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Nightlife & Hospitality

Menu DatabaseNo OpenTable FeesAI Ready

Tu menú en PDF te está costando reservas cada noche

Si eres dueño de un restaurante y ves cómo las comisiones de OpenTable no dejan de subir mientras tu web carga a paso de tortuga, has llegado al punto de quiebre.

90%

Diners Research Online

Before choosing a restaurant -- Google, social, website menu

Platform Commission

Direct online ordering vs 15-30% commission on Uber Eats / DoorDash

$5-25K

Build Cost

Single restaurant to multi-location group website

4wk

Build Timeline

Restaurant site with menu, reservations, online ordering

What Actually Ships With A Custom Restaurant Site — And What Gets Ripped Out

Your dish goes live as a database row, not a JPG. Every plate gets dietary tags, allergen flags, seasonal availability, pricing tied to your POS — updates happen from an admin panel in 40 seconds, no developer, no PDF upload at midnight before a menu flip. The booking engine is yours outright. Zero OpenTable commission. Zero per-cover bleed. You own the customer data, the reservation flow, the entire stack. Here's the piece most restaurants miss: Schema.org markup baked into every page. Restaurant schema. MenuItem schema. AggregateRating schema. Google shows your dishes directly in search results. ChatGPT recommends your brunch when 180 million users ask "where should we eat this weekend" — and right now, your site is invisible to that entire channel because the markup isn't there. Multi-location groups get programmatic neighbourhood pages — /locations/denver/rino, /locations/denver/highlands — one codebase, hundreds of indexable local URLs. Your site converts browsers into bookings, cuts the middlemen, and actually shows up when someone asks AI for dinner.

Dónde fallan los proyectos

Your menu's a PDF that takes 8 seconds to load on mobile Eight seconds. That's an eternity when someone's hungry and standing outside deciding where to walk in. You lose a four-top because one person on an iPhone gave up waiting for it to download, opened Yelp instead, and picked the place down the street. And here's the thing -- it happens dozens of times a week and you never see it in any report. Every PDF menu is a silent reservation killer.

OpenTable's $2.50 per-cover fee sounds manageable until you do the actual math At 100 covers a night, you're handing over $91,250 a year. That's not a software cost -- that's a salary. A custom booking engine runs $15-25K to build once, pays for itself in three or four months, and then it's just yours. No ongoing commission, no per-cover anything. And the real kicker? You keep 100% of your customer data instead of feeding it into OpenTable's marketing machine.

DoorDash and Uber Eats at 15-30% commission feels like the cost of doing business until you model it out Direct ordering through Stripe sits at 2.9%. That gap -- on any decent order volume -- is the equivalent of a full-time staff member's annual wages. Just gone. Building a direct ordering flow into your custom site isn't complicated. It's Stripe, it's your checkout, it's your customer relationship from start to finish.

Generic WordPress or Squarespace templates look fine in a screenshot But in practice, your site ends up looking identical to the Italian place two blocks over and the Thai spot across town. When every restaurant looks the same online, guests default to price comparison. A custom site built around your actual brand -- your photography, your typography, your story -- lets you compete on experience before someone's even walked through the door. That's worth more than any discount you could run.

AI search isn't coming -- it's here And without Schema.org markup on your site, you're invisible to the 180 million ChatGPT users asking things like "best ramen in Nashville" or "gluten-free restaurants near me open Sunday." Google's been rewarding structured data for years, but most restaurant sites still don't have it. Restaurant schema, MenuItem schema, AggregateRating schema -- these aren't optional extras anymore. They're the difference between showing up in an AI recommendation and not existing.

If you've got three locations -- say, downtown, the airport, and a suburban outpost -- each one is a completely separate ranking opportunity in local search But most multi-location restaurant sites either cram everything onto one page or use near-identical location pages that Google ignores. Programmatic local SEO means /locations/austin/south-congress gets its own unique content, hours, and menu. So does every other neighbourhood. You're capturing thousands of monthly searches that are just sitting there unclaimed right now.

Cumplimiento

Menu as Database

Every dish lives in Supabase -- name, description, price, dietary tags (V, VG, GF, Halal, the whole set), allergens, and a seasonal flag. You update anything from the admin dashboard and it's live instantly. No redeploy, no contacting anyone, no versioning nightmares. Google Menu schema is included so those dish details can surface directly in search results, not just on your site.

Custom Booking Engine

The booking engine handles real-time availability, configurable time slots, table sizes, VIP guest recognition, waitlist management, no-show protection via card hold, and automated SMS and email confirmations. All of it. And you pay zero per-cover fees -- ever. It's your infrastructure running on your instance.

Direct Online Ordering

Checkout lives on your site. Not a redirect to DoorDash, not an iframe pointing somewhere else -- your menu, your Stripe integration, your order data. The commission you're not paying to a third-party platform at 15-30% adds up fast. Plus you actually know who your customers are, what they order, and how often they come back.

AI & ChatGPT Visibility

Full Schema.org implementation -- Restaurant, Menu, MenuItem, AggregateRating, OpeningHoursSpecification, GeoCoordinates -- all of it. This is what gets your restaurant surfaced in AI recommendation conversations, not just traditional search. When someone asks ChatGPT for a good steakhouse in Denver, complete structured data markup is how you're in that answer.

Multi-Location Architecture

Programmatic location pages follow a clean /locations/[city]/[neighbourhood] structure. One admin manages every location from a single dashboard. But each page has unique content -- its own hours, its own menu, its own staff info -- so Google treats them as genuinely distinct pages worth ranking. That's how you turn five locations into hundreds of indexed local landing pages.

Lighthouse 95+ Performance

WebP images, lazy loading, edge CDN delivery, and incremental static regeneration so menu updates go live instantly without a full rebuild. Mobile-first throughout -- because honestly, 70%+ of restaurant traffic is coming from phones, and a site that's been designed desktop-first and "made responsive" later just doesn't cut it anymore.

Qué construimos

Load your menu as a slow PDF that kills mobile conversions in under 8 seconds

Filter your menu by vegan, gluten-free, halal, kosher — guests commit faster when they find safe dishes instantly

Hand OpenTable $91,250 annually at 100 covers per night while feeding them your customer data

Flip summer and winter menus automatically on preset dates with zero developer involvement

Burn 15–30% of every delivery order to DoorDash when Stripe direct checkout costs 2.9%

Aggregate Google, Yelp, TripAdvisor reviews into one auto-updating testimonial wall on your site

Pick a WordPress theme that looks identical to the Thai place two blocks over

Sync menu updates and hours to your Google Business Profile via API — one change, two channels

Stay invisible to 180 million ChatGPT users because your site has zero Schema.org markup

Capture private dining inquiries with structured forms that route to the right team member immediately

Cram three locations onto one page and lose thousands of neighbourhood search rankings

Serve your site in 9 languages with every dish translated and every page indexable per locale

Nuestro proceso

Menu Audit & Information Architecture

Before we write a line of code, we map your full menu structure -- every category, dietary tag, seasonal variation, and pricing tier. Then we define the database schema around how your operation actually works, not some generic restaurant template. This is where the real thinking happens.

Week 1

Design -- Distinct, Not Template

Dark or light theme, built to your brand. Full-bleed photography that actually shows off your food. Typography chosen to match your cuisine style -- a sushi bar and a Texas BBQ joint shouldn't feel the same online. Mobile-first from the first wireframe, not bolted on at the end.

Week 2-3

Build -- Menu, Booking, Ordering

Menu database and admin dashboard go in first. Then the booking engine with table management. Then the direct ordering checkout. Everything connects to your Supabase instance so data flows properly between all three systems -- no duct tape, no workarounds.

Week 4-6

SEO & Structured Data

Full Schema.org implementation, local SEO targeting "restaurant near me" queries in your specific area, multi-language setup if you need it, and Google Business Profile sync. This is the layer that makes everything you built actually discoverable.

Week 7

Launch + Staff Training

We go live, and then we train your team on the admin dashboard -- actually train them, not hand over a PDF manual. Post-launch we monitor performance and booking conversion for the first few weeks so we catch anything before it becomes a problem.

Week 8

Next.jsSupabaseVercelStripeSquareSanity CMSGoogle Maps API

Preguntas frecuentes

¿Pueden los clientes hacer pedidos directamente en nuestro sitio web en lugar de a través de las apps de delivery?

Sí. Construimos sistemas de pedidos en línea personalizados con Stripe checkout. Te quedas con el 100% de los ingresos menos las comisiones de procesamiento de Stripe (1,4-2,9%), frente al 15-30% que pierdes con las plataformas de delivery en cada pedido.

¿Podemos actualizar el menú nosotros mismos?

Sí. Construimos un panel de administración con edición de menú en línea. Añade platos, cambia precios, activa o desactiva elementos de temporada, gestiona filtros dietéticos, todo desde el navegador sin tocar el código. Los cambios se publican de inmediato.

¿Se integran con nuestro sistema POS existente?

Nos integramos con Square, Toast y otros sistemas POS principales para que los pedidos en línea fluyan directamente hacia tu flujo de trabajo de cocina existente.

¿Qué puntuación obtendrá nuestro sitio web en Google PageSpeed?

Lighthouse 95+ en móvil es nuestra garantía estándar. LCP inferior a 1,2 segundos, CLS cero y TTFB inferior a 300 ms a través de la CDN global de Vercel.

¿Pueden crear páginas independientes para múltiples ubicaciones?

Sí. Los grupos de restaurantes con múltiples locales obtienen páginas de ubicación programáticas que se posicionan en búsquedas locales de cada barrio, todas gestionadas desde un único panel centralizado.

¿Aparecerá nuestro menú en los resultados de búsqueda de Google?

Sí. Implementamos el marcado completo de Restaurant Schema.org: nombres de platos, precios, información dietética, horarios de apertura y tipo de cocina, para que tu menú aparezca en los resultados enriquecidos de Google y en las recomendaciones de asistentes de IA.

Restaurant Websites from $8,000

Menu database. Custom booking. Direct ordering. AI-ready structured data.

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Hotel Website Development Multi-Site Website Platform Core Web Vitals Optimization Technical SEO Audit

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