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SEO & Performance
International SEOHreflang ImplementationLocale-Specific Research

多語言SEO服務

您的網站在英文中排名靠前 — 但Google在其他市場中將其過濾掉

40+
Languages Supported
Across client projects
3.2×
Avg. Traffic Lift
Within 6 months
0
Hreflang Errors
Post-implementation audit
95+
Lighthouse Score
Per locale version
What Multilingual SEO Actually Fixes — And What Translation Never Will

Google's crawler hits your French page and finds English hreflang tags pointing to a URL that 404s. Your buyer in Madrid searches a phrase native speakers actually use — but your keyword research came from a machine translator, so you ranked for nothing. Multilingual SEO is the technical and linguistic infrastructure that makes your site legible to search engines and humans across borders. It's hreflang validation that catches bidirectional errors before they hemorrhage traffic. It's keyword research with native speakers who know what high-intent queries look like in their market. It's Next.js i18n routing, locale-specific schema, and edge caching rules so your German pages load as fast in Berlin as your English ones do in Boston. Your business doesn't stop at one language — your rankings shouldn't either.

專案失敗的原因

Google indexes the wrong language version for your target regions Users land on pages they can't read, bounce immediately, and your international traffic flatlines.
Hreflang tags are missing, malformed, or contradictory Search engines can't figure out which version is canonical, and that confusion turns into duplicate content penalties across your whole domain.
Keyword research is machine-translated from English You end up chasing terms nobody actually types in that locale, while the high-intent queries native speakers use go completely unnoticed.
Your URL structure doesn't support international targeting Subdirectories, subdomains, and ccTLDs are mixed inconsistently — and that inconsistency confuses crawlers and users equally.
Content is translated but not localized for regional intent Pages rank but don't convert because the messaging, currency, regulations, and cultural references are all slightly off.
Geo-targeting isn't configured in Google Search Console Google guesses which country each page is meant for, and it's wrong more often than you'd think.

合規

Hreflang Architecture

We implement self-referencing and bidirectional hreflang annotations across every language variant. For complex multi-locale deployments, XML sitemaps include hreflang entries as a fallback so nothing slips through.

Locale-Specific Keyword Research

Native-speaker keyword research identifies how people actually search in each market — not what a translation tool suggests. We also map intent differences between regions that share the same language, because UK and Australian English users don't always want the same thing.

International URL Strategy

We design your URL structure — whether that's subdirectories, subdomains, or ccTLDs — based on your actual business model and target markets. Each approach gets properly configured geo-targeting in Search Console.

Technical Crawl Optimization

Language-specific XML sitemaps, canonical tags, and internal linking patterns keep crawl budget distributed efficiently across all locale versions. Nothing gets orphaned.

Content Localization Audit

We audit existing translations for SEO gaps: missing metadata, untranslated alt text, hardcoded strings, CTAs that made sense in English but fall flat in the target language. These are conversion killers that often get missed.

Cross-Border Performance Monitoring

Per-locale rank tracking, Search Console segmentation by country, and Core Web Vitals monitoring for each regional CDN edge keep everything measurable as you grow.

我們構建的內容

Eliminate hreflang conflicts that send the wrong language version to the wrong region

Automated hreflang validation across HTML, headers, and sitemaps catches errors before rankings drop

Replace machine-translated keywords with native research from speakers in each target market

Native keyword research per locale surfaces the high-intent queries machine tools miss entirely

Fix URL structures that confuse crawlers about which locale each page serves

Next.js i18n routing with locale detection and SEO-friendly URLs so structure matches intent

Stop ranking without converting because content isn't localized for regional intent

Regional SERP analysis shows who's winning, what formats work, and where the ranking gaps are

Correct missing geo-targeting configs that let Google guess your audience incorrectly

Localized schema markup per language variant for organization, product, FAQ, and breadcrumbs

Prevent duplicate content penalties caused by contradictory or malformed language signals

CDN edge optimization with locale-specific caching so pages load fast anywhere your buyers search

我們的流程

01

International SEO Audit

We crawl every language version, validate your existing hreflang tags, audit the URL structure, and identify indexation issues in Search Console for each target region. You get a clear picture of where things stand before we touch anything.
Week 1
02

Locale Strategy & Keyword Research

Native speakers conduct keyword research per target market. We map intent differences, identify content gaps, and nail down the URL architecture strategy before implementation starts.
Week 2-3
03

Technical Implementation

Hreflang tags, international sitemaps, canonical tags, Search Console geo-targeting, and i18n routing all get implemented and validated against Google's specs. No guesswork.
Week 4-5
04

Content Localization & On-Page SEO

Metadata, headings, alt text, schema markup, and internal links get optimized per locale. We also flag content that needs cultural adaptation beyond what a translator would normally catch.
Week 6-7
05

Monitoring & Iteration

Per-locale rank tracking, crawl monitoring, and Search Console segmentation go live. Monthly reports show visibility gains per market with clear next steps — not just data dumps.
Week 8+
Next.jsVerceli18n routingGoogle Search ConsoleAhrefsScreaming Froghreflang TagsSanity CMS

常見問題

什麼是hreflang，為什麼它對多語言SEO很重要？

Hreflang是一個HTML屬性，告訴搜尋引擎應將頁面的哪個語言和區域版本提供給哪個受眾。沒有它，Google可能會向德國用戶顯示您的法文頁面，或決定您的英國和美國英文頁面是重複的並懲罰兩者。正確設置後，它可以防止內容共蝕並確保正確的內容到達正確的人。

我應該為國際SEO使用子目錄、子域名還是國家代碼頂級域名？

子目錄（example.com/fr/）整合域名權限且最容易管理 — 這就是為什麼它們是我們的默認建議。子域名（fr.example.com）提供更多伺服器靈活性但分散鏈接權益。國家代碼頂級域名（example.fr）發送最強的地理定位信號但意味著每個域名的獨立SEO工作。對於大多數企業來說，除非您有真正需要額外開銷的專門區域運營，否則子目錄最有意義。

多語言關鍵詞研究與翻譯英文關鍵詞有什麼不同？

直接翻譯會錯過人們實際搜尋的方式。德國用戶以完全改變搜尋行為的方式複合詞語。西班牙語使用者在墨西哥使用的術語與西班牙的不同。日文搜尋模式在結構上不同於英文。我們與本地語言使用者和地區搜尋數據合作，找到您實際受眾使用的術語 — 而不是字典建議的。

從國際SEO看到成果需要多長時間？

像hreflang更正和地理定位這樣的技術修復通常在2–4週內產生索引改進。來自特定地區關鍵詞工作的排名提升通常在3–6個月內出現，具體取決於市場競爭。具有現有域名權限的網站往往比全新域名更快獲得關注。

您可以優化現有的翻譯網站還是我們需要重建？

大多數已翻譯的網站不需要完整重建。我們審計您現有的hreflang標籤、URL結構、元數據和內容本地化品質，然後修復損壞的部分。這通常意味著更正格式錯誤的hreflang註釋、將缺失的語言變體添加到網站地圖，以及優化翻譯元數據以適應本地搜尋意圖。很少需要從頭開始。

您是否處理實際的翻譯和內容創作？

我們處理SEO策略、技術實施和內容優化框架。對於翻譯本身，我們與專業本地化團隊合作或與您現有的翻譯人員配合 — 無論您偏好哪種。無論如何，我們提供關鍵詞優化的簡介、詞彙表和元數據範本，以便輸出實際排名，而不僅是讀起來正確。

Multilingual SEO from $8,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationHeadless CMS Development

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