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Heuristic ReviewAccessibility AuditSession Replay Analysis

Your Checkout is Hemorrhaging Revenue and You Don't Know Where

If you're a product owner watching bounce rates climb while conversion tanks, you've hit the visibility ceiling.

Heuristic review, information architecture audit, accessibility testing, conversion path mapping, and session replay analysis -- delivered as a prioritized redesign roadmap.

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200+
Audits Delivered
Across 14 industries
37%
Avg. Conversion Lift
Post-redesign
2 Weeks
Turnaround
Audit to roadmap
0
Guesswork
Every finding is data-backed
What Is a Website UX Audit?

A website UX audit is a systematic evaluation of your site's usability, information architecture, accessibility compliance, and conversion paths. It combines heuristic analysis against established usability principles with session replay data and accessibility testing to find friction points. The output is a prioritized redesign roadmap ranked by business impact and implementation effort.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

High traffic, low conversions, no clear explanation
Risk: Revenue leaks compound monthly -- a 2% drop across 100K visitors costs thousands in lost deals.
Your navigation makes sense to your team but confuses actual users
Risk: Visitors who can't find what they need leave within 8 seconds and don't come back.
Accessibility lawsuits are rising and you're not sure where you stand on WCAG compliance
Risk: ADA-related web accessibility lawsuits exceeded 4,000 in 2024 -- average settlements run $25K–$100K.
Redesign decisions get made by committee opinion instead of evidence
Risk: Redesigns without data regularly tank conversion rates, burning $50K+ in development budget.
You've got analytics installed but nobody's actually reading the behavioral data
Risk: GA4 event data without session context is just noise -- you're sitting on answers you can't decode.
Your mobile experience was never audited separately from desktop
Risk: 60%+ of your traffic likely comes from mobile, where touch targets, scroll depth, and load times behave completely differently.

What Your Website Could Look Like

Custom-designed for your industry. No templates. No stock photos.

Website UX audit dashboard with heuristic review information architecture accessibility and conversion path mapping
A real UX audit cockpit -- heuristic review against Nielsen 10, IA tree, accessibility score, conversion path heatmap, redesign roadmap

How We Build This Right

Every safeguard, built in from Day 1.

Heuristic Evaluation

We evaluate every core flow against Nielsen's 10 usability heuristics and Weinschenk's behavioral principles. Each violation gets scored by severity, frequency, and business impact.

Information Architecture Audit

Tree testing and card sorting validate your navigation taxonomy against real user mental models. We surface orphaned content, redundant paths, and categorization mismatches.

WCAG Accessibility Audit

Automated scanning with axe DevTools plus manual keyboard and screen reader testing against WCAG 2.2 AA. Every issue includes the specific success criterion violated and remediation code.

Conversion Path Mapping

We map every step from entry to conversion across your top 5 user flows. Funnel drop-off analysis pinpoints exactly where and why users abandon.

Session Replay Analysis

We review 200+ real user sessions in Hotjar or FullStory to find rage clicks, dead clicks, and scroll abandonment patterns. Quantitative heatmaps validate what the qualitative data shows.

Prioritized Redesign Roadmap

Every finding ships in a scored impact-vs-effort matrix. You get a phased implementation plan your dev team can act on immediately -- not a 90-page PDF that collects dust in a folder.

What We Build

Purpose-built features for your industry.

Severity-Scored Issue Log

Every usability issue rated on a 1–4 severity scale with screenshots, screen recordings, and specific fix recommendations.

Competitive UX Benchmark

Side-by-side evaluation of your top 3 competitors' UX patterns to surface gaps and opportunities.

Device-Specific Findings

Separate audit tracks for desktop, tablet, and mobile -- because a hamburger menu that works on iPhone fails differently on Android.

GA4 Behavioral Correlation

We cross-reference session replay findings with your analytics data to put a revenue number on each issue.

Annotated Figma Wireframes

Key redesign recommendations delivered as annotated wireframes your design team can start iterating on immediately.

Stakeholder Presentation Deck

An executive-ready presentation that translates UX findings into business language for leadership buy-in.

Built on a Modern, Secure Stack

HotjarFullStoryLighthouseaxe DevToolsFigmaGoogle Analytics 4Screaming Frog

Our Development Process

From discovery to launch. Quality at every step.

01

Kickoff & Instrumentation

Day 1–2

We define audit scope, install or verify session replay tooling, and pull your last 90 days of analytics data. You share business goals, top conversion flows, and known pain points.

02

Heuristic Review & IA Audit

Day 3–6

Two senior UX auditors independently evaluate your site against heuristic frameworks and information architecture best practices. Findings are cross-validated to remove bias.

03

Session Replay & Accessibility Testing

Day 5–8

We analyze 200+ session recordings, generate heatmaps for key pages, and run full WCAG 2.2 AA compliance testing using both automated and manual methods.

04

Synthesis & Roadmap Creation

Day 9–12

All findings are deduplicated, severity-scored, and organized into an impact-effort matrix. We build a phased redesign roadmap covering quick wins, medium-term fixes, and strategic overhauls.

05

Delivery & Walkthrough

Day 13–14

A 90-minute live walkthrough with your product, design, and engineering teams. We answer every question and adjust priority rankings based on your constraints.

Social Animal

Ready to discuss your your checkout is hemorrhaging revenue and you don't know where project?

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UX Audit from $6,000

Fixed-fee. Full roadmap delivered in 14 days. See all packages →

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Frequently Asked Questions

A UX audit is an expert-driven evaluation — our auditors review your site against established heuristics, accessibility standards, and behavioral data. Usability testing puts real users in front of your product with specific tasks. They complement each other. The audit identifies issues systematically; usability testing confirms whether users actually hit those issues in practice. We can scope usability testing as an add-on.
Our standard audit wraps up in 14 calendar days from kickoff. That covers heuristic review, information architecture analysis, accessibility testing, session replay analysis, and a prioritized redesign roadmap. Sites with 500+ pages or complex application flows may need 3 weeks. We confirm the timeline on the scoping call.
No. If you're not running Hotjar, FullStory, or something similar, we'll install one during kickoff and collect at least 5–7 days of session data before starting replay analysis. If you've already got recordings, we can begin immediately — which tightens the timeline. Tool setup has no extra charge.
We audit against WCAG 2.2 Level AA — the standard referenced in most ADA web accessibility lawsuits and required by Section 508 for government-related sites. We run axe DevTools for automated scanning, then manually test keyboard navigation, screen reader compatibility, color contrast, and focus management. Every issue cites the specific WCAG success criterion.
Every finding includes the specific problem, supporting evidence (screenshots, session recordings, analytics data), a severity score, and a concrete fix recommendation. The roadmap is organized as a phased implementation plan with quick wins you can ship in days and strategic improvements that feed directly into redesign sprint planning.
Yes. Many clients hire us for the audit, then bring us in to execute the redesign in Next.js or their existing stack. The roadmap is built to be developer-ready — but it works just as well for an internal team. We offer a 10% discount on development projects that follow directly from an audit engagement.
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