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Fashion & Apparel

Headless CommerceZero Transaction FeesMedusa.js & Saleor

Tu tienda de moda convierte al 0,8 % porque es igual a todas las demás

Si eres un fundador de moda viendo cómo el abandono de carrito supera el 78 %, no necesitas otro tema de Shopify — necesitas una tienda que se sienta como tu lookbook.

Transaction Fees

With open-source backends

5,000+

Sites Built

12+ years experience

95+

Lighthouse Score

Sub-second page loads

30%+

BNPL Conversion Lift

With Afterpay/Klarna

What Headless Architecture Fixes for Fashion Brands — And What Template Themes Can't Touch

Your buyer lands on a product page from Instagram. The hero image loads in 0.4 seconds — not 3.2 — because your Next.js frontend pulls from a CDN, not a bloated Shopify server rendering every widget at once. That's headless: your storefront separates from the commerce backend (Medusa.js, Saleor, Shopify Hydrogen), so your editorial spreads load like Vogue, not a dropshipping template. Your lookbooks get full design freedom — actual kerning control, not twelve preset fonts. And if you run Medusa.js or Saleor, you pay zero transaction fees: on $500K revenue, that's $10,000 annual savings, enough to fund your next campaign shoot in Paris. Template themes were fine in 2019. But your customers can smell cookie-cutter stores by the second scroll, and 53% bounce before checkout ever loads. Headless stops that bleed.

Dónde fallan los proyectos

Your Shopify theme looks identical to thousands of other fashion stores out there -- and I mean that literally Customers can't distinguish your brand from the next competitor selling similar pieces at a similar price point. So what happens? You end up competing on price alone, running constant discounts, and killing your margins just to stay visible. That's not a brand strategy. That's a race to the bottom.

You're paying 2% Shopify transaction fees on top of whatever Stripe or your payment processor already charges Do the math. On $500K in annual revenue, that's $10,000 a year -- gone. Not reinvested in product development, not spent on campaigns, not going toward that next collection shoot in Milan. Just handed over to a platform that already charges you a monthly subscription fee.

If your mobile site is taking 3+ seconds to load with unoptimized product imagery, you're bleeding revenue daily 75% of fashion traffic is mobile -- people scrolling Instagram at 11pm, tapping through to your store, then leaving before the page even finishes loading. Slow loads mean abandoned carts. Full stop. And honestly, Google's penalizing you in search rankings at the same time.

Look, a basic blog post isn't a lookbook It's not editorial content. It's not the kind of brand storytelling that makes someone pay $180 for a linen shirt instead of grabbing something similar for $40 on ASOS. Without real editorial capability -- full-bleed spreads, styled shoot integration, shoppable collection narratives -- you're leaving the most powerful conversion tool in fashion completely unused.

A static size chart isn't solving your returns problem Fashion return rates sit at 20-30%, and sizing uncertainty is driving most of it. Someone in Chicago orders a size 8, it doesn't fit the way they expected, and now you're paying reverse logistics on a $200 dress. AI-powered size recommendations -- where customers enter their measurements once and get personalized guidance -- actually move that needle.

Here's the thing about Buy Now Pay Later: for any piece above $100, not offering Afterpay or Klarna is just leaving money on the table We're talking a 20-30% conversion lift in fashion. Someone who won't spend $180 upfront will absolutely spend four payments of $45. But if the option isn't there at checkout, they don't wait around -- they just leave.

Cumplimiento

Headless Commerce Architecture

The technical foundation is a Medusa.js, Saleor, or Shopify Hydrogen backend paired with a Next.js or Astro frontend deployed on Vercel. Zero transaction fees when you go open-source. And sub-second page loads -- not "pretty fast," actually under a second -- because the frontend is fully decoupled and served from the edge.

Lookbook & Editorial Layouts

Your collection pages don't have to look like a spreadsheet of product thumbnails. We're talking magazine-style presentations with full-bleed imagery, parallax scrolling, video backgrounds, and shoppable product tags embedded throughout -- so browsing feels like reading Vogue, not searching a database.

AI Size Recommendation Engine

Customers enter their measurements once -- chest, waist, hips, height, whatever's relevant to your catalog -- and from that point on they get personalized size recommendations across every product you carry. In practice, this cuts return rates by up to 40%. That's not a small number when you're processing returns on $150+ pieces.

Multi-Currency & Geo-Detection

Someone browsing from London sees GBP. A customer in Berlin sees EUR. US shoppers see USD. Medusa.js and Saleor both handle multi-region pricing natively, so this isn't a workaround or a plugin that breaks every update -- it's built into the architecture from day one.

Instagram & Social Commerce

Your Instagram Shopping feed lives on your site, products are tagged in your posts, Pinterest Rich Pins are pulling your catalog automatically, and the TikTok pixel is tracking conversions from every paid social campaign. So when someone discovers you through a TikTok ad at midnight, the path from tap to checkout is actually measurable.

BNPL & Accelerated Checkout

Afterpay, Klarna, or Affirm for Buy Now Pay Later. Shop Pay for Shopify stores -- it's genuinely 70% faster checkout, which matters. And Apple Pay plus Google Pay for mobile so customers aren't hunting for their card number at 11pm. The real kicker is BNPL: for fashion AOVs above $100, installment options convert significantly better. It's not optional anymore.

Qué construimos

Paying 2% Shopify transaction fees on top of Stripe — $10K gone yearly on $500K revenue

Algolia-powered filtering by size, color, fabric, occasion — results in 0.3 seconds, zero reloads

Running identical templates to 4,000 other DTC brands competing on discount codes alone

Multi-angle galleries with model measurements, fabric composition, customer fit notes, and UGC photos

Loading product pages in 3.2 seconds on mobile while 68% of your traffic bounces

Drop timers with real-time stock counters, Klaviyo SMS triggers, password-protected VIP early access

Treating lookbooks like blog posts instead of shoppable editorial that converts at 4× baseline

Yotpo review layers with customer photo carousels showing real bodies in your pieces

Losing 22% of orders to sizing uncertainty because static charts don't predict fit

Wishlists that fire Klaviyo emails when saved items drop in price or hit low stock

Leaving 28% conversion lift on the table by not offering Afterpay for items over $120

Tiered VIP memberships — early access, exclusive pricing, loyalty points for your top 10% spenders

Nuestro proceso

Fashion Discovery & Stack Selection

We start by auditing your current store, catalog structure, and where you're actually trying to take the brand. Then we pick the right headless stack -- Medusa.js, Saleor, or Shopify Hydrogen -- based on your transaction volume, team's technical comfort, and whether you need multi-region pricing out of the gate.

Week 1-2

Design & Lookbook Planning

Custom design comes next -- editorial layouts, your actual brand typography (not whatever the theme shipped with), and mobile-first product browsing built from scratch. We map out the lookbook structure and figure out how your collections should be organized before a single line of code gets written.

Week 3-4

Build & Integration

This is where it all gets built: headless frontend connected to the commerce backend, Algolia search wired up, Klaviyo email flows configured, payment and BNPL setup handled, and the image optimization pipeline dialed in so those high-res campaign photos don't kill your load times.

Week 5-9

Product Migration & QA

Products, collections, and customer data get imported -- carefully. Size guides go in, filtering gets configured, and the checkout flow gets tested end to end. Then we do mobile testing across real devices, not just Chrome DevTools simulations. An iPhone 12 in low signal conditions tells you things a desktop browser never will.

Week 10-11

Launch + 30 Days Support

Launch day comes with monitoring in place, abandoned cart flows activated, and a plan for post-launch conversion optimization. Going live isn't the finish line -- it's when the real data starts coming in.

Week 12

Next.jsAstroMedusa.jsSaleorVercelStripeAlgoliaKlaviyo

Preguntas frecuentes

¿Cuánto cuesta desarrollar una tienda ecommerce de moda?

Las tiendas de moda headless personalizadas parten de $8.000 para marcas DTC emergentes. Los builds completos — lookbooks, motores de recomendación de tallas, multi-divisa, AR try-on — pueden llegar hasta $20.000. Los builds basados en plantillas de Shopify están entre $3.000 y $6.000 si eso encaja con el momento en el que estás. Todos los proyectos son de precio fijo, así que no aparece ninguna factura por "alcance ampliado" seis semanas después.

¿Qué es el comercio headless y por qué lo usan las marcas de moda?

El comercio headless significa que el diseño de tu tienda y el backend de comercio son sistemas completamente separados. Tu frontend en Next.js o Astro carga en menos de un segundo porque no espera a que una plataforma monolítica renderice la página — Medusa.js, Saleor o Shopify gestionan el inventario, el checkout y los pagos en silencio entre bastidores. Las marcas de moda adoptan el modelo headless por tres razones: libertad de diseño que realmente significa algo, rendimiento que no se degrada en móvil y cero comisiones por transacción cuando eliges un backend open-source.

Medusa.js vs Shopify para marcas de moda: ¿cuál es mejor?

Depende honestamente de dónde estés ahora mismo. Medusa.js te da cero comisiones por transacción, variantes de producto ilimitadas para todas tus combinaciones de tallas y colorways, y control total del código — nadie puede cambiar las reglas del juego. Shopify te da un ecosistema de apps maduro y el checkout de Shop Pay en el que los clientes ya confían. En resumen: Medusa.js para marcas que quieren el máximo control y se sienten cómodas siendo dueñas de su stack; Shopify Hydrogen para marcas ya integradas en el ecosistema Shopify que quieren un frontend personalizado sin abandonar todo lo que han construido.

¿Cómo migro mi tienda de moda de Shopify a headless?

Extraemos tus productos, colecciones, clientes e historial de pedidos de Shopify mediante la Admin API y migramos todo a Medusa.js o Saleor. Tu frontend personalizado en Next.js reemplaza el tema de Shopify — aunque si quieres mantener Shopify como opción de backend, Hydrogen también lo hace posible. El concepto es sencillo, pero el detalle está en el mapeo de variantes y los datos históricos de pedidos. Una migración típica tarda entre 6 y 10 semanas.

¿Qué opciones de pago debería ofrecer una tienda de moda?

Stripe para pagos con tarjeta. Afterpay o Klarna para Buy Now Pay Later — el incremento de conversión del 20-30 % en moda es real, lo hemos visto en múltiples tiendas. Shop Pay para tiendas en Shopify, que procesa el checkout un 70 % más rápido que un formulario estándar. Apple Pay y Google Pay para móvil, sin fricciones de introducción de datos de tarjeta. BNPL es innegociable en moda — los pedidos con valor medio superior a $100 simplemente convierten mejor cuando hay una opción de pago a plazos justo en el checkout.

¿Cuánto tiempo lleva construir una tienda ecommerce de moda?

Una tienda de moda headless estándar tarda entre 8 y 12 semanas desde el inicio hasta el lanzamiento. Si añades AR try-on, un sistema de membresías o un motor de recomendación de tallas personalizado, el plazo sube a 14-16 semanas. No porque seamos lentos — sino porque esas funcionalidades requieren tiempo de construcción real para hacerse bien.

¿Puedo integrar Instagram Shopping con una tienda de moda headless?

Sí. Conectamos la Instagram Graph API para traer tu feed directamente a la tienda, habilitamos el etiquetado de productos en tus publicaciones de Instagram y sincronizamos tu catálogo completo para el checkout de Instagram Shopping. Así, alguien que descubre una pieza en tu grid de Instagram puede hacer tap y comprar sin que la experiencia se rompa. Tu tienda headless e Instagram acaban funcionando como un único canal de venta unificado.

¿Cuál es la mejor plataforma para una marca de ropa DTC?

Para marcas DTC que quieren control total y cero fees de plataforma, Medusa.js con un frontend en Next.js sobre Vercel es la opción. ¿Ya estás en Shopify con un setup de apps consolidado? Hydrogen te da un frontend completamente personalizado sin abandonar la fiabilidad de Shopify. Y para marcas internacionales que venden en varias regiones simultáneamente — piensa en EE. UU., la UE y el Reino Unido a la vez — la GraphQL API de Saleor y su soporte nativo de multi-divisa lo convierten en la elección correcta.

Fashion Stores from $8,000

Fixed-fee. Headless architecture included. 30-day post-launch support.

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