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HIPAA CompliantPatient AcquisitionHome Health

Your Home Health Census is Down. Your Referrals Aren't Calling Back.

If you're a home health owner watching Medicare margins compress while your intake line stays quiet, you've hit the acquisition wall.

We build high-performance marketing systems for home health agencies -- HIPAA-compliant by default, engineered to convert referrals and direct patients.

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100%
HIPAA Compliant
Every build, every form
3.2×
Avg. Lead Increase
First 90 days
95+
Lighthouse Score
Performance target
<1s
Load Time
Core Web Vitals pass
What Is Home Health Care Marketing?

Home health care marketing is everything your agency needs to attract patients and referral partners while delivering medical and non-medical care in people's homes. That's HIPAA-compliant web properties, local SEO, physician referral portals, and landing pages built to convert -- all without running into healthcare privacy requirements that can sink you if you're not careful.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

Your website is probably collecting patient information through contact forms that aren't compliant
Risk: HIPAA violations can cost up to $1.9M per incident, and that's before you factor in the damage to your referral relationships.
Physicians and case managers still rely on fax and phone because there's no secure digital option to send you referrals
Risk: So they don't. They send them to competitors who've built a proper portal -- and you never even know what you lost.
Your site isn't ranking for local home health searches
Risk: Right now, someone in your service area is typing "home health care near me" into Google, and your competitors are the ones showing up.
Most marketing agencies have no idea how healthcare compliance works
Risk: They'll throw tracking pixels, analytics tools, and contact forms onto your site -- tools that expose PHI and create real legal liability. They're not trying to hurt you. They just don't know any better.
There's also no way to connect your marketing spend to actual patient admissions
Risk: You're guessing which campaigns work and which ones don't. That's not a strategy, that's a budget leak.
And if your site loads slowly or breaks on mobile? That's a real problem
Risk: Sixty-five percent of caregiver and family searches happen on phones. A slow site doesn't just frustrate people -- it costs you patients.

What Your Website Could Look Like

Custom-designed for your industry. No templates. No stock photos.

AI-generated motion preview

How We Build This Right

Every safeguard, built in from Day 1.

HIPAA-Compliant Forms

Every intake and referral form encrypts data in transit and at rest. Submissions route through BAA-covered infrastructure -- not through third-party email servers that could expose you.

Secure Referral Portal

Physicians and case managers get a branded portal to submit referrals digitally. Role-based access controls mean only the right staff ever sees patient data.

Privacy-First Analytics

You'll get conversion tracking and user behavior data without any of it touching PHI. We configure cookieless, HIPAA-safe analytics that still tell you what's actually working.

Local SEO Architecture

Schema markup, service-area pages, and Google Business Profile optimization -- all tuned for home health search terms and built into the site structure from day one, not bolted on later.

Conversion-Optimized Landing Pages

Each service line -- skilled nursing, physical therapy, personal care -- gets its own dedicated page, designed to capture leads at the moment someone's ready to make a decision.

BAA-Covered Infrastructure

Hosting, databases, email delivery, and file storage all run under signed Business Associate Agreements. You get full compliance documentation at launch.

What We Build

Purpose-built features for your industry.

Multi-Location Service Pages

Auto-generated, SEO-optimized pages for every county and zip code you serve.

Physician Referral Tracking

Every patient admission traced back to the referring physician, campaign, or channel that drove it.

Caregiver Recruitment Pages

Separate hiring funnels that rank for "home health aide jobs near me" so your staffing pipeline doesn't dry up.

Insurance & Payer Guides

Content covering Medicare, Medicaid, and private pay options -- written to rank and written to convert.

Review & Reputation Management

Automated review request flows that grow your Google rating without touching patient privacy.

Real-Time Lead Dashboard

One dashboard. Every form submission, phone call, and referral -- with full source attribution.

Built on a Modern, Secure Stack

Next.jsSupabaseVercelPostHogResendTailwind CSS

Our Development Process

From discovery to launch. Quality at every step.

01

Compliance & Discovery Audit

Week 1

We start by auditing your current site for HIPAA violations, mapping your service areas, identifying your referral sources, and benchmarking your competitors across your markets.

02

Strategy & Information Architecture

Week 2

Then we define service-area pages, referral portal requirements, form flows, and analytics configuration. You review wireframes and the compliance framework before we write a single line of code.

03

Design & Development

Weeks 3–5

We build in Next.js with HIPAA-compliant form handling, a secure referral portal, and local SEO baked into every template.

04

Content & SEO Launch

Week 6

Service pages, payer guides, and schema markup go live. We submit sitemaps, configure your Google Business Profiles, and launch the referral portal.

05

Optimization & Reporting

Weeks 7–10

Then thirty days of post-launch monitoring, A/B testing on key conversion points, and a detailed performance report with lead attribution data.

Social Animal

Ready to discuss your your home health census is down. your referrals aren't calling back. project?

Get a free quote

Home Health Marketing Sites from $8,000

Fixed-fee. HIPAA compliance included. 30-day post-launch support. See all packages →

Get Your Quote
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Frequently Asked Questions

HIPAA compliance means encrypting patient data in transit and at rest, running on BAA-covered hosting and email services, locking down access controls on referral portals, and keeping analytics tools well away from protected health information. Every form, database, and third-party integration needs a signed Business Associate Agreement before it touches your site. No exceptions.
Most projects launch in six weeks. A straightforward brochure site with compliant forms can ship in four. Add a referral portal, multi-location pages, and a caregiver recruitment funnel and you're looking at six to eight weeks. We give you a fixed timeline during discovery — no moving goalposts.
Yes, we handle local SEO for every market you serve. That means service-area pages for every county and city, Google Business Profile configuration for each location, healthcare schema markup, and content that matches what patients and family members are actually searching for when they need in-home care.
We can connect your referral portal to home health EMR platforms like Axxess, WellSky, and MatrixCare via API or secure webhook. That eliminates double-entry and gets referrals directly into your clinical workflow.
Standard Google Analytics isn't HIPAA compliant. Google won't sign a BAA for it, and it can capture IP addresses and URL parameters that contain PHI. We use privacy-first tools — self-hosted PostHog or cookieless alternatives — that give you the conversion data you need without the compliance risk.
General agencies regularly deploy tools that violate HIPAA. Standard contact forms, Meta pixels that pull health conditions from page URLs, email services without BAAs — it's common, and it's a real exposure. We build compliance into the architecture from the start, so you're not paying for remediation later or staring down a regulatory investigation.
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