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London, UK

WordPress → Next.jsZero DowntimeLondon UK Team

WordPress Migration London — UK Team

Your WordPress Site Bleeds Ranking Every Time Google Crawls It

95%+

Ranking Retention

Post-migration average

<2s

LCP After Migration

Core Web Vitals target

0min

Downtime

Parallel deployment

100%

301 Coverage

Every URL mapped

What WordPress Migration Fixes — And What It Can't Undo

Your WordPress frontend fires. Ten plugins parse. PHP renders. The server waits. Google's crawler stalls at 4.8 seconds and flags your LCP red. A Next.js migration pulls your content into a headless architecture — your editorial team keeps the WordPress admin they already know, visitors get sub-second edge delivery from Vercel's London node, and your organic traffic holds. With automated 301 redirect mapping and staged DNS cutover, you preserve 95%+ of your rankings. The switch happens invisibly. But one missed redirect rule — one forgotten image path, one trailing slash mismatch — and twenty ranking positions vanish overnight. Your business can't afford a sloppy handoff.

项目失败的原因

WordPress page speed falls apart under plugin bloat Core Web Vitals failures push you down below competitors in Google UK results.

Monolithic PHP can't handle sudden traffic spikes Black Friday or a campaign launch crashes your site and costs you thousands in lost revenue.

Constant security patches and brute-force login attempts wear you down One breach exposes customer data and lands you in ICO enforcement territory under UK GDPR.

Previous migration attempts wiped out rankings overnight Without proper 301 redirect mapping, 70-80% of organic traffic disappears — and clawing it back takes 6-12 months.

Offshore teams working different time zones delay critical fixes A redirect bug spotted at 10am GMT sits untouched until your US agency starts their day.

Agencies quote in USD with vague conversion terms Factor in FX fluctuations and VAT, and you're staring at 15-20% budget overruns before the project's even done.

合规

301 Redirect Mapping

Every URL from your existing WordPress site gets crawled, catalogued, and mapped to its Next.js equivalent. Server-side permanent redirects preserve full link equity and prevent 404 errors.

Zero-Downtime Cutover

We run both sites in parallel on a staging environment with database syncing. The DNS switch takes under 5 minutes via Cloudflare — visitors never see a gap.

UK GDPR Compliance

Cookie consent, data processing agreements, and privacy policies are baked into the new stack from day one. We build Complianz-grade consent flows that meet ICO requirements.

SEO Audit & Preservation

A pre-migration Screaming Frog crawl captures every canonical, hreflang tag, schema markup, and internal link. Post-launch validation confirms 100% parity in Google Search Console.

Headless CMS Decoupling

WordPress becomes your content API via WPGraphQL or REST. Your editorial team keeps their familiar dashboard while Next.js handles rendering at the edge with ISR.

Security Hardening

The WordPress admin sits behind a VPN or IP whitelist. The public-facing Next.js frontend has no PHP attack surface — that alone cuts out around 90% of common WordPress exploit vectors.

我们构建的内容

Plugin bloat drags your Core Web Vitals into Google's penalty zone

Automated redirect crawler maps every indexable URL, image path, and paginated archive before cutover

Monolithic PHP architecture crumbles under campaign traffic spikes

Incremental Static Regeneration delivers sub-2-second LCP from Vercel's London edge without full rebuilds

Brute-force login attempts and unpatched vulnerabilities expose customer data

Typed WPGraphQL queries replace slow PHP rendering — your frontend pulls exactly the data it needs

Botched migrations strip 70% of organic traffic in the first fortnight

JSON-LD schema for articles, products, FAQs, and local business transfers intact and validates in Rich Results Test

Offshore dev teams leave redirect bugs unfixed for twelve GMT hours

Six weeks of automated rank tracking via Search Console and Ahrefs catches crawl errors before traffic drops

USD pricing hides 15–20% FX and VAT overruns before deployment

Direct Slack access to lead developer during GMT hours — no ticket queues, no offshore handoffs, fixed GBP pricing

我们的流程

Discovery & SEO Audit

We crawl your entire WordPress site, map every URL, catalogue plugins and integrations, and benchmark your current Core Web Vitals and ranking positions. You'll have a migration risk assessment within 48 hours.

Week 1

Architecture & Redirect Planning

The Next.js route structure is designed to match or improve your existing URL taxonomy. Every 301 redirect is documented in a versioned spreadsheet. The WPGraphQL schema gets defined and locked in before any building starts.

Week 2

Headless Build & Staging

The Next.js frontend is built against your live WordPress API. ISR, image optimisation, and structured data are all in place. A staging URL lets you review every page before we touch DNS.

Weeks 3–5

Zero-Downtime DNS Cutover

Both sites run in parallel until we're ready. We flip DNS via Cloudflare in under 5 minutes, verify redirects with automated scripts, and confirm Google's re-crawling correctly.

Week 6

Post-Launch Monitoring & Support

30 days of active rank tracking, 404 monitoring, crawl error resolution, and Core Web Vitals reporting. Any redirect gaps get patched the same day they're found.

Weeks 7–10

Next.jsWordPress REST APIWPGraphQLVercelCloudflareSupabaseScreaming FrogGoogle Search Console

常见问题

WordPress 迁移到 Next.js 期间会失去谷歌排名吗？

不会，如果重定向处理得当。我们映射每个可索引的 URL，并在 Next.js 配置中实施服务器端 301 重定向。上线后，我们会在 6 周内监控 Search Console，查看爬虫错误和排名变化。我们的客户在前 30 天内保持 95% 以上的自然流量排名。

WordPress 迁移到无头 Next.js 需要多长时间？

少于 200 个页面的网站通常从审计到上线需要 5-6 周。拥有 WooCommerce、多语言内容或复杂自定义文章类型的较大网站可能需要 8-10 周。每份提案都包括固定的时间表——没有开放式冲刺。

迁移后我的内容团队还能使用 WordPress 吗？

可以。WordPress 成为您的无头 CMS。编辑人员保留他们已经习惯使用的 Gutenberg 编辑器、自定义字段和媒体库。唯一改变的是前端——而不是 PHP 主题，Next.js 通过 WPGraphQL 获取内容，并在边缘呈现，速度快得多。

零停机迁移到底意味着什么？

您的新 Next.js 网站部署到暂存 URL，而实时 WordPress 网站继续提供流量。一切确认无误后，我们通过 Cloudflare 在 5 分钟内切换 DNS。没有维护页面，没有 503 错误，没有分析数据丢失。

您是否以英镑计价并处理英国 GDPR 合规？

每份报价都以英镑计价——没有货币兑换的意外。英国 GDPR 合规性内置在每次迁移中。我们处理 Cookie 同意管理，更新新堆栈的隐私政策，确认数据处理协议已到位，并在任何内容上线前验证符合 ICO 的同意流程。

Aryan Shah 是谁，他会直接参与我的项目吗？

Aryan Shah 是位于伦敦的 Social Animal 首席开发人员。他亲自运行每次 WordPress 迁移——从初始 SEO 审计到重定向映射、无头构建和上线后监控。您在 GMT 时间内获得直接 Slack 访问权限，而不是由项目经理向离岸人员转达信息。

WordPress to Next.js Migration from £4,000

Fixed-fee GBP pricing. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization WordPress to Next.js Migration Guide

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