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Senior Care & Healthcare
Tour SchedulingFamily PortalAI ChatbotMulti-Location

Senior Living Community Website Development

Your Senior Living Site Loses Families Before They Ever Call

82%
Family-Led Research
Adult children research senior living online before contacting a community
WCAG 2.1 AA
Accessibility Standard
Large-text modes, high contrast, keyboard navigation -- required for senior audience
4-8wk
Build Timeline
Typical senior living website with virtual tour + inquiry forms
$15-50K
Build Cost
vs $3-8K/yr Yardi RentCafe or $5-15K/yr Senior Living SMART recurring
What A Senior Living Site Actually Does — And What Breaks Without One

A daughter searches "memory care near me" at 11 PM from a hospital waiting room. She taps your site. Your homepage loads in seven seconds. She closes the tab. That's the gap senior living website development fixes — the engineered system between the midnight Google search and the signed lease agreement. Your site becomes the tour scheduler, the care level decoder, the pricing transparency tool, the family reassurance engine. It answers the 2 AM question about medication tracking. It books the Saturday tour while your sales team sleeps. It turns your current resident families into a logged-in portal where they see today's lunch menu, this week's physical therapy notes, and last month's billing — so they stop calling your front desk seventeen times and start referring their neighbors instead. Without it, every interested family who can't self-serve in sixty seconds books with the competitor whose site loaded faster.

プロジェクトが失敗する理由

Your site loads in 6+ seconds on mobile — and families searching from hospital waiting rooms at midnight don't wait They're gone. Every slow page load is a $60,000/year resident handed to the competitor whose site loaded in 2 seconds.
No pricing transparency means families have to call during business hours just to get a number 78% of families cut communities that hide pricing before they ever pick up the phone.
Generic stock photos of smiling seniors that look identical to every other facility online Families distrust your community before they've visited because your site feels like a template.
No online tour scheduling means interested families hit a contact form and wait days Any family who can't book a tour in under 60 seconds will schedule with your competitor instead.
Current resident families have zero digital visibility into daily care, activities, or billing They feel disconnected, leave negative reviews, and stop referring — which cuts off your largest lead source.
Multi-location operators run separate sites with inconsistent branding and no centralized data The result: duplicated development costs, fractured SEO authority, and no cross-community transfer workflow.

コンプライアンス

HIPAA-Adjacent Data Handling

Family portal data, care plans, and medication logs are encrypted at rest and in transit. Role-based access ensures only authorized family members and staff can see resident information.

WCAG 2.2 AA Accessibility

Senior-friendly typography, contrast ratios, keyboard navigation, and screen reader optimization are built into every page. Accessibility isn't an afterthought — it's the foundation.

Sub-2s Mobile Load Times

Edge-deployed on Vercel with optimized images, lazy-loaded galleries, and zero render-blocking scripts. Families searching on hospital Wi-Fi get results instantly.

ADA Compliance Documentation

A full accessibility audit report is delivered at launch with remediation guidance. Ongoing monitoring catches regressions before they become legal exposure.

Occupancy & Lead Analytics

Real-time dashboards track tour bookings, form submissions, chatbot conversations, and move-in attribution. You'll know exactly which pages drive revenue.

Programmatic Local SEO

Auto-generated /communities/[city]-[state] pages with unique content, schema markup, and Google Business Profile integration for every location you operate.

構築する内容

Display clickable floor plans with square footage, pricing, availability, and unit-specific photo galleries

Families see your available units, compare layouts, and pre-qualify themselves before calling your sales team

Compare Independent Living vs Assisted Living vs Memory Care with pricing, included services, and candidacy criteria

Stressed adult children instantly understand care level differences without scheduling a consultation call

Enable self-serve tour booking with date selection, visitor count, SMS reminders, and CRM sync

Your calendar fills with qualified tour requests while your team focuses on in-person conversions instead of phone tag

Build secure family portals showing daily activity logs, medication updates, photos, billing, and care team messaging

Current families feel connected to daily care, leave positive reviews, and refer neighbors — your largest lead source

Deploy AI chatbots trained on your facility FAQs, care descriptions, real-time availability, and pricing structures

Your site answers the midnight question about costs, waitlists, and pet policies when human staff can't

Create staff recruitment hubs with shift schedules, pay ranges, benefits packages, and instant application submission

Your staffing pipeline stays full even during the 94% industry shortage because applicants convert in one click

私たちのプロセス

01

Discovery & Care Mapping

We interview your admissions team, tour your facilities, photograph real residents and staff, and map every care level, floor plan, and pricing structure into a content architecture.
Week 1-2
02

UX Design & Family Testing

Mobile-first wireframes and high-fidelity designs validated with actual family decision-makers. We specifically test the midnight search scenario: scared, exhausted, on a phone.
Week 3-5
03

Platform Engineering

Next.js frontend, Supabase backend, tour scheduling system, CRM integrations, family portal authentication, AI chatbot training, and programmatic SEO page generation.
Week 6-10
04

Content & Photography

Professional photography of your actual community, real staff profiles, authentic resident stories. We write every care description, FAQ answer, and location page.
Week 8-11
05

Launch & Occupancy Tracking

Performance audit, accessibility certification, analytics configuration, and go-live. Followed by 30 days of post-launch support with weekly lead conversion reports.
Week 12
Next.jsSupabaseVercelMatterportHubSpotStripeClaude AIMapbox

よくある質問

How much does a senior living website cost?

A single-community site with tour scheduling and contact forms runs $15,000–$25,000. Full platforms with family portals, AI chatbots, and care comparison tools cost $25,000–$40,000. Multi-location operators with franchise architecture, geo-search community finders, and centralized dashboards range from $60,000–$300,000 depending on location count and feature scope.

Can you build a family portal with medication tracking and daily updates?

Yes. Family portals include authenticated access with daily activity logs, medication tracking, photo and video updates from staff, billing transparency, secure care team messaging, and care plan access. All data is encrypted with HIPAA-adjacent security protocols and role-based permissions.

How do you handle pricing transparency on senior living websites?

We offer two approaches depending on your strategy: display starting rates directly on care level pages with clear disclaimers about variable costs, or implement high-intent pricing request forms that capture care level, budget range, timeline, and contact information — routing contextual leads straight to your admissions team.

Do you integrate with HubSpot or Salesforce for lead management?

Yes. Tour bookings, contact form submissions, chatbot conversations, and pricing requests all sync to your existing CRM — HubSpot, Salesforce, or a custom Supabase-powered CRM we build specifically for senior living admissions workflows. Every lead arrives with full context: care level interest, budget, and timeline.

How does the AI chatbot work for senior living communities?

We train a Claude-powered RAG chatbot on your facility FAQs, care level descriptions, pricing structures, availability data, and amenity details. It answers family questions 24/7 with accurate, contextual responses. When a conversation signals high intent — like questions about move-in timelines — it routes the lead to your admissions team immediately.

Can you build websites for multi-location senior living operators?

Absolutely. Our franchise architecture gives you centralized brand control with localized community pages, a geo-search community finder powered by Mapbox, cross-community transfer workflows for residents moving between care levels, and centralized occupancy dashboards. Each location gets dedicated SEO pages while sharing a unified codebase and design system.

Senior Living Websites from $15,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Healthcare Website DevelopmentHIPAA Compliant Website DevelopmentHome Care Agency WebsiteWeb Accessibility WCAG/ADA ComplianceMultilingual Website Development

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