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Fashion & Apparel
GSAP AnimationsClienteling PortalDigital Showroom

Luxury Fashion Website Development

Your Fashion House Loses High-Intent Buyers to Static Pages

60fps
Animation Standard
GSAP + Lenis smooth scroll
5,000+
Sites Built
12+ years experience
30+
Languages Supported
For global luxury brands
95+
Lighthouse Score
Despite rich animations
What Luxury Fashion Websites Actually Deliver — And Why Most Fail

Your buyer arrives from a runway recap — finger hovering over the add-to-cart — then hits a static grid that looks like every DTC brand on Shopify. They bounce. Luxury fashion website development rebuilds your site as an immersive editorial experience: GSAP scroll sequences that reveal campaign imagery, Three.js product viewers that let your buyer rotate a bag in 3D, clienteling portals where stylists curate private lookbooks per VIP. Your team publishes collection narratives, backstage videos, and designer interviews via Sanity CMS without a developer. Appointment booking routes trunk show RSVPs to your London, Dubai, and Tokyo boutiques. Price-on-request flows capture ultra-high-net-worth leads before they see a number. When your site feels as exclusive as your atelier, your conversion rate stops bleeding to competitors with better digital craft.

Waar projecten falen

Your website feels like a standard ecommerce template, not a luxury experience Premium customers expect an online experience that matches the craftsmanship of your garments
No cinematic transitions, custom interactions, or scroll-triggered animations Competitors with immersive GSAP and Three.js experiences make your static pages feel dated
No clienteling portal for VIP customers or stylist-assisted shopping Your highest-value clients get the same generic experience as first-time visitors
Wholesale buyers still ordering via PDF line sheets and email threads Losing orders to competitors who offer digital showrooms with self-service B2B portals
Single-language site for a brand selling in Paris, London, Tokyo, and Dubai International customers abandon sites that do not speak their language or display local pricing
No seasonal collection microsites or runway video integration Missing the editorial storytelling that luxury buyers expect from a fashion house

Compliance

Immersive GSAP Animations

Scroll-triggered reveals, cinematic page transitions, custom cursors, and parallax effects at 60fps. Lenis for butter-smooth scrolling. Every interaction feels handcrafted.

Clienteling & VIP Portal

Private section for valued clients with exclusive pieces, personalized stylist recommendations, appointment booking, and early collection access before public launch.

Digital Wholesale Showroom

Separate B2B portal with login for wholesale buyers. Line sheets, collection lookbooks, order forms, and shipment tracking alongside your retail storefront.

Collection Microsites

Dedicated sub-experiences per season (SS26, AW26) with runway video, backstage content, editorial photography, and shoppable product integration.

3D Product Experiences

Three.js and WebGL for interactive product viewers. Rotate a handbag, zoom on fabric texture, explore construction details in immersive 3D.

Multi-Language & Multi-Currency

Our i18n engine supports 30-plus languages with localized content via Sanity CMS. Multi-region pricing, currency detection, and localized checkout experiences.

Wat we bouwen

Eliminate template aesthetics that make your $4,000 coat look like fast fashion

Full-screen campaign videos and runway footage streamed via Cloudinary CDN across every collection page

Replace static product grids with cinematic scroll transitions and parallax hero videos

Sanity or Contentful CMS your marketing team controls for lookbooks, designer stories, and seasonal narratives

Stop losing VIP clients who expect stylist portals and private shopping experiences

Private appointment booking per boutique — stylist profiles, trunk shows, made-to-measure consultations

Fix the PDF line sheet chaos that costs you wholesale orders to B2B portals

Price-on-request flows for archive pieces and haute couture that route inquiries to your sales director

Remove the single-language barrier filtering out Paris, Tokyo, and Dubai buyers

Store locator with luxury interior photography, staff bios, and exclusive in-store collection filters

Close the gap between your runway storytelling and your flat product pages

Depict.ai personalization engine that curates homepages per returning visitor's style profile

Ons proces

01

Creative Discovery & Brand Immersion

We study your brand DNA, visual language, and competitive positioning. Define the digital experience standard your maison demands.
Week 1-2
02

Experience Design & Animation Planning

Bespoke design with GSAP animation storyboards, interaction maps, and responsive breakpoints. Desktop, tablet, and mobile treatments.
Week 3-5
03

Build & Integration

Next.js frontend with GSAP animations, Three.js product viewers, Commercetools or Medusa.js backend, CMS setup, and payment integration.
Week 6-11
04

Content & QA

Collection photography upload, editorial content migration, animation performance tuning, cross-browser testing, and accessibility review.
Week 12-13
05

Launch + 60 Days Support

Go live with monitoring, performance optimization, and extended 60-day support for luxury brand launches.
Week 14
Next.jsCommercetoolsMedusa.jsVercelGSAPThree.jsSanityStripe

Veelgestelde vragen

Hoeveel kost een luxury fashion website?

Luxury fashion websites beginnen bij $15.000 voor premium brand sites en gaan tot $40.000 of meer voor volledige experiences met GSAP animations, digital showrooms, clienteling portals en seizoensgebonden collection microsites. Elk project is bespoke en fixed-fee.

Wat maakt een luxury ecommerce experience anders dan standaard?

Luxury sites vereisen cinematische transitions, custom cursors, scroll-triggered GSAP animations, editorial photography presentation en interacties die handgemaak aanvoelen. Performance moet flawless zijn. De experience zelf communiceert exclusiviteit — elk micro-interaction is belangrijk.

Welk platform gebruiken luxury fashion brands?

Enterprise brands gebruiken Commercetools voor zijn composable microservices architecture. Groeiende luxury brands gebruiken Medusa.js voor volledige creative control zonder vendor lock-in. Beide werken samen met een Next.js frontend met GSAP animations en Three.js voor immersive product experiences.

Hoe hanteren luxury brands online vs in-store experience?

We bouwen clienteling portals waar VIP customers exclusive pieces zien en personalized recommendations van hun stylist. Appointment booking verbindt online browsing met in-store consultations. Store locator pagina's hebben luxury imagery en per-location booking.

Kun je een digital showroom voor wholesale buyers bouwen?

Ja. We bouwen aparte B2B portals met login access waar wholesale buyers line sheets bekijken, collection lookbooks zien, orders plaatsen en shipments tracken. De digital showroom draait naast je retail storefront op hetzelfde platform.

Welke animations en interactions gebruiken luxury fashion sites?

GSAP voor scroll-triggered reveals en cinematische page transitions. Lenis voor butter-smooth scrolling. Three.js voor 3D product viewers (rotate een tas, zoom op fabric texture). Framer Motion voor micro-interactions. Custom cursors die de brand identity reflecteren.

Hoe hanteren luxury brands multi-language ecommerce?

Luxury is inherent globaal — Parijs, Milaan, Londen, NYC, Tokio, Dubai. We bouwen multi-language storefronts met onze i18n engine die 30-plus talen ondersteunt, multi-currency pricing per regio en gelokaliseerde content management via Sanity of Contentful CMS.

Hoe maak ik een VIP clienteling portal?

We bouwen een private sectie waar je meest gewaardeerde clients inloggen om exclusive pieces te zien, personalized style recommendations van hun assigned stylist te ontvangen, private appointments te boeken en early collection previews vóór public launch te bekijken.

Luxury Fashion Sites from $15,000
Bespoke. GSAP animations included. 60-day post-launch support.
See all packages ‚Üí
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White-glove service for luxury fashion houses. Let us understand your brand.

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