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Brand & Design Services

BrokeragesAgent TeamsProperty Management

Tus fotos de propiedades son perfectas. Tu logo, no.

Si eres un bróker cerrando operaciones de siete cifras con staging y fotografía de primer nivel mientras tu marca parece una plantilla de Vistaprint del 2009, estás dejando valor sobre la mesa.

200+

Logos Delivered

Real estate sector

48hr

First Concepts

From kickoff call

100%

MLS Compatible

Every deliverable

Hidden Fees

Fixed-price projects

What Is Real Estate Logo Design?

Most real estate logos are forgettable — and that's being generous. This service builds a complete visual identity from scratch, designed around the specific demands of the industry: MLS profile constraints, yard sign legibility, listing presentation formats, and the split-second trust judgments buyers and sellers make before they ever call you.

Dónde fallan los proyectos

Your logo looks identical to every other Canva-templated agent brand in your market When everything looks the same, you're not competing on value — you're competing on who'll cut their commission first.

Colors shift or break when uploaded to MLS platforms, Zillow, or Realtor.com That inconsistency doesn't just look sloppy. It quietly signals to clients that you might not sweat the details on their transaction either.

Your mark doesn't scale down to yard signs or up to building signage If it's illegible at the curb or on the highway, you're burning impressions you'll never get back.

No documented brand guidelines for new agents joining your team Everyone freelances the brand in their own direction, and six months later your market presence looks like it was designed by committee.

Listing presentations show up with mismatched fonts and colors every time Sellers notice. They're already wondering whether you'll manage their transaction any differently.

You paid a freelancer and got a PNG No vector files, no source files, no way to hand anything off to a sign shop without starting over from scratch.

Cumplimiento

MLS-Compatible Color System

Every color is specified in HEX, RGB, CMYK, and Pantone — and tested against major MLS profile upload requirements. Your brand renders correctly on Zillow, Realtor.com, and your regional MLS. No more guessing why it looks washed out.

Scalable Vector Logomark

Files come in SVG, AI, EPS, and high-res PNG with transparent backgrounds. Your mark stays sharp from a 1-inch business card all the way up to a 4-foot yard sign.

Listing Presentation Templates

Branded CMA and listing presentation decks in PowerPoint, Keynote, and Canva. Walk into every appointment looking like you've done this a thousand times — because visually, it'll show.

Brand Guidelines Document

One PDF covering logo usage, spacing rules, typography, color codes, and clear do/don't examples. Hand it to any vendor, new hire, or VA and they'll know exactly what to do.

Yard Sign & Print Specs

Print-ready files with bleed marks and Pantone callouts, ready to send directly to sign companies, card printers, and vehicle wrap vendors. No back-and-forth, no "can you send it in a different format."

Social Media Kit

Profile photos, cover images, and story templates sized for Instagram, Facebook, LinkedIn, and Google Business Profile. Every platform, consistent brand.

Qué construimos

Discovery & Market Audit

We audit your local competitors' visual identities first. Your mark is designed to occupy the white space they've left open.

Three Concept Directions

You choose from three genuinely distinct creative directions — not three versions of the same idea with different colors.

Unlimited Revisions (2 Rounds)

Two structured revision rounds, with unlimited changes per round until the mark is actually right.

Responsive Logo System

Primary, secondary, icon-only, and monochrome variants so you've got the right version for every situation.

Typography Pairing

Two complementary typefaces chosen for both screen and print — they work together, not against each other.

Full Asset Handoff

Organized file folders, a brand guide PDF, and a 15-minute walkthrough call so nothing gets lost or misused.

Nuestro proceso

Discovery Call & Brief

We start by learning your market position, target clientele, brokerage structure, and what you actually like visually. You fill out a short brand questionnaire — straightforward, no fluff.

Day 1-2

Competitor Audit & Moodboard

Then we map the visual landscape in your market and put together a moodboard. You sign off on the direction before any design work starts.

Day 3-5

Concept Presentation

Three logo concepts come back as mockups — on yard signs, business cards, and MLS profiles. You're not evaluating abstract artwork. You're seeing how the mark actually performs in the real world.

Day 6-10

Refinement Rounds

Two revision rounds on your chosen direction. We work through proportions, color values, and typography until everything is locked and you're confident in it.

Day 11-15

Brand Kit Delivery

Final delivery includes logo files, brand guidelines PDF, listing presentation templates, social media kit, and print-ready assets — organized, labeled, and walked through on a call.

Day 16-18

FigmaAdobe IllustratorAdobe InDesignCanva Brand Kit ExportMLS Integration

Preguntas frecuentes

¿Cuánto tiempo toma el diseño de un logotipo inmobiliario?

La mayoría de los proyectos se completan en 14 a 18 días hábiles desde el kickoff hasta la entrega final. Los sistemas para brokerages con submarcas o capas de cumplimiento de franquicia pueden extenderse hasta 4 semanas. Definimos el cronograma en la llamada de descubrimiento y lo cumplimos.

¿Mi logotipo funcionará en plataformas MLS como Zillow y Realtor.com?

Sí. Cada entregable se prueba contra las especificaciones de imagen de perfil de MLS: dimensiones correctas, modos de color adecuados y tamaños de archivo apropiados. Recibirás exportaciones optimizadas específicamente para Zillow, Realtor.com y tu MLS regional. Se renderiza correctamente en todos lados, desde la primera vez.

¿Soy el propietario del logotipo al finalizar el proyecto?

La propiedad total se transfiere a ti con el pago final. Recibes todos los archivos fuente: AI, SVG, EPS, PNGs de alta resolución y las guías de marca, todo. Sin tarifas de licencia ni restricciones sobre cómo lo utilizas.

¿Pueden diseñar dentro de los lineamientos de marca de mi franquicia?

Por supuesto. Si eres parte de Keller Williams, RE/MAX, Compass, eXp o cualquier otra franquicia, diseñamos dentro de su marco de cumplimiento mientras construimos una marca personal o de equipo que realmente destaque en tu mercado local.

¿Qué pasa si también necesito letreros, tarjetas de presentación o presentaciones de propiedades?

Los paquetes de brand kit incluyen plantillas para presentaciones de propiedades y especificaciones listas para imprenta para proveedores de letreros e impresoras de tarjetas. El material colateral completo —letreros personalizados, carpetas, mailings— está disponible como complemento y se define durante el proceso de descubrimiento.

¿En qué se diferencia esto de un logotipo de $99 en Fiverr?

Recibes una auditoría de competidores específica para tu mercado, tres direcciones de concepto originales, un sistema de logotipo completo con múltiples variantes, especificaciones de color probadas para MLS, archivos listos para imprenta y una guía de marca documentada. En Fiverr obtienes un ícono genérico y un PNG. La diferencia se nota en cada letrero de propiedad, en cada cita con un vendedor y cada vez que alguien te busca en Google.

Real Estate Logo & Brand Kit from $3,500

Fixed-fee. Full asset handoff. 30-day post-delivery support.

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