the dots between SERP position and conversion volume.

Qué construimos

Build medical, cosmetic, and surgical divisions as separate content silos with dedicated landing pages per buyer intent

DataForSEO-verified keyword targeting with search volume, difficulty scores, and SERP feature data before content goes live

Deploy condition-specific pages targeting acne, eczema, psoriasis, rosacea queries where your medical funnel actually starts

Dermatology-specific page templates for condition pages, treatment comparisons, urgent care intent, FAQ clusters, and near-me pages

Create standalone skin cancer and Mohs surgery pages optimized for same-week conversion urgency and screening availability

Local citation buildout across Healthgrades, Zocdoc, WebMD, Vitals with full NAP audit and Google Business Profile optimization per location

Surface insurance and in-network pages as top-level navigation so price-sensitive patients stop filtering you out before booking

AI search visibility tracking through DataForSEO AI Mentions showing your practice citations in ChatGPT, Perplexity, and Google AI Overviews

Replace vague cosmetic copy with treatment-specific pages showing pricing bands, downtime expectations, and before/after visuals

Core Web Vitals remediation targeting LCP, CLS, INP root causes in service page templates, location pages, and homepage render paths

Fix generic services pages that bury high-intent queries under dropdowns your competitors are capturing with dedicated URLs

Conversion-tracked reporting tying ranking movement to actual patient booking volume so traffic increases translate to revenue growth

Nuestro proceso

01

Technical + Keyword Audit

Month one is a full diagnostic: site crawl, on-page audit, keyword gap analysis against your top three local competitors, Core Web Vitals baseline, and schema validation. You'll know exactly where you stand before we touch anything -- and more importantly, you'll know why you're not ranking where you should be.
Week 1-2
02

Technical Foundation Pass

Month two is fixing the foundation. CWV issues, redirect chains, canonical tag problems, schema errors, mobile rendering issues. We get the site to Lighthouse 95+ before content work starts. And that sequencing matters -- there's no point building out 40 pages of new content on a technically broken site.
Week 2-4
03

Content + Local SEO Foundation

Months three and four: building out the canonical service pages, location pages, and the first content cluster. By the end of this phase, you've got 10 to 15 properly indexed, schema-marked, conversion-optimised assets live and crawled. That's the base the rest of the strategy builds on.
Week 4-8
04

Ongoing Content + Optimisation

Month five onward is the ongoing engine: monthly content cadence, monthly DataForSEO and GSC review, and rolling optimisation on pages that are already showing ranking movement. Pages that are climbing get priority attention -- internal links, content refreshes, schema updates -- to push them over the line.
Month 3+
05

Scale + Authority Build

Once the base is ranking, we layer in link-building, PR, entity-authority work, and featured-snippet targeting. Not before. These tactics amplify a solid foundation -- they can't rescue a broken one. So we sequence them intentionally, usually starting around month six or seven depending on how competitive your market is.
Month 6+
Next.js 15SupabaseVercelSchema.orgDataForSEOGoogle Search ConsoleGA4

Preguntas frecuentes

¿Deberíamos separar el contenido de dermatología médica y cosmética?

Sí, sin duda — y deben separarse en la navegación principal, no enterradas a tres clics de profundidad. La dermatología médica y la cosmética tienen compradores distintos, situaciones de seguro diferentes y plazos de decisión completamente distintos. Una paciente cosmética que compara proveedores de rellenos en Madrid no es la misma persona que un paciente médico que busca un dermatólogo en su red para su eczema. Fusionarlos en una sola página significa escribir para nadie. Separarlos significa captar a ambas audiencias correctamente.

¿Cómo gestionáis el contenido sobre cáncer de piel y cirugía de Mohs?

El cáncer de piel y la cirugía de Mohs necesitan sus propias páginas principales — no un párrafo dentro de «servicios». Son búsquedas de alta urgencia de personas que a menudo están asustadas y listas para reservar en cuestión de días. Las páginas deben cubrir cómo es la detección, en qué consiste la cirugía de Mohs, cómo es la recuperación y — algo fundamental — que hay citas disponibles en la misma semana. Alta urgencia, alto valor de vida del paciente y alguien que necesita tranquilidad rápido. Trátalo en consecuencia.

¿Ayudáis con la transparencia de precios en tratamientos cosméticos?

Sí, la transparencia de precios para tratamientos cosméticos merece desarrollarse bien. Rangos de precios, plazos realistas, resultados esperados e información honesta sobre el tiempo de recuperación por tratamiento — Botox, rellenos, IPL, peelings químicos. Los pacientes cosméticos están haciendo una investigación comparativa antes de coger el teléfono. «Llama para saber el precio» simplemente significa que llaman a la competencia. La transparencia no te perjudica — genera la confianza que los lleva a tu consulta.

¿En cuánto tiempo se ven resultados?

De forma realista: mejora en el local pack en 30 a 60 días si el trabajo en GBP y citaciones se hace correctamente. Posicionamiento de páginas de condiciones y tratamientos en 60 a 120 días para búsquedas de menor competencia. Visibilidad completa de la clínica en los segmentos médico, cosmético y quirúrgico — posiciones top 3 sostenidas en mercados competitivos — eso es un plazo de 6 a 12 meses. Quien prometa algo más rápido está trabajando en un mercado de baja competencia o está vendiendo humo.

¿Cuál es el coste habitual del servicio?

El trabajo de base más la construcción inicial de contenido oscila entre 12.000 y 20.000 €. Los retainers mensuales continuos parten de 1.000 € al mes para clínicas más pequeñas con una sola ubicación. Las clínicas grandes o los grupos dermatológicos con múltiples ubicaciones y objetivos de crecimiento ambiciosos suelen situarse entre 5.000 y 12.000 € al mes. El alcance del proyecto determina el número — un grupo con tres ubicaciones en una gran ciudad es un proyecto muy diferente al de una clínica unipersonal en una ciudad mediana.

Fixed-Fee SEO Engagements
Foundation pass: $8-18K. Ongoing retainer: from $1,000/mo. Multi-location or enterprise: custom.
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Technical SEO ServicesCore Web Vitals OptimizationGenerative Engine Optimization

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