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Your International Traffic is Landing on the Wrong Pages

If you're running paid ads to translate traffic while your organic rankings evaporate in 14 markets, you've hit the hreflang wall.

We build international SEO strategies with proper hreflang implementation, locale-specific keyword research, and technical foundations that drive cross-border search visibility.

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Multilingual SEO

Multilingual SEO is the discipline of making a website visible in organic search across multiple languages and regional markets simultaneously. It requires correct hreflang implementation, locale-native keyword research, and country-specific technical configurations that search engines can crawl and attribute without cross-market interference. Done properly, it allows a single domain architecture to compete for first-page rankings in dozens of markets rather than defaulting to the home-market version everywhere.

What is holding your current website back?

Common gaps we find in nearly every audit.

Your hreflang tags are misconfigured or incomplete, so Google serves the wrong locale to users in target markets.
Risk: Organic impressions accumulate on the wrong language variant, click-through rates collapse, and paid spend picks up the gap at full cost-per-click.
Keyword research was translated directly from English rather than researched natively, so content targets terms nobody in that market actually types.
Risk: Pages rank for zero-volume queries, conversion rates stay flat, and the investment in content production returns nothing measurable.
International subfolders or subdomains were spun up without crawl budget planning or internal linking structures that distribute authority across locales.
Risk: New market pages sit in a Google crawl queue for months, delaying ranking timelines and giving local competitors time to entrench themselves.

How We Build This Right

Every safeguard, built in from Day 1.

Hreflang Audit and Validation

Every hreflang attribute is checked against Google's specification for correct language and region codes, bidirectional pairing, and canonical consistency before any new implementation goes live.

Geo-Targeting Configuration

Google Search Console geo-targeting settings, ccTLD or subfolder structures, and server-side locale signals are aligned so each market version is attributed to the correct country by both Google and Bing.

Structured Data Localisation

Schema markup including organization, product, and breadcrumb types is adapted per locale to reflect local currency, address format, and language, keeping rich result eligibility intact across all market versions.

What We Build

Purpose-built features for your industry.

Native-Language Keyword Research

Keyword research is conducted in each target language using local search tools and regional data sets, not translated keyword lists. This surfaces the actual phrases, question formats, and search intent patterns that buyers in each market use, often diverging significantly from direct translation.

Technical Hreflang Implementation

We map your full URL inventory, write hreflang sets that satisfy the bidirectional confirmation requirement, and deliver implementation files or direct CMS integration depending on your stack. Post-deployment validation confirms search engines are reading the attributes correctly.

Locale-Specific On-Page Optimisation

Title tags, meta descriptions, heading hierarchies, and internal anchor text are written or rewritten per locale against the native keyword set. This ensures each market page competes on the signals that matter in its target search engine, whether that is Google, Yandex, Baidu, or Naver.

International Link Acquisition

We identify in-market domains with editorial relevance in each target country and build a link acquisition plan that grows locale-specific authority. This directly supports the ranking signals that determine whether a subfolder or subdomain competes with established local-language sites.

Built on a Modern, Secure Stack

Next.jsVerceli18n routingGoogle Search ConsoleAhrefsScreaming Froghreflang TagsSanity CMS

Our Development Process

From discovery to launch. Quality at every step.

01

Technical and Hreflang Audit

1-2 weeks

We crawl your entire international URL set, map every existing hreflang tag against specification, identify canonicalisation conflicts, and produce a prioritised issue log with fix instructions. You receive a clear picture of what is currently working, what is broken, and what the ranking impact is per market.

02

Locale Keyword Research and Market Mapping

2-3 weeks

Each target market is researched independently in its native language. We build keyword sets by intent category, estimate realistic traffic opportunity per locale, and map terms to existing or planned pages. This becomes the reference document for all content and on-page decisions that follow.

03

Implementation and On-Page Optimisation

2-4 weeks

Hreflang fixes are deployed, on-page elements are updated per the locale keyword map, internal linking between market versions is structured to distribute crawl budget correctly, and structured data is localised. We provide implementation directly or via detailed developer briefs matched to your CMS.

04

Monitoring, Reporting, and Iteration

Ongoing

Post-launch we track ranking movement, indexation status, and organic traffic per locale using Search Console segmentation and rank tracking at the country level. Monthly reports identify which markets are responding, where further content investment is warranted, and what technical issues have emerged.

Social Animal

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Frequently Asked Questions

Hreflang is an HTML attribute that tells search engines which language and regional version of a page to serve to which audience. Without it, Google might show your French page to German users, or decide your UK and US English pages are duplicates and penalize both. Done right, it prevents cannibalization and makes sure the right content reaches the right people.
Subdirectories (example.com/fr/) consolidate domain authority and are the easiest to manage -- that's why they're our default recommendation. Subdomains (fr.example.com) give you more server flexibility but split link equity. ccTLDs (example.fr) send the strongest geo-targeting signal but mean separate SEO work for each domain. For most businesses, subdirectories make the most sense unless you've got dedicated regional operations that genuinely justify the extra overhead.
Direct translation misses how people actually search. German users compound words in ways that change search behavior entirely. Spanish speakers in Mexico use different terms than those in Spain. Japanese search patterns differ structurally from English ones. We work with native speakers and regional search data to find the terms your actual audience uses -- not what a dictionary would suggest.
Technical fixes like hreflang corrections and geo-targeting usually produce indexation improvements within 2-4 weeks. Ranking gains from locale-specific keyword work typically follow within 3-6 months, depending on market competitiveness. Sites with existing domain authority tend to gain traction faster than brand new domains.
Most translated sites don't need a full rebuild. We audit your existing hreflang tags, URL structure, metadata, and content localization quality, then fix what's broken. That usually means correcting malformed hreflang annotations, adding missing language variants to sitemaps, and optimizing translated metadata for local search intent. It's rarely as drastic as starting over.
We handle SEO strategy, technical implementation, and the content optimization framework. For translation itself, we partner with professional localization teams or work alongside your existing translators -- whichever you prefer. Either way, we provide keyword-optimized briefs, glossaries, and metadata templates so the output actually ranks, not just reads correctly.
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