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Healthcare

HIPAA CompliantPatient AcquisitionHome Health

Agence Marketing pour Soins à Domicile

Acquisition de Patients Conforme HIPAA à l'Échelle

100%

HIPAA Compliant

Every build, every form

3.2×

Avg. Lead Increase

First 90 days

95+

Lighthouse Score

Performance target

<1s

Load Time

Core Web Vitals pass

What Is Home Health Care Marketing?

Home health care marketing is everything your agency needs to attract patients and referral partners while delivering medical and non-medical care in people's homes. That's HIPAA-compliant web properties, local SEO, physician referral portals, and landing pages built to convert — all without running into healthcare privacy requirements that can sink you if you're not careful.

Où les projets échouent

Your website is probably collecting patient information through contact forms that aren't compliant HIPAA violations can cost up to $1.9M per incident, and that's before you factor in the damage to your referral relationships.

Physicians and case managers still rely on fax and phone because there's no secure digital option to send you referrals So they don't. They send them to competitors who've built a proper portal — and you never even know what you lost.

Your site isn't ranking for local home health searches Right now, someone in your service area is typing "home health care near me" into Google, and your competitors are the ones showing up.

Most marketing agencies have no idea how healthcare compliance works They'll throw tracking pixels, analytics tools, and contact forms onto your site — tools that expose PHI and create real legal liability. They're not trying to hurt you. They just don't know any better.

There's also no way to connect your marketing spend to actual patient admissions You're guessing which campaigns work and which ones don't. That's not a strategy, that's a budget leak.

And if your site loads slowly or breaks on mobile? That's a real problem Sixty-five percent of caregiver and family searches happen on phones. A slow site doesn't just frustrate people — it costs you patients.

Conformité

HIPAA-Compliant Forms

Every intake and referral form encrypts data in transit and at rest. Submissions route through BAA-covered infrastructure — not through third-party email servers that could expose you.

Secure Referral Portal

Physicians and case managers get a branded portal to submit referrals digitally. Role-based access controls mean only the right staff ever sees patient data.

Privacy-First Analytics

You'll get conversion tracking and user behavior data without any of it touching PHI. We configure cookieless, HIPAA-safe analytics that still tell you what's actually working.

Local SEO Architecture

Schema markup, service-area pages, and Google Business Profile optimization — all tuned for home health search terms and built into the site structure from day one, not bolted on later.

Conversion-Optimized Landing Pages

Each service line — skilled nursing, physical therapy, personal care — gets its own dedicated page, designed to capture leads at the moment someone's ready to make a decision.

BAA-Covered Infrastructure

Hosting, databases, email delivery, and file storage all run under signed Business Associate Agreements. You get full compliance documentation at launch.

Ce que nous construisons

Multi-Location Service Pages

Auto-generated, SEO-optimized pages for every county and zip code you serve.

Physician Referral Tracking

Every patient admission traced back to the referring physician, campaign, or channel that drove it.

Caregiver Recruitment Pages

Separate hiring funnels that rank for "home health aide jobs near me" so your staffing pipeline doesn't dry up.

Insurance & Payer Guides

Content covering Medicare, Medicaid, and private pay options — written to rank and written to convert.

Review & Reputation Management

Automated review request flows that grow your Google rating without touching patient privacy.

Real-Time Lead Dashboard

One dashboard. Every form submission, phone call, and referral — with full source attribution.

Notre processus

Compliance & Discovery Audit

We start by auditing your current site for HIPAA violations, mapping your service areas, identifying your referral sources, and benchmarking your competitors across your markets.

Week 1

Strategy & Information Architecture

Then we define service-area pages, referral portal requirements, form flows, and analytics configuration. You review wireframes and the compliance framework before we write a single line of code.

Week 2

Design & Development

We build in Next.js with HIPAA-compliant form handling, a secure referral portal, and local SEO baked into every template.

Weeks 3–5

Content & SEO Launch

Service pages, payer guides, and schema markup go live. We submit sitemaps, configure your Google Business Profiles, and launch the referral portal.

Week 6

Optimization & Reporting

Then thirty days of post-launch monitoring, A/B testing on key conversion points, and a detailed performance report with lead attribution data.

Weeks 7–10

Next.jsSupabaseVercelPostHogResendTailwind CSS

Questions fréquentes

Qu'est-ce qui rend un site web de soins à domicile conforme HIPAA ?

La conformité HIPAA signifie chiffrer les données des patients en transit et au repos, fonctionner sur un hébergement et des services de messagerie couverts par BAA, verrouiller les contrôles d'accès sur les portails de référence et éloigner les outils d'analyse des informations de santé protégées. Chaque formulaire, base de données et intégration tierce nécessite un accord d'associé commercial signé avant de toucher votre site. Aucune exception.

Combien de temps faut-il pour construire un site marketing de soins à domicile conforme HIPAA ?

La plupart des projets se lancent en six semaines. Un site brochure simple avec des formulaires conformes peut être livré en quatre. Ajoutez un portail de référence, des pages multi-localisation et un entonnoir de recrutement de soignants et vous vous situez entre six et huit semaines. Nous vous donnons un calendrier fixe lors de la découverte — pas de cibles mouvantes.

Pouvez-vous nous aider à nous classer pour les recherches « soins à domicile près de moi » ?

Oui, nous gérons le SEO local pour chaque marché que vous servez. Cela signifie des pages de zone de service pour chaque comté et ville, configuration du profil Google Business pour chaque localisation, balisage de schéma sanitaire et contenu qui correspond à ce que les patients et les membres de la famille recherchent réellement quand ils ont besoin de soins à domicile.

Vous intégrez-vous avec les systèmes EMR de soins à domicile ?

Nous pouvons connecter votre portail de référence aux plates-formes EMR de soins à domicile comme Axxess, WellSky et MatrixCare via API ou webhook sécurisé. Cela élimine la double saisie et place les références directement dans votre flux clinique.

Google Analytics est-il conforme HIPAA pour les sites web de santé ?

Google Analytics standard n'est pas conforme HIPAA. Google ne signera pas de BAA pour lui, et il peut capturer des adresses IP et des paramètres d'URL contenant des PHI. Nous utilisons des outils respectueux de la vie privée — PostHog auto-hébergé ou des alternatives sans cookie — qui vous donnent les données de conversion dont vous avez besoin sans risque de conformité.

Quelle est la différence entre engager une agence marketing générale et un développeur spécialisé en santé ?

Les agences générales déploient régulièrement des outils qui violent HIPAA. Les formulaires de contact standard, les pixels Meta qui extraient les conditions de santé des URL de page, les services de messagerie sans BAA — c'est courant et c'est une véritable exposition. Nous intégrons la conformité dans l'architecture dès le départ, de sorte que vous ne payez pas pour la correction ultérieurement ou ne faites face à une enquête réglementaire.

Home Health Marketing Sites from $8,000

Fixed-fee. HIPAA compliance included. 30-day post-launch support.

See all packages →

Next.js Development Core Web Vitals Optimization Core Web Vitals Complete Guide 2026

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