Fashion Brand Website Development

Custom headless fashion stores start at $8,000 for emerging DTC brands. Full-featured builds -- lookbooks, size recommendation engines, multi-currency, AR try-on -- run up to $20,000. Template-based Shopify builds are $3,000 to $6,000 if that's the right fit for where you are. Every project is fixed-fee, so there's no "scope creep" invoice showing up six weeks in.

Headless commerce means your storefront design and your commerce backend are completely separate systems. Your Next.js or Astro frontend loads in under a second because it's not waiting on a monolithic platform to render the page -- Medusa.js, Saleor, or Shopify is handling inventory, checkout, and payments quietly behind the scenes. Fashion brands go headless for three reasons: design freedom that actually means something, performance that doesn't tank on mobile, and zero transaction fees when you choose an open-source backend.

Honestly, it depends on where you are right now. Medusa.js gives you zero transaction fees, unlimited product variants for all your sizing and colorway combinations, and full code control -- nobody can change the rules on you. Shopify gives you a mature app ecosystem and Shop Pay checkout that customers already trust. So: Medusa.js for brands that want maximum control and are comfortable owning their stack, Shopify Hydrogen for brands already deep in the Shopify ecosystem who want a custom frontend without abandoning everything they've built.

We pull your Shopify products, collections, customers, and order history via the Admin API and migrate everything into Medusa.js or Saleor. Your custom Next.js frontend replaces the Shopify theme -- but if you want to keep Shopify as a backend option, Hydrogen makes that possible too. Pretty straightforward in concept, but the devil's in the variant mapping and historical order data. Typical migration runs 6 to 10 weeks.

Stripe for card payments. Afterpay or Klarna for Buy Now Pay Later -- and that 20-30% conversion lift in fashion is real, we've seen it across multiple stores. Shop Pay for Shopify stores, which processes checkout 70% faster than a standard form. Apple Pay and Google Pay for mobile so there's no card entry friction at all. BNPL is non-negotiable for fashion -- average order values above $100 just convert better when there's an installment option sitting right there at checkout.

A standard headless fashion store takes 8 to 12 weeks from kickoff to launch. Add AR try-on, a membership system, or a custom size recommendation engine and you're looking at 14 to 16 weeks. Not because we're slow -- because those features require real build time to do right.

Yes. We connect the Instagram Graph API to pull your feed directly onto the site, enable product tagging on your Instagram posts, and sync your full catalog for Instagram Shopping checkout. So someone who discovers a piece on your Instagram grid can tap through and buy without the experience falling apart. Your headless store and Instagram end up functioning as one unified shopping channel.

For DTC brands that want full control and zero platform fees, Medusa.js with a Next.js frontend on Vercel is the move. Already on Shopify with an established app setup? Hydrogen gets you a fully custom frontend without abandoning Shopify's reliability. And for international brands selling across multiple regions -- think US, EU, and UK simultaneously -- Saleor's GraphQL API and native multi-currency support make it the right call.