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Your WordPress Site is Costing You New York Customers Every Hour

If you're a founder watching your site drag at 4.2 seconds while competitors load in under one, your migration window is closing.

We migrate NYC businesses from WordPress to modern, high-performance stacks -- zero downtime, full SEO preservation, faster everything.

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WordPress Migration

WordPress migration is the process of moving an existing site's content, structure, and SEO signals from WordPress to a modern stack such as Next.js paired with a headless CMS like Sanity or Contentful. The work includes content modeling, redirect mapping, and performance auditing so nothing is lost in transit. The result is a faster, more maintainable codebase that does not depend on plugin sprawl or shared hosting infrastructure.

What is holding your current website back?

Common gaps we find in nearly every audit.

Your WordPress site loads in 4-plus seconds on mobile, and Google's ranking signal measures every one of those milliseconds against faster competitors.
Risk: Every additional second of load time increases bounce rate. In a market like New York, where users expect near-instant response, slow load times translate directly to lost conversions and suppressed organic rankings.
Plugin updates break things in production, and your team has no clear owner for the resulting downtime or security patches.
Risk: Unpatched WordPress installations are the single most common entry point for site compromises. Each incident costs engineering hours, erodes user trust, and can trigger Google Safe Browsing warnings that remove you from search results entirely.
Your hosting bill scales unpredictably with traffic spikes, and the infrastructure was never designed for the volume you are now sending to it.
Risk: Shared and managed WordPress hosting tiers throttle performance under load precisely when traffic matters most, such as during a campaign or press mention. Overages arrive after the damage to user experience is already done.

How We Build This Right

Every safeguard, built in from Day 1.

Full Redirect Map Before Go-Live

Every URL from the existing WordPress site is audited and mapped to its destination before the new site is deployed. No redirect is assumed; each one is tested. This protects accumulated link equity and prevents 404 errors from landing in Google Search Console after launch.

Zero-Downtime Deployment Protocol

DNS cutover is staged using preview environments and traffic validation steps so the new site is confirmed healthy before the old one is retired. Rollback procedures are documented and tested prior to the migration window, not after.

Performance Baseline and Post-Launch Audit

Core Web Vitals scores are measured on the existing WordPress site before work begins and benchmarked again after launch. Clients receive a written report showing LCP, CLS, and INP deltas so the performance improvement is documented, not assumed.

What We Build

Purpose-built features for your industry.

Headless CMS Content Modeling

We map your existing WordPress post types, custom fields, and taxonomies to a structured content model in Sanity, Contentful, or a CMS matched to your editorial workflow. Editors retain a clean publishing interface while developers work against a typed API instead of the WordPress database.

Next.js Static and Server Rendering

Pages are rendered using the strategy that fits their content cadence — static generation for marketing pages, incremental regeneration for content-heavy sections, and server rendering where real-time data is required. The result is fast time-to-first-byte without sacrificing dynamic functionality.

SEO Signal Preservation

Meta titles, canonical tags, structured data, XML sitemaps, and robots directives are all carried forward and validated in the new stack. We cross-reference Google Search Console data from your existing site to confirm coverage of your highest-traffic URLs before launch.

CI/CD Pipeline and Preview Environments

The new codebase ships with a continuous deployment pipeline connected to your repository. Every pull request generates a preview URL so content editors and stakeholders can review changes before they reach production. Deployments take minutes, not maintenance windows.

Built on a Modern, Secure Stack

Next.jsSanityContentfulVercelSupabaseCloudflare

Our Development Process

From discovery to launch. Quality at every step.

01

Site Audit and Migration Scoping

1 week

We crawl your existing WordPress site to catalog every URL, post type, plugin dependency, and third-party integration. Search Console and Analytics data are reviewed to identify high-value pages that require extra redirect and SEO attention. You receive a written scope document before any code is written.

02

Content Modeling and CMS Setup

1-2 weeks

Your WordPress content structure is translated into a schema for the target headless CMS. We configure the CMS workspace, migrate content via API, and run validation checks to confirm field fidelity. Editors are introduced to the new interface before development is complete.

03

Next.js Build and QA

1-2 weeks

The front end is built against the headless CMS API with rendering strategies assigned per page type. Automated and manual QA covers visual accuracy, redirect correctness, Core Web Vitals scores, and form or integration functionality. A staging environment is shared with your team for sign-off.

04

DNS Cutover and Post-Launch Monitoring

1 week

The migration window is scheduled during low-traffic hours. DNS is updated with rollback steps ready. We monitor Search Console crawl errors, server logs, and performance metrics for two weeks post-launch and resolve any issues that surface without additional scoping.

Social Animal

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Frequently Asked Questions

Most migrations wrap up in 5-7 weeks. Simple brochure sites can finish in 3 weeks. Large WooCommerce stores or sites with 1,000+ pages and complex custom plugins typically take 8-10 weeks. We give you a firm timeline during discovery and stick to it.
No. We build a complete redirect map covering every URL on your current WordPress site, then verify meta tags, structured data, canonical URLs, and internal links page by page. After launch, we monitor Search Console daily for 30 days and fix any indexing issues immediately.
Most NYC clients move to Next.js with a headless CMS -- Sanity or Contentful -- deployed on Vercel. For e-commerce, we migrate WooCommerce stores to Shopify or Medusa. The right stack depends on your content workflow, team size, and performance needs.
Yes. We migrate product catalogs, customer accounts, order history, and subscription data to headless commerce platforms. Checkout flows, inventory management, and payment processing get rebuilt with modern APIs that are faster and more reliable than WooCommerce's PHP-based architecture.
WordPress migrations start at $8,000 for content-focused sites under 200 pages. WooCommerce migrations and sites with complex custom functionality typically run $14,000 to $25,000+. Every project gets a fixed-fee quote after our free discovery audit -- no hourly billing surprises.
Yes. We're based in New York and available for in-person kickoff meetings, workshops, and presentations. Most day-to-day work happens over Slack and scheduled video calls, but we're always happy to meet face-to-face when the project calls for it.
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