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London, UK
WordPress → Next.jsZero DowntimeLondon UK Team

WordPress Migration London — UK Team

Your WordPress Site Bleeds Ranking Every Time Google Crawls It

95%+
Ranking Retention
Post-migration average
<2s
LCP After Migration
Core Web Vitals target
0min
Downtime
Parallel deployment
100%
301 Coverage
Every URL mapped
What WordPress Migration Fixes — And What It Can't Undo

Your WordPress frontend fires. Ten plugins parse. PHP renders. The server waits. Google's crawler stalls at 4.8 seconds and flags your LCP red. A Next.js migration pulls your content into a headless architecture — your editorial team keeps the WordPress admin they already know, visitors get sub-second edge delivery from Vercel's London node, and your organic traffic holds. With automated 301 redirect mapping and staged DNS cutover, you preserve 95%+ of your rankings. The switch happens invisibly. But one missed redirect rule — one forgotten image path, one trailing slash mismatch — and twenty ranking positions vanish overnight. Your business can't afford a sloppy handoff.

Onde os projetos falham

WordPress page speed falls apart under plugin bloat Core Web Vitals failures push you down below competitors in Google UK results.
Monolithic PHP can't handle sudden traffic spikes Black Friday or a campaign launch crashes your site and costs you thousands in lost revenue.
Constant security patches and brute-force login attempts wear you down One breach exposes customer data and lands you in ICO enforcement territory under UK GDPR.
Previous migration attempts wiped out rankings overnight Without proper 301 redirect mapping, 70-80% of organic traffic disappears — and clawing it back takes 6-12 months.
Offshore teams working different time zones delay critical fixes A redirect bug spotted at 10am GMT sits untouched until your US agency starts their day.
Agencies quote in USD with vague conversion terms Factor in FX fluctuations and VAT, and you're staring at 15-20% budget overruns before the project's even done.

Conformidade

301 Redirect Mapping

Every URL from your existing WordPress site gets crawled, catalogued, and mapped to its Next.js equivalent. Server-side permanent redirects preserve full link equity and prevent 404 errors.

Zero-Downtime Cutover

We run both sites in parallel on a staging environment with database syncing. The DNS switch takes under 5 minutes via Cloudflare — visitors never see a gap.

UK GDPR Compliance

Cookie consent, data processing agreements, and privacy policies are baked into the new stack from day one. We build Complianz-grade consent flows that meet ICO requirements.

SEO Audit & Preservation

A pre-migration Screaming Frog crawl captures every canonical, hreflang tag, schema markup, and internal link. Post-launch validation confirms 100% parity in Google Search Console.

Headless CMS Decoupling

WordPress becomes your content API via WPGraphQL or REST. Your editorial team keeps their familiar dashboard while Next.js handles rendering at the edge with ISR.

Security Hardening

The WordPress admin sits behind a VPN or IP whitelist. The public-facing Next.js frontend has no PHP attack surface — that alone cuts out around 90% of common WordPress exploit vectors.

O que construímos

Plugin bloat drags your Core Web Vitals into Google's penalty zone

Automated redirect crawler maps every indexable URL, image path, and paginated archive before cutover

Monolithic PHP architecture crumbles under campaign traffic spikes

Incremental Static Regeneration delivers sub-2-second LCP from Vercel's London edge without full rebuilds

Brute-force login attempts and unpatched vulnerabilities expose customer data

Typed WPGraphQL queries replace slow PHP rendering — your frontend pulls exactly the data it needs

Botched migrations strip 70% of organic traffic in the first fortnight

JSON-LD schema for articles, products, FAQs, and local business transfers intact and validates in Rich Results Test

Offshore dev teams leave redirect bugs unfixed for twelve GMT hours

Six weeks of automated rank tracking via Search Console and Ahrefs catches crawl errors before traffic drops

USD pricing hides 15–20% FX and VAT overruns before deployment

Direct Slack access to lead developer during GMT hours — no ticket queues, no offshore handoffs, fixed GBP pricing

Nosso processo

01

Discovery & SEO Audit

We crawl your entire WordPress site, map every URL, catalogue plugins and integrations, and benchmark your current Core Web Vitals and ranking positions. You'll have a migration risk assessment within 48 hours.
Week 1
02

Architecture & Redirect Planning

The Next.js route structure is designed to match or improve your existing URL taxonomy. Every 301 redirect is documented in a versioned spreadsheet. The WPGraphQL schema gets defined and locked in before any building starts.
Week 2
03

Headless Build & Staging

The Next.js frontend is built against your live WordPress API. ISR, image optimisation, and structured data are all in place. A staging URL lets you review every page before we touch DNS.
Weeks 3–5
04

Zero-Downtime DNS Cutover

Both sites run in parallel until we're ready. We flip DNS via Cloudflare in under 5 minutes, verify redirects with automated scripts, and confirm Google's re-crawling correctly.
Week 6
05

Post-Launch Monitoring & Support

30 days of active rank tracking, 404 monitoring, crawl error resolution, and Core Web Vitals reporting. Any redirect gaps get patched the same day they're found.
Weeks 7–10
Next.jsWordPress REST APIWPGraphQLVercelCloudflareSupabaseScreaming FrogGoogle Search Console

Perguntas frequentes

Will I lose my Google rankings during a WordPress to Next.js migration?

Not if redirects are handled properly. We map every indexable URL and implement server-side 301 redirects in the Next.js config. After launch, we watch Search Console for crawl errors and ranking shifts for 6 weeks. Our clients keep 95%+ of their organic positions within the first 30 days.

How long does a WordPress migration to headless Next.js take?

A site with under 200 pages typically goes from audit to go-live in 5-6 weeks. Larger sites with WooCommerce, multilingual content, or complex custom post types can take 8-10 weeks. Every proposal includes a fixed timeline — no open-ended sprints.

Can my content team still use WordPress after the migration?

Yes. WordPress becomes your headless CMS. Editors keep the Gutenberg editor, custom fields, and media library they're already used to. The only thing that changes is the frontend — instead of PHP themes, Next.js fetches content via WPGraphQL and renders it at the edge, dramatically faster.

What does zero-downtime migration actually mean?

Your new Next.js site deploys to a staging URL while the live WordPress site keeps serving traffic. Once everything checks out, we switch DNS via Cloudflare in under 5 minutes. No maintenance page, no 503 errors, no gap in analytics.

Do you price in GBP and handle UK GDPR compliance?

Every quote is in GBP — no currency conversion surprises. UK GDPR compliance is built into every migration. We handle cookie consent management, update privacy policies for the new stack, confirm data processing agreements are in place, and verify ICO-compliant consent flows before anything goes live.

Who is Aryan Shah and will he work on my project directly?

Aryan Shah is the lead developer at Social Animal, based in London. He personally runs every WordPress migration — from the initial SEO audit through redirect mapping, headless build, and post-launch monitoring. You get direct Slack access during GMT hours, not a project manager relaying messages to someone offshore.

WordPress to Next.js Migration from £4,000
Fixed-fee GBP pricing. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration Guide

Get Your Free Migration Assessment

We'll review your WordPress site and deliver a GBP quote within 24 hours.

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