Now accepting Q2 projects — limited slots available. Get started →
Deutsch Espanol 繁體中文 Francais Portugues 日本語 中文 한국어 العربية Nederlands English
Auction & Marketplace
Simulcast BiddingPedigree IntegrationVeterinary Records

馬匹拍賣平台開發

您的拍賣軟體在線上與現場競價相碰時掉失出價

<200ms
Bid Latency
Real-time WebSocket
10K+
Concurrent Bidders
Load tested
99.99%
Uptime SLA
During live sales
$0
Missed Bids
Zero-loss architecture
What Breaks in a Horse Auction That Generic Software Can't Fix

Your auctioneer calls a bid from the ring. A phone bidder counters three seconds later. An online paddle fires simultaneously. The software freezes — or worse, records two different winning bids. An equine auction platform handles that collision with bid-priority rules, auctioneer override controls, and frame-synchronized video streams. It ties pedigree databases, veterinary radiographs, repository PDFs, and phone-clerk tablets into one system built for bloodstock velocity. Your consignors upload walking videos and set reserves in their own portal. Your buyers browse catalogs on mobile while standing at the barn. Your clerks close settlements the night of the sale instead of three weeks later. Generic auction tools weren't architected for the millisecond timing and regulatory burden of live horse sales — this is.

專案失敗的原因

Here's the problem most sales companies run into: legacy auction software falls apart the moment online and ringside bidding happen at the same time Bids get missed. Buyers get frustrated. And this is happening during your highest-value thoroughbred sales.
Pedigree data is scattered across spreadsheets and third-party databases Buyers can't evaluate bloodlines quickly, and that hesitation chips away at bid confidence and final sale prices.
Veterinary records and repository reports aren't available during the auction itself Buyers pass on lots they can't vet on the spot, and your clearance rates take the hit.
Phone bidding runs on manual coordination with no digital record Absentee buyers fall through the cracks, and you're leaving six-figure commissions on the table because of it.
There's no mobile-optimized experience for buyers at the barn or on the road International and remote bidders — a growing share of the market — go elsewhere.
Payment processing and buyer settlement happen manually after the sale closes Delayed settlements, accounting errors, cash flow headaches for consignors. Every time.

合規

Simulcast Bidding Engine

Synchronized real-time bidding across online, ringside, and phone channels. A WebSocket architecture keeps bid propagation under 200ms with zero-loss guarantees.

Pedigree Database Integration

Connect directly to Equineline, Jockey Club, or custom pedigree databases. Sire/dam lines, race records, and progeny stats display right on each lot page — no manual entry.

Veterinary Record Portal

Secure upload and display of radiographs, endoscopy videos, and clinical notes. Role-based access means only registered buyers can see sensitive health data.

Repository System

One place to store pre-sale veterinary exams, surgical histories, and scope reports. Buyers pull up repository items with a single click from the catalog.

Phone Bidding Management

Digital phone bid registration, agent assignment, and real-time bid relay through the admin console. Every phone bid gets logged and timestamped for audit compliance. No more shouting across the ring.

Settlement & Reporting

Automated buyer invoicing, consignor statements, and commission calculations. Real-time dashboards surface gross, average, median, and clearance rate by session.

我們構建的內容

Bid collisions between online, phone, and ringside paddles create disputed sales and damage buyer trust in your platform

Synchronized bid streams with auctioneer override and a single source of truth for hammer price across all channels

Pedigree lookups require toggling between your catalog, third-party databases, and PDF exports during the live sale

Embedded pedigree panels inside each catalog lot with direct Equibase and Jockey Club API pulls shown in real time

Veterinary records and X-rays live in separate portals that buyers can't access while a lot is in the ring

Veterinary documents and repository films displayed inline during bidding so buyers vet horses without leaving the stream

Phone clerks relay bids verbally with no digital audit trail tying the bid to the registered buyer account

Phone-bid interface that logs every increment with timestamp, clerk ID, and buyer verification before the lot closes

Mobile bidders struggle with desktop-only interfaces when they're evaluating yearlings from the sales grounds

Mobile-first catalog with video scrubbing, reserve indicators, and one-tap bidding optimized for barn WiFi and LTE

Manual settlement reconciliation delays consignor payouts and creates accounting disputes after every major sale

Automated settlement dashboards that reconcile buyer invoices, consignor payouts, and commission splits within 24 hours

我們的流程

01

Auction Workflow Mapping

We shadow your sale process first — ring operations, phone desks, back office. We document every data flow, and that becomes the system blueprint. No guessing at how your operation actually runs.
Week 1-2
02

Platform Architecture & Design

Database schema for pedigrees, lots, bids, and buyers. UI design for the catalog, bidding interface, admin console, and consignor portal.
Week 3-5
03

Core Build & Integrations

Simulcast engine, pedigree API connections, repository system, payment processing, and video streaming — built out and load tested to 10,000 concurrent users.
Week 6-12
04

Sale Simulation & Training

A full mock auction with your team running ringside, phone, and online channels simultaneously. We push every failure scenario until something breaks, because it's better to find it then.
Week 13-14
05

Go-Live & Sale Support

We stay on standby through your first live sale — real-time monitoring, instant hotfixes, and a post-sale performance review when it wraps.
Week 15+
Next.jsSupabaseVercelWebSocketStripe ConnectTwilioPostgreSQLRedis

常見問題

馬匹拍賣網站上的同步直播競價如何運作？

同步直播競價將線上、現場和電話競價合併為一個即時流。WebSocket 引擎在 200 毫秒以內將每個競價傳送至所有管道。拍賣官看到統一的競價板，顯示每個競價的來源，系統自動在所有管道強制執行競價增幅和底價。這是一個真理來源，而不是三個系統試圖相互通訊。

您能將 Equineline 等血統資料庫整合到拍賣平台中嗎？

可以。我們與 Equineline、美國賽馬委員會和其他育種登記處建立 API 整合，將公馬/母馬血統、賽紀、獎金收入和後代統計資料直接提取到每個拍品頁面。血統資料自動更新，因此您的目錄保持最新，無需任何人手工輸入。

獸醫紀錄和存儲庫報告如何安全處理？

獸醫紀錄進入加密存儲庫，具備基於角色的存取控制。只有註冊、驗證的買家才能查看 X 光片、內視鏡影片和臨床筆記，每個存取事件都會被記錄以供稽核。委託人和他們的獸醫通過具有細微權限設定的專用入口管理上傳。

平台中的電話競價管理看起來像什麼？

電話競價代理通過管理員控制台註冊，並被指派至特定拍品。在銷售期間，他們透過系統數位轉達競價，而不是在房間內通話。每個電話競價都帶有時間戳，與特定買家相關聯，並記錄在稽核軌跡中——無爭議，完全追蹤。

構建自訂馬匹拍賣平台需要多長時間？

具備同步直播競價、血統整合、存儲庫系統和支付處理的功能齊全平台通常需要 12-15 週，從啟動到首次現場銷售。具備較少整合的簡單限時拍賣構建可在 8-10 週內上線。無論哪種方式，我們在您上線前都會執行一次模擬銷售。沒有例外。

該平台能處理線上專用和現場拍賣嗎？

可以。該平台處理三種拍賣格式：具備同步直播線上競價的現場拍賣廳、線上專用限時拍賣和混合設定。您可以從同一個管理員儀表板執行所有這些操作，每個事件都有單獨的目錄、買家群和結算工作流程。

Equine Auction Platforms from $18,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentE-Commerce & Marketplace DevelopmentCore Web Vitals OptimizationCore Web Vitals & Jamstack Guide

Get Your Equine Auction Platform Assessment

We'll review your sale operations and deliver a quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →