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Brand Strategy
Brand PositioningMessaging FrameworksVisual Identity Systems

Brand Strategy Consulting voor B2B & SaaS

Strategie Die Je Merk Laat Converteren

3.2×
Pipeline Lift
Average client result
40%
Lower CAC
Post-rebrand average
14
Days to Strategy
Sprint delivery
100%
Ownership
All assets are yours
What Is Brand Strategy Consulting?

Brand strategy consulting defines where your company sits in the market, how you talk about what you do, and what you look like doing it. For B2B and SaaS companies, that means taking complicated product value and turning it into something buyers actually get — stories that speed up deals and bring down acquisition costs across every channel.

Waar projecten falen

Your product is strong, but your brand looks like everyone else's Prospects can't tell you apart, so they go with the cheapest option or whoever they've heard of before.
Marketing and sales describe the product in completely different terms That inconsistency kills trust fast — especially in multi-stakeholder deals where five people are all hearing something different.
Your visual identity was built five years ago for a different market To enterprise buyers doing due diligence, that signals you haven't grown. They notice.
You've raised a new round and need to move upmarket Without repositioning, your brand keeps anchoring you to SMB perception and SMB pricing — and that's a hard ceiling to break through.
Content and campaigns perform inconsistently Without a messaging framework, every campaign starts from scratch. That burns budget, burns bandwidth, and produces mediocre results.
Your founder-led story worked great for the first 50 customers It doesn't scale. Growth stalls when the brand runs on personal relationships instead of a repeatable system.

Compliance

Competitive Positioning Audit

We map your competitive landscape and find the white space your brand can actually own. This isn't a SWOT template exercise — it's a forensic look at how buyers perceive your category right now.

Messaging Architecture

A structured framework covering value propositions, persona-specific messaging, and objection-handling narratives. Every sales deck, landing page, and ad pulls from one source of truth. No more improvising.

Visual Identity System

Logo, typography, color system, and component library designed for digital-first B2B contexts. Built in Figma with design tokens that map directly to your frontend code — so handoff to engineering isn't a mess.

Brand Voice Guidelines

Documented tone, vocabulary, and content rules your team can actually use. Includes AI prompt templates so content stays on-brand when you're scaling output.

Conversion-Focused Brand Assets

Website hero sections, pitch deck templates, and social templates built to convert. Every asset gets tested against real buyer psychology, not just what looks nice in a mockup.

Brand Performance Metrics

We define measurable KPIs for brand impact: aided recall, message pull-through rate, pipeline attribution. Brand strategy without measurement is just decoration.

Wat we bouwen

ICP & Buyer Persona Development

Research-backed profiles of your best customers — their buying triggers, their hesitations, and the exact words they use to describe their problems. That language goes straight into your messaging.

Category Design Strategy

Position your product as the defining player in a new or redefined category. That's a different game than competing on features. It's a better game.

Narrative & Storytelling Framework

A repeatable story structure connecting your origin, your mission, and your product into a single arc that holds up across every format and channel.

Sales Enablement Collateral

Battle cards, one-pagers, and pitch deck templates that get your sales team aligned with positioning from day one. They shouldn't have to figure it out as they go.

Website Brand Implementation

We don't just hand off a PDF — we build your new brand directly into a high-performance Next.js site. Strategy needs a home.

Brand Launch Playbook

A sequenced rollout plan covering internal alignment, PR timing, website launch, and social channel updates. Launches fail when they're not coordinated. This one won't be.

Ons proces

01

Discovery & Research

Stakeholder interviews, competitor audit, customer research, market analysis. We find the gaps between how you see your brand and how your market actually sees it. Those gaps are usually where the real work is.
Week 1
02

Positioning & Messaging

We define your market position, craft your messaging architecture, and build the narrative framework that every touchpoint will reference going forward.
Week 2
03

Visual Identity Design

Logo system, color palette, typography, and a Figma component library with design tokens ready for frontend implementation. No loose files, no "figure it out" handoffs.
Week 3
04

Asset Production & Implementation

Website, pitch decks, sales collateral, brand guidelines. Everything is production-ready. Nothing is conceptual.
Week 4-5
05

Launch & Measurement

Coordinated launch with performance tracking built in. We stay on for 30 days post-launch to optimize messaging based on real conversion data — not assumptions.
Week 6+
Next.jsFigmaStorybookTailwind CSSVercelContentful

Veelgestelde vragen

Wat is het verschil tussen brand strategy en brand design?

Brand design is de visuele output: logo's, kleuren, typografie. Brand strategy is wat eronder zit — je positionering, je messaging, je doelgroepdefiniëring, hoe je zich onderscheidt van de volgende tien bedrijven op de shortlist. Design zonder strategie is alleen decoratie. We beginnen met strategie zodat elke visuele beslissing een duidelijke reden heeft om te bestaan.

Hoe lang duurt een B2B brand strategy project?

Een typische engagement duurt 4–6 weken van kickoff tot launch-ready assets. Discovery en positionering nemen de eerste twee weken in beslag, daarna gaan we over naar visual identity en assetproductie. We houden de tijdlijn strak omdat momentum belangrijk is — vooral voor SaaS-bedrijven die naar fundraising of marktexpansie gaan.

Werken jullie met early-stage startups of alleen met gevestigde bedrijven?

Allebei. Early-stage bedrijven moeten positionering goed doen voordat ze marketing spend opschalen. Gevestigde bedrijven hebben meestal herpositionering nodig na een pivot, een financieringsronde of een move upmarket. Het bereik en de investering zien er anders uit, maar het strategische proces is hetzelfde.

Ben ik eigenaar van alle brand assets die jullie maken?

Ja. Elk deliverable — strategiedocumenten, Figma-bestanden, design tokens, templates, richtlijnen — is volledig van jou op eindafrekening. Geen licentiekosten, geen lopende royalty's. We bouwen het zodat je interne team of toekomstige partners het kunnen uitbreiden zonder terug naar ons te hoeven.

Kunnen jullie het merk ook implementeren op onze website?

Absoluut. De meeste klanten huren ons in voor strategie tot implementatie. We bouwen websites in Next.js die je merk tot leven brengen met sub-secondes laadtijden en conversie-geoptimaliseerde layouts. Strategie zonder uitvoering is gewoon een PDF die ergens op een bureaublad stof verzamelt.

Hoe meet je of een brand strategy werkt?

We volgen aided brand recall, website conversieratio's, verkoopscycluslengte en pipeline attributie voor en na de lancering. Voor SaaS kijken we speciaal naar demo request rates, lead quality scores en of verkopers daadwerkelijk gemakkelijker gesprekken voeren. Brandimpact moet kwantificeerbaar zijn. Als je het niet kunt meten, kun je de investering niet rechtvaardigen.

Brand Strategy from $8,000
Fixed-fee. 30-day post-launch support included.
See all packages →
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