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Auction & Marketplace
Simulcast BiddingPedigree IntegrationVeterinary Records

마필 경매 플랫폼 개발

온라인과 경매장이 만날 때 낙찰이 떨어지는 경매 소프트웨어

<200ms
Bid Latency
Real-time WebSocket
10K+
Concurrent Bidders
Load tested
99.99%
Uptime SLA
During live sales
$0
Missed Bids
Zero-loss architecture
What Breaks in a Horse Auction That Generic Software Can't Fix

Your auctioneer calls a bid from the ring. A phone bidder counters three seconds later. An online paddle fires simultaneously. The software freezes — or worse, records two different winning bids. An equine auction platform handles that collision with bid-priority rules, auctioneer override controls, and frame-synchronized video streams. It ties pedigree databases, veterinary radiographs, repository PDFs, and phone-clerk tablets into one system built for bloodstock velocity. Your consignors upload walking videos and set reserves in their own portal. Your buyers browse catalogs on mobile while standing at the barn. Your clerks close settlements the night of the sale instead of three weeks later. Generic auction tools weren't architected for the millisecond timing and regulatory burden of live horse sales — this is.

프로젝트가 실패하는 이유

Here's the problem most sales companies run into: legacy auction software falls apart the moment online and ringside bidding happen at the same time Bids get missed. Buyers get frustrated. And this is happening during your highest-value thoroughbred sales.
Pedigree data is scattered across spreadsheets and third-party databases Buyers can't evaluate bloodlines quickly, and that hesitation chips away at bid confidence and final sale prices.
Veterinary records and repository reports aren't available during the auction itself Buyers pass on lots they can't vet on the spot, and your clearance rates take the hit.
Phone bidding runs on manual coordination with no digital record Absentee buyers fall through the cracks, and you're leaving six-figure commissions on the table because of it.
There's no mobile-optimized experience for buyers at the barn or on the road International and remote bidders — a growing share of the market — go elsewhere.
Payment processing and buyer settlement happen manually after the sale closes Delayed settlements, accounting errors, cash flow headaches for consignors. Every time.

컴플라이언스

Simulcast Bidding Engine

Synchronized real-time bidding across online, ringside, and phone channels. A WebSocket architecture keeps bid propagation under 200ms with zero-loss guarantees.

Pedigree Database Integration

Connect directly to Equineline, Jockey Club, or custom pedigree databases. Sire/dam lines, race records, and progeny stats display right on each lot page — no manual entry.

Veterinary Record Portal

Secure upload and display of radiographs, endoscopy videos, and clinical notes. Role-based access means only registered buyers can see sensitive health data.

Repository System

One place to store pre-sale veterinary exams, surgical histories, and scope reports. Buyers pull up repository items with a single click from the catalog.

Phone Bidding Management

Digital phone bid registration, agent assignment, and real-time bid relay through the admin console. Every phone bid gets logged and timestamped for audit compliance. No more shouting across the ring.

Settlement & Reporting

Automated buyer invoicing, consignor statements, and commission calculations. Real-time dashboards surface gross, average, median, and clearance rate by session.

우리가 만드는 것

Bid collisions between online, phone, and ringside paddles create disputed sales and damage buyer trust in your platform

Synchronized bid streams with auctioneer override and a single source of truth for hammer price across all channels

Pedigree lookups require toggling between your catalog, third-party databases, and PDF exports during the live sale

Embedded pedigree panels inside each catalog lot with direct Equibase and Jockey Club API pulls shown in real time

Veterinary records and X-rays live in separate portals that buyers can't access while a lot is in the ring

Veterinary documents and repository films displayed inline during bidding so buyers vet horses without leaving the stream

Phone clerks relay bids verbally with no digital audit trail tying the bid to the registered buyer account

Phone-bid interface that logs every increment with timestamp, clerk ID, and buyer verification before the lot closes

Mobile bidders struggle with desktop-only interfaces when they're evaluating yearlings from the sales grounds

Mobile-first catalog with video scrubbing, reserve indicators, and one-tap bidding optimized for barn WiFi and LTE

Manual settlement reconciliation delays consignor payouts and creates accounting disputes after every major sale

Automated settlement dashboards that reconcile buyer invoices, consignor payouts, and commission splits within 24 hours

우리의 프로세스

01

Auction Workflow Mapping

We shadow your sale process first — ring operations, phone desks, back office. We document every data flow, and that becomes the system blueprint. No guessing at how your operation actually runs.
Week 1-2
02

Platform Architecture & Design

Database schema for pedigrees, lots, bids, and buyers. UI design for the catalog, bidding interface, admin console, and consignor portal.
Week 3-5
03

Core Build & Integrations

Simulcast engine, pedigree API connections, repository system, payment processing, and video streaming — built out and load tested to 10,000 concurrent users.
Week 6-12
04

Sale Simulation & Training

A full mock auction with your team running ringside, phone, and online channels simultaneously. We push every failure scenario until something breaks, because it's better to find it then.
Week 13-14
05

Go-Live & Sale Support

We stay on standby through your first live sale — real-time monitoring, instant hotfixes, and a post-sale performance review when it wraps.
Week 15+
Next.jsSupabaseVercelWebSocketStripe ConnectTwilioPostgreSQLRedis

자주 묻는 질문

말 경매 웹사이트에서 동시중계 입찰은 어떻게 작동하나요?

동시중계 입찰은 온라인, 경매장, 전화 입찰을 하나의 실시간 스트림으로 통합합니다. WebSocket 엔진은 모든 입찰을 200밀리초 이내에 모든 채널에 전달합니다. 경매사는 각 입찰이 어디서 비롯되었는지 보여주는 통합 입찰 보드를 보며, 시스템은 모든 채널에서 입찰 단위와 예약가를 자동으로 적용합니다. 이는 서로 통신하려고 하는 세 개의 별개 시스템이 아닌 하나의 신뢰할 수 있는 정보 출처입니다.

Equineline과 같은 혈통 데이터베이스를 경매 플랫폼에 통합할 수 있나요?

가능합니다. Equineline, The Jockey Club 및 기타 품종 등록 기관과 API를 통합하여 각 롯 페이지로 직접 부마/모마 라인, 경주 기록, 상금 통계 및 자손 통계를 가져옵니다. 혈통 데이터가 자동으로 업데이트되므로 누군가가 손으로 입력할 필요 없이 카탈로그가 최신 상태로 유지됩니다.

수의 기록 및 저장소 보고서는 어떻게 안전하게 처리되나요?

수의 기록은 역할 기반 액세스 제어가 있는 암호화된 저장소에 저장됩니다. 등록되고 검증된 구매자만 방사선 사진, 내시경 동영상 및 임상 기록을 볼 수 있으며, 모든 액세스 이벤트는 감사 목적으로 기록됩니다. 위탁자 및 담당 수의사는 세분화된 권한 설정이 있는 전용 포털을 통해 업로드를 관리합니다.

플랫폼에서 전화 입찰 관리는 어떻게 작동하나요?

전화 입찰 대리인은 관리자 콘솔을 통해 등록하고 특정 롯에 할당됩니다. 판매 중에 방을 가로질러 전화하는 대신 시스템을 통해 디지털로 입찰을 중개합니다. 모든 전화 입찰에는 타임스탬프가 지정되고 특정 구매자와 연결되며 감사 추적에 기록됩니다. 분쟁 없음, 완전한 책임성이 있습니다.

맞춤형 마필 경매 플랫폼을 구축하는 데 얼마나 걸리나요?

동시중계 입찰, 혈통 통합, 저장소 시스템 및 결제 처리가 포함된 완전한 기능의 플랫폼은 일반적으로 시작부터 첫 번째 실시간 경매까지 12~15주가 소요됩니다. 통합이 적은 더 간단한 시간 제한 경매 구축은 8~10주 내에 운영을 시작할 수 있습니다. 어느 쪽이든 운영을 시작하기 전에 모의 경매를 진행합니다. 예외는 없습니다.

플랫폼이 온라인 전용 경매와 라이브 경매장 경매를 모두 처리할 수 있나요?

가능합니다. 플랫폼은 세 가지 경매 형식을 처리합니다. 동시중계 온라인 입찰이 있는 라이브 경매장, 온라인 전용 시간 제한 경매, 하이브리드 설정입니다. 같은 관리자 대시보드에서 모두 운영하며, 각 이벤트에 대해 별도의 카탈로그, 구매자 풀 및 정산 워크플로우가 있습니다.

Equine Auction Platforms from $18,000
Fixed-fee. 30-day post-launch support included.
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Next.js DevelopmentE-Commerce & Marketplace DevelopmentCore Web Vitals OptimizationCore Web Vitals & Jamstack Guide

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