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Brand & Design Services
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Real Estate Logo Design Service

A Mark That Closes Before You Do

200+
Logos Delivered
Real estate sector
48hr
First Concepts
From kickoff call
100%
MLS Compatible
Every deliverable
$0
Hidden Fees
Fixed-price projects
What Is Real Estate Logo Design?

Most real estate logos are forgettable — and that's being generous. This service builds a complete visual identity from scratch, designed around the specific demands of the industry: MLS profile constraints, yard sign legibility, listing presentation formats, and the split-second trust judgments buyers and sellers make before they ever call you.

Waar projecten falen

Your logo looks identical to every other Canva-templated agent brand in your market When everything looks the same, you're not competing on value — you're competing on who'll cut their commission first.
Colors shift or break when uploaded to MLS platforms, Zillow, or Realtor.com That inconsistency doesn't just look sloppy. It quietly signals to clients that you might not sweat the details on their transaction either.
Your mark doesn't scale down to yard signs or up to building signage If it's illegible at the curb or on the highway, you're burning impressions you'll never get back.
No documented brand guidelines for new agents joining your team Everyone freelances the brand in their own direction, and six months later your market presence looks like it was designed by committee.
Listing presentations show up with mismatched fonts and colors every time Sellers notice. They're already wondering whether you'll manage their transaction any differently.
You paid a freelancer and got a PNG No vector files, no source files, no way to hand anything off to a sign shop without starting over from scratch.

Compliance

MLS-Compatible Color System

Every color is specified in HEX, RGB, CMYK, and Pantone — and tested against major MLS profile upload requirements. Your brand renders correctly on Zillow, Realtor.com, and your regional MLS. No more guessing why it looks washed out.

Scalable Vector Logomark

Files come in SVG, AI, EPS, and high-res PNG with transparent backgrounds. Your mark stays sharp from a 1-inch business card all the way up to a 4-foot yard sign.

Listing Presentation Templates

Branded CMA and listing presentation decks in PowerPoint, Keynote, and Canva. Walk into every appointment looking like you've done this a thousand times — because visually, it'll show.

Brand Guidelines Document

One PDF covering logo usage, spacing rules, typography, color codes, and clear do/don't examples. Hand it to any vendor, new hire, or VA and they'll know exactly what to do.

Yard Sign & Print Specs

Print-ready files with bleed marks and Pantone callouts, ready to send directly to sign companies, card printers, and vehicle wrap vendors. No back-and-forth, no "can you send it in a different format."

Social Media Kit

Profile photos, cover images, and story templates sized for Instagram, Facebook, LinkedIn, and Google Business Profile. Every platform, consistent brand.

Wat we bouwen

Discovery & Market Audit

We audit your local competitors' visual identities first. Your mark is designed to occupy the white space they've left open.

Three Concept Directions

You choose from three genuinely distinct creative directions — not three versions of the same idea with different colors.

Unlimited Revisions (2 Rounds)

Two structured revision rounds, with unlimited changes per round until the mark is actually right.

Responsive Logo System

Primary, secondary, icon-only, and monochrome variants so you've got the right version for every situation.

Typography Pairing

Two complementary typefaces chosen for both screen and print — they work together, not against each other.

Full Asset Handoff

Organized file folders, a brand guide PDF, and a 15-minute walkthrough call so nothing gets lost or misused.

Ons proces

01

Discovery Call & Brief

We start by learning your market position, target clientele, brokerage structure, and what you actually like visually. You fill out a short brand questionnaire — straightforward, no fluff.
Day 1-2
02

Competitor Audit & Moodboard

Then we map the visual landscape in your market and put together a moodboard. You sign off on the direction before any design work starts.
Day 3-5
03

Concept Presentation

Three logo concepts come back as mockups — on yard signs, business cards, and MLS profiles. You're not evaluating abstract artwork. You're seeing how the mark actually performs in the real world.
Day 6-10
04

Refinement Rounds

Two revision rounds on your chosen direction. We work through proportions, color values, and typography until everything is locked and you're confident in it.
Day 11-15
05

Brand Kit Delivery

Final delivery includes logo files, brand guidelines PDF, listing presentation templates, social media kit, and print-ready assets — organized, labeled, and walked through on a call.
Day 16-18
FigmaAdobe IllustratorAdobe InDesignCanva Brand Kit ExportMLS Integration

Veelgestelde vragen

Hoe lang duurt het ontwerpen van een vastgoedlogo?

De meeste projecten zijn klaar in 14–18 werkdagen vanaf de start tot eindlevering. Makelaarssystemen met submerkmerken of franchisecompliancelayers kunnen tot 4 weken duren. We bepalen de planning op het discovery-gesprek en halen het.

Werkt mijn logo op MLS-platforms zoals Zillow en Realtor.com?

Ja. Elk item wordt getest tegen de afbeeldingsspecificaties van MLS-profielen — juiste afmetingen, correcte kleurmodi, passende bestandsgroottes. Je krijgt geoptimaliseerde exports specifiek voor Zillow, Realtor.com en je regionale MLS. Het ziet er overal schoon uit, de eerste keer.

Ben ik eigenaar van het logo na het project?

Volledige eigendom gaat naar jou over bij eindbetalng. Je krijgt alle bronbestanden — AI, SVG, EPS, hoogresolutie PNG's, de merkrichtlijnen — alles. Geen licentiekosten, geen beperkingen op hoe je het gebruikt.

Kunnen jullie ontwerpen binnen de merkrichtlijnen van mijn makelaarskantoor?

Absoluut. Of je nu bij Keller Williams, RE/MAX, Compass, eXp of een ander franchisenerkantoor werkt, we ontwerpen binnen hun compliancekader terwijl we toch een persoonlijk of teamlogo bouwen dat echt opvalt op je lokale markt.

Wat als ik ook bordjes, visitekaartjes of presentaties voor aanbiedingen nodig heb?

Brand kit-pakketten bevatten templates voor aanbiedingspresentaties en printklare specificaties voor bordenvervaardigers en kaartdrukkerijen. Volledige collateral — aangepaste tuinborden, mappen, mailings — is beschikbaar als add-on en wordt bepaald tijdens discovery.

Hoe verschilt dit van een $99-logo op Fiverr?

Je krijgt een concurrentenaudit specifiek voor je markt, drie originele conceptrichtingen, een volledig logosysteem met meerdere varianten, MLS-getest kleurspecificaties, printklare bestanden en een gedocumenteerde merkgids. Fiverr geeft je een generiek pictogram en een PNG. Het verschil is zichtbaar op elk tuinbord, elk aanbiedingsgesprek, elke keer dat een verkoper je googelt.

Real Estate Logo & Brand Kit from $3,500
Fixed-fee. Full asset handoff. 30-day post-delivery support.
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