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Your LA Buyers Bounce Before Your CMS Loads the Hero Image

If you're a growth team in Los Angeles watching mobile conversions tank on WordPress, you've hit the decoupling moment.

We build headless CMS architectures that let your LA-based team publish content anywhere -- websites, apps, kiosks -- from a single source of truth.

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Headless CMS Development

Headless CMS development separates your content repository from your presentation layer, replacing a monolithic WordPress installation with an API-first backend and a purpose-built frontend. Your editors write in a structured authoring environment like Sanity Studio while the frontend fetches only the data it needs at build or request time. The result is faster pages, no theme lock-in, and the ability to push the same content to a website, a native app, or a digital display without duplicating work.

What is holding your current website back?

Common gaps we find in nearly every audit.

Your WordPress site takes four or more seconds to paint the hero on a Los Angeles 4G connection because a page builder is generating 300KB of render-blocking CSS on every load.
Risk: Google's Core Web Vitals demotion kicks in at LCP above 2.5 seconds, pushing your paid and organic traffic to competitors who passed the threshold.
Every copy change -- a price update, a campaign headline, a seasonal banner -- requires a developer to pull the repo, edit a template, and push through a staging pipeline.
Risk: Time-sensitive campaigns in a competitive LA market launch late or get cancelled because the content publish cycle is tied to engineering sprint capacity.
Your content exists in one WordPress database, which means you are rebuilding copy from scratch every time you add a new channel like a mobile app, a partner API feed, or an in-store screen.
Risk: Content debt accumulates across disconnected systems, and brand inconsistencies surface publicly before anyone on the team notices the drift.

How We Build This Right

Every safeguard, built in from Day 1.

CCPA-Ready Data Architecture

We structure content models so personally identifiable data never enters the CMS layer. Consent signals and deletion requests route to your data store, not your editorial tool, keeping California Consumer Privacy Act obligations cleanly separated.

Role-Based Publishing Controls

Sanity and Contentful both expose granular permission schemas. We configure editor, reviewer, and publisher roles so your LA team cannot accidentally overwrite production content or expose draft copy to the public CDN.

Uptime and Performance SLA Alignment

We deploy frontends to Vercel or Cloudflare Pages with preview environments per branch, giving your team a documented deployment target and audit trail that satisfies internal SLA reporting and enterprise vendor reviews.

What We Build

Purpose-built features for your industry.

Structured Content Modeling

We design document schemas in Sanity or Contentful that match how your team actually thinks about content -- not how a theme developer organized WordPress post types. Every field has a type, a validation rule, and a clear owner, which eliminates the broken-layout surprises that come from freeform rich-text abuse.

Sub-800ms Global Delivery

Static and incremental pages are built at the edge via Next.js ISR or Astro's static output and distributed across Vercel's or Cloudflare's CDN. A visitor in Los Angeles and one in London both hit a cached response, not your origin server, on every non-personalized page.

Live Preview Without a Staging Server

Sanity's Presentation tool and Next.js Draft Mode let editors see exactly how a content change will render in the actual frontend before publishing, using the production codebase. No separate staging domain to maintain, no "it looked fine in preview" support tickets.

Omnichannel Content API

Because your content lives in a structured JSON API rather than an HTML template, the same Sanity dataset can feed your marketing site, your React Native app, a partner's data feed, and a lobby display screen with a single publish action and no reformatting work.

Built on a Modern, Secure Stack

Next.jsSanityContentfulStrapiVercelGraphQLTypeScriptTailwind CSS

Our Development Process

From discovery to launch. Quality at every step.

01

Content Audit and Schema Design

1 week

We inventory your existing content types, map relationships between documents, and draft a Sanity or Contentful schema in a collaborative Figma or Miro board with your editorial team before writing a single line of migration code.

02

Frontend Architecture and Design System Integration

1-2 weeks

We configure the Next.js or Astro project, wire up the CMS client, and align component boundaries with your existing design tokens or Figma library so the engineering and design teams are building toward the same primitives from day one.

03

Content Migration and Editorial Handoff

1-2 weeks

We migrate priority pages from WordPress or your legacy system using scripted transforms, validate structured fields against the new schema, and run a half-day working session with your LA content team so they can publish independently from launch day.

04

Performance Audit and Production Release

1 week

Before go-live we run Lighthouse, WebPageTest, and a manual Core Web Vitals audit against production traffic patterns, resolve any LCP or CLS regressions, then cut over DNS with a documented rollback path in place.

Social Animal

Ready to discuss your your la buyers bounce before your cms loads the hero image project?

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Frequently Asked Questions

A headless CMS stores content in a structured API without a built-in frontend. WordPress couples content and presentation -- your theme dictates how content renders. With headless, developers build custom frontends in frameworks like Next.js while editors manage content in a dedicated studio. The result: faster sites, better security, and content that can reach any channel.
It depends on your team and budget. Sanity offers real-time collaboration and a highly customizable studio -- a strong fit for editorial-heavy teams. Contentful scales well for enterprise with solid APIs and governance features. Strapi is open-source and self-hosted, giving you full data ownership. We'll point you toward the right option during your free assessment based on your workflow and growth plans.
Most projects ship in 4-6 weeks. A straightforward marketing site with Sanity and Next.js can launch in 4 weeks. Add multi-language support, e-commerce integration, and custom editorial workflows, and you're looking at 8-10 weeks. We scope everything upfront with fixed timelines -- no surprises.
Minimal. Modern headless CMS platforms like Sanity Studio offer intuitive editing interfaces -- drag-and-drop blocks, live preview, and rich text editing. We customize the studio to match your team's workflow and provide hands-on training. Most editors are self-sufficient within a day. The experience is often simpler than WordPress because we cut out the unnecessary complexity.
Yes. We've migrated dozens of WordPress sites to headless architectures. Our process pulls all content -- posts, pages, media, metadata -- transforms it into structured data, and loads it into your new CMS. We set up 301 redirects to protect your SEO equity and run parallel environments so there's zero downtime during the transition.
Our headless CMS projects start at $8,000 for a standard marketing site with content modeling, a Next.js frontend, and CMS studio customization. Mid-range builds with multi-language support and complex content relationships run $14K-$25K. Enterprise projects with multiple delivery channels and custom integrations start at $25K+. All pricing is fixed-fee -- no hourly surprises.
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Need enterprise scale?

200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.

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