A WordPress to Next.js migration swaps out your PHP-based dealership site for a React-powered frontend. Your vehicle inventory, lead forms, and search rankings stay intact throughout. VIN feeds, financing calculators, and vehicle detail pages get rebuilt as static or server-rendered Next.js routes — stripping out plugin bloat and getting you to sub-second load times that actually convert shoppers into leads.
FAQ
How long does it take to migrate a WordPress car dealer site to Next.js?
Most single-rooftop migrations wrap up in 5-7 weeks. Multi-location dealer groups with 500+ vehicles and DMS integrations typically run 8-12 weeks. The timeline really comes down to inventory size, how many custom features like financing calculators you're running, and how many third-party feeds need reconnecting.
Will I lose my Google rankings during the migration?
No — not if the redirects are done right. We build a complete 301 redirect map from every WordPress URL to its Next.js equivalent before cutover. Title tags, meta descriptions, structured data, and canonical URLs all carry over. Most clients see ranking improvements within 4-8 weeks once faster Core Web Vitals scores start registering with Google.
Can my team still update vehicle listings without a developer?
Absolutely. We connect your existing DMS feed so inventory updates automatically. For manual content like promotions and specials pages, we set up a headless CMS — usually Sanity or a Supabase-powered admin panel — that your marketing team can edit without touching a line of code.
What happens to my existing lead forms and CRM integration?
Every lead form — contact, trade-in, financing application, test drive request — gets rebuilt and wired to your current CRM. We test each submission path end-to-end before launch. Whether you're on VinSolutions, DealerSocket, or a custom CRM, the integration carries over and you won't lose a single lead in the process.
How much does a car dealer WordPress to Next.js migration cost?
Single-rooftop dealer sites with standard inventory search and lead forms start at $8,000. Multi-location groups with custom DMS integrations, financing tools, and service scheduling typically run $14,000-$25,000+. Every project gets a fixed-fee quote after our initial audit — no hourly billing, no surprises.
Will my site work with my existing inventory feed provider?
Yes. We work with all major feed providers including HomeNet/AutoTrader, vAuto, DealerSocket, and custom DMS exports. The Next.js architecture actually makes feed integration more reliable — API-based data fetching replaces fragile WordPress cron jobs and puts an end to the stale listing problem for good.
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