WordPress Migration London: Escape WP, Keep Your Rankings

Not with our process -- and honestly, that's the part most developers get wrong. A 301 redirect map isn't optional, it's the foundation. We build one for every single URL on your site before we touch anything else. Then we transfer all your metadata, preserve your existing URL structures exactly as they are, and watch Search Console like a hawk for 60 days after launch. Any dip, any anomaly -- we're on it same day. We've migrated hundreds of WordPress sites this way. Zero organic traffic loss. Not "minimal" loss. Not "acceptable" loss. Zero. The real kicker is that most agencies treat SEO as an afterthought during migrations, something to clean up later. We don't. It's baked into every phase, from the initial audit through to post-launch monitoring.

So here's the thing about timelines -- they depend almost entirely on what's under the hood. A standard WordPress migration to Next.js? You're looking at 6-10 weeks. Pretty straightforward when the site is reasonably clean. But bring WooCommerce into the picture, or WPML multilingual content, or a stack of custom plugins that nobody documented properly, and you're realistically in the 10-16 week range. And that's not padding -- that's just the actual work involved in doing it without breaking things. Either way, we lock in a fixed timeline at the start of every engagement. No vague estimates, no "it depends" responses three weeks in.