Enterprise SEO migration means moving a large-scale website — typically 10,000+ pages — to a new platform, domain, or architecture without losing search rankings, redirect chains, backlink equity, or organic traffic. The work covers URL mapping, structured data transfer, crawl budget management, and post-launch monitoring. Done right, your rankings don't move. Done wrong, they crater.
プロジェクトが失敗する理由
コンプライアンス
Full URL Inventory & Mapping
Redirect Chain Flattening
Backlink Equity Preservation
Structured Data Transfer
Crawl Budget Optimization
Post-Migration Monitoring
構築する内容
Programmatic Redirect Generation
Pre-Launch Crawl Simulation
Hreflang & Multilingual Mapping
Edge-Level Redirect Deployment
Search Console Bulk Validation
Rank Tracking Dashboard
私たちのプロセス
Discovery & Crawl Audit
URL Mapping & Redirect Rules
Staging Validation & Crawl Testing
Migration Execution & Cutover
Post-Launch Monitoring & Remediation
よくある質問
How long does an enterprise SEO migration take?
Most enterprise migrations run 8-12 weeks from the initial crawl audit through 30-day post-launch monitoring. The timeline depends on site size, redirect complexity, and how many legacy chains need flattening. Sites with 100K+ pages or multiple language variants typically need 12-16 weeks.
Will we lose organic traffic during the migration?
Our methodology targets zero traffic loss. Missing redirects and broken internal links cause most post-migration drops — we catch both during pre-launch crawl simulation. Most clients see full ranking recovery within 48 hours of cutover. Some actually see improvements because the architecture cleanup itself helps crawlability.
What's the difference between a site migration and a domain migration?
A site migration changes your platform or URL structure while keeping the same domain. A domain migration moves everything to a new domain name, which needs additional steps like Google's Change of Address tool and updating backlink profiles. We handle both, but domain migrations carry higher inherent risk and need longer monitoring periods. We'll tell you upfront what you're getting into.
Can you migrate a site with 100,000+ pages?
Yes. We use programmatic tooling to generate redirect rules from crawl data, and it scales to any site size. The approach is the same whether you have 10K or 500K pages — automated mapping with manual QA on high-value pages and edge cases like parameterized URLs, faceted navigation, and pagination.
Do you handle multilingual and multi-regional migrations?
Absolutely. Multilingual sites need dedicated hreflang mapping so every language and region variant points to the right new URL. We validate hreflang annotations across all variants after migration and watch Google Search Console's International Targeting report for errors throughout the monitoring phase. It's one of the most common things teams get wrong, and one of the hardest to fix after the fact.
What happens if rankings drop after migration?
Our 30-day post-launch monitoring catches anomalies within hours. If rankings dip, we dig into crawl logs and Search Console data to find the cause — usually a missed redirect or canonical conflict — and deploy a fix immediately. We don't call a migration done until rankings are stable or better. That's not a selling point. It's just how this has to work.
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We'll analyze your site and deliver a migration plan within 48 hours.
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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.