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Fashion & Apparel
GSAP AnimationsClienteling PortalDigital Showroom

Luxury Fashion Website Development

Your Fashion House Loses High-Intent Buyers to Static Pages

60fps
Animation Standard
GSAP + Lenis smooth scroll
5,000+
Sites Built
12+ years experience
30+
Languages Supported
For global luxury brands
95+
Lighthouse Score
Despite rich animations
What Luxury Fashion Websites Actually Deliver — And Why Most Fail

Your buyer arrives from a runway recap — finger hovering over the add-to-cart — then hits a static grid that looks like every DTC brand on Shopify. They bounce. Luxury fashion website development rebuilds your site as an immersive editorial experience: GSAP scroll sequences that reveal campaign imagery, Three.js product viewers that let your buyer rotate a bag in 3D, clienteling portals where stylists curate private lookbooks per VIP. Your team publishes collection narratives, backstage videos, and designer interviews via Sanity CMS without a developer. Appointment booking routes trunk show RSVPs to your London, Dubai, and Tokyo boutiques. Price-on-request flows capture ultra-high-net-worth leads before they see a number. When your site feels as exclusive as your atelier, your conversion rate stops bleeding to competitors with better digital craft.

프로젝트가 실패하는 이유

Your website feels like a standard ecommerce template, not a luxury experience Premium customers expect an online experience that matches the craftsmanship of your garments
No cinematic transitions, custom interactions, or scroll-triggered animations Competitors with immersive GSAP and Three.js experiences make your static pages feel dated
No clienteling portal for VIP customers or stylist-assisted shopping Your highest-value clients get the same generic experience as first-time visitors
Wholesale buyers still ordering via PDF line sheets and email threads Losing orders to competitors who offer digital showrooms with self-service B2B portals
Single-language site for a brand selling in Paris, London, Tokyo, and Dubai International customers abandon sites that do not speak their language or display local pricing
No seasonal collection microsites or runway video integration Missing the editorial storytelling that luxury buyers expect from a fashion house

컴플라이언스

Immersive GSAP Animations

Scroll-triggered reveals, cinematic page transitions, custom cursors, and parallax effects at 60fps. Lenis for butter-smooth scrolling. Every interaction feels handcrafted.

Clienteling & VIP Portal

Private section for valued clients with exclusive pieces, personalized stylist recommendations, appointment booking, and early collection access before public launch.

Digital Wholesale Showroom

Separate B2B portal with login for wholesale buyers. Line sheets, collection lookbooks, order forms, and shipment tracking alongside your retail storefront.

Collection Microsites

Dedicated sub-experiences per season (SS26, AW26) with runway video, backstage content, editorial photography, and shoppable product integration.

3D Product Experiences

Three.js and WebGL for interactive product viewers. Rotate a handbag, zoom on fabric texture, explore construction details in immersive 3D.

Multi-Language & Multi-Currency

Our i18n engine supports 30-plus languages with localized content via Sanity CMS. Multi-region pricing, currency detection, and localized checkout experiences.

우리가 만드는 것

Eliminate template aesthetics that make your $4,000 coat look like fast fashion

Full-screen campaign videos and runway footage streamed via Cloudinary CDN across every collection page

Replace static product grids with cinematic scroll transitions and parallax hero videos

Sanity or Contentful CMS your marketing team controls for lookbooks, designer stories, and seasonal narratives

Stop losing VIP clients who expect stylist portals and private shopping experiences

Private appointment booking per boutique — stylist profiles, trunk shows, made-to-measure consultations

Fix the PDF line sheet chaos that costs you wholesale orders to B2B portals

Price-on-request flows for archive pieces and haute couture that route inquiries to your sales director

Remove the single-language barrier filtering out Paris, Tokyo, and Dubai buyers

Store locator with luxury interior photography, staff bios, and exclusive in-store collection filters

Close the gap between your runway storytelling and your flat product pages

Depict.ai personalization engine that curates homepages per returning visitor's style profile

우리의 프로세스

01

Creative Discovery & Brand Immersion

We study your brand DNA, visual language, and competitive positioning. Define the digital experience standard your maison demands.
Week 1-2
02

Experience Design & Animation Planning

Bespoke design with GSAP animation storyboards, interaction maps, and responsive breakpoints. Desktop, tablet, and mobile treatments.
Week 3-5
03

Build & Integration

Next.js frontend with GSAP animations, Three.js product viewers, Commercetools or Medusa.js backend, CMS setup, and payment integration.
Week 6-11
04

Content & QA

Collection photography upload, editorial content migration, animation performance tuning, cross-browser testing, and accessibility review.
Week 12-13
05

Launch + 60 Days Support

Go live with monitoring, performance optimization, and extended 60-day support for luxury brand launches.
Week 14
Next.jsCommercetoolsMedusa.jsVercelGSAPThree.jsSanityStripe

자주 묻는 질문

How much does a luxury fashion website cost?

Luxury fashion websites start at $15,000 for premium brand sites and range up to $40,000 or more for full experiences with GSAP animations, digital showrooms, clienteling portals, and seasonal collection microsites. Every project is bespoke and fixed-fee.

What makes a luxury ecommerce experience different from standard?

Luxury sites demand cinematic transitions, custom cursors, scroll-triggered GSAP animations, editorial photography presentation, and interactions that feel handcrafted. Performance must be flawless. The experience itself communicates exclusivity — every micro-interaction matters.

What platform do luxury fashion brands use?

Enterprise brands use Commercetools for its composable microservices architecture. Growing luxury brands use Medusa.js for full creative control without vendor lock-in. Both pair with a Next.js frontend featuring GSAP animations and Three.js for immersive product experiences.

How do luxury brands handle online vs in-store experience?

We build clienteling portals where VIP customers see exclusive pieces and personalized recommendations from their stylist. Appointment booking connects online browsing to in-store consultations. Store locator pages feature luxury imagery and per-location booking.

Can you build a digital showroom for wholesale buyers?

Yes. We build separate B2B portals with login access where wholesale buyers browse line sheets, view collection lookbooks, place orders, and track shipments. The digital showroom runs alongside your retail storefront on the same platform.

What animations and interactions do luxury fashion sites use?

GSAP for scroll-triggered reveals and cinematic page transitions. Lenis for butter-smooth scrolling. Three.js for 3D product viewers (rotate a bag, zoom on fabric texture). Framer Motion for micro-interactions. Custom cursors that reflect the brand identity.

How do luxury brands handle multi-language ecommerce?

Luxury is inherently global — Paris, Milan, London, NYC, Tokyo, Dubai. We build multi-language storefronts with our i18n engine supporting 30-plus languages, multi-currency pricing per region, and localized content management via Sanity or Contentful CMS.

How do I create a VIP clienteling portal?

We build a private section where your most valued clients log in to see exclusive pieces, receive personalized style recommendations from their assigned stylist, book private appointments, and access early collection previews before public launch.

Luxury Fashion Sites from $15,000
Bespoke. GSAP animations included. 60-day post-launch support.
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White-glove service for luxury fashion houses. Let us understand your brand.

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