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Conversion Rate Optimization
A/B TestingUX AuditsFunnel Analysis

Conversion Rate Optimization Services

Verwandeln Sie Ihren bestehenden Traffic in Umsatz

34%
Avg. Conversion Lift
Across client engagements
200+
Tests Shipped
SaaS & ecommerce
< 4 wk
First Test Live
From kickoff
3.2×
Avg. ROI
Within 90 days
What Is Conversion Rate Optimization?

CRO is the process of getting more of your existing visitors to do what you actually want — buy something, sign up, request a demo. It combines analytics, user research, and A/B testing to find where your funnel breaks down and fix it with something that works better. The compounding effect is real: each improvement makes every future visitor worth more.

Wo Projekte scheitern

You're spending $50K+/month on paid acquisition and your landing pages are converting below 2% Every month you wait is budget that could be generating 30-50% more revenue.
Your SaaS trial-to-paid conversion is stuck under 5% and you can't pinpoint why Competitors with tighter onboarding are scooping up the same leads at a lower CAC.
Product and marketing can't agree on what to change, so decisions come down to whoever argues loudest You ship a redesign that looks great, it performs worse, and you've just burned weeks of engineering time.
Cart abandonment is sitting above 70% and your recovery emails aren't doing much You're hemorrhaging revenue at the last step while spending more to fill the top of funnel.
You've never run a statistically valid A/B test — changes just ship You can't tell what's working from what's noise, so regressions slip through unnoticed.
Mobile converts at half the rate of desktop, but 60% of your traffic is mobile You're essentially paying double for every mobile visitor.

Compliance

Full-Funnel Analytics Audit

We instrument your entire funnel with event tracking and identify exactly where users drop off. You get a prioritized list of leaks, ranked by revenue impact.

Heatmap & Session Recording Analysis

We deploy Hotjar or PostHog to record real user behavior — clicks, scrolls, rage clicks, dead zones. Those patterns go straight into our test queue as hypotheses.

Hypothesis-Driven A/B Testing

Every experiment starts with a written hypothesis, an expected lift, and a statistical power calculation. We run tests in Statsig or PostHog and don't call results until they're valid.

Landing Page Redesign & Build

We design and build high-performance landing pages in Next.js, tuned for Core Web Vitals and conversion. No drag-and-drop templates — actual engineering.

SaaS Onboarding Optimization

We map your activation flow, find time-to-value bottlenecks, and test changes to onboarding steps, empty states, and upgrade prompts. The goal is getting more users to their aha moment, and getting them there faster.

Ecommerce Checkout Optimization

We tackle cart abandonment through checkout simplification, trust signal placement, payment option expansion, and shipping cost transparency testing.

Was wir bauen

Quantitative Funnel Analysis

Segment-level drop-off analysis across acquisition channels, device types, and user cohorts — so you know exactly where revenue's leaking and why.

Qualitative User Research

Five-second tests, user interviews, and surveys to understand the why behind what behavioral data shows.

Rapid Prototyping in Figma

Interactive prototypes for stakeholder alignment before any code gets written. Kill bad ideas early, deliberately.

Server-Side A/B Testing

Flicker-free experiments rendered at the edge, so testing doesn't degrade page performance or skew your results.

Revenue Attribution Reporting

Monthly reports tied to incremental revenue — not click-through rates or other metrics that don't pay the bills.

Continuous Test Velocity

We keep a prioritized backlog and ship 4-6 tests per month, stacking gains quarter over quarter.

Unser Prozess

01

Audit & Instrument

We audit your analytics, fix tracking gaps, deploy heatmaps, and build a baseline conversion model. You get a research report with your top 10 revenue opportunities.
Week 1-2
02

Hypothesize & Prioritize

We score opportunities using ICE (Impact, Confidence, Effort) and build a 90-day test roadmap. Each hypothesis includes expected lift, target segment, and success criteria.
Week 2-3
03

Design & Build Tests

We design variants in Figma, build them in Next.js or your existing stack, and configure experiments with proper statistical controls. Everything gets QA'd on real devices before anything goes live.
Week 3-4
04

Run & Analyze

Tests run until statistical significance is reached — no peeking, no early calls. We analyze results by segment, document what we learned, and ship winners to production.
Week 4-6
05

Iterate & Compound

Winning tests feed the next round of hypotheses. We update the roadmap monthly and present revenue impact reports. The cycle gets faster as we build up knowledge of your users.
Ongoing
Next.jsVercelPostHogGoogle OptimizeHotjarStatsigSupabaseFigma

Häufige Fragen

Wie lange dauert es, bis wir Ergebnisse von CRO sehen?

Die meisten Kunden sehen ihre erste statistisch signifikante Ergebnis innerhalb von 4-6 Wochen. Ein aussagekräftiger Umsatzimpact baut sich normalerweise über 90 Tage auf, wenn erfolgreiche Tests gestapelt werden. Die Geschwindigkeit hängt von Ihrem Traffic-Volumen ab — mehr Traffic bedeutet schnellere Signifikanz und schnellere Iteration.

Welcher Mindest-Traffic wird für A/B-Tests benötigt?

Sie sollten mindestens 10.000 monatliche Besucher auf den getesteten Seiten haben. Darunter dauern Tests zu lange, um Signifikanz zu erreichen. Für Traffic-schwache Seiten nutzen wir User Testing, heuristische Analysen und sequenzielle Tests, um voranzukommen, ohne Monate auf Daten zu warten.

Arbeitet ihr mit unseren bestehenden Analytics-Tools?

Ja. Wir arbeiten mit GA4, Mixpanel, Amplitude, PostHog, Segment und den meisten großen Analytics-Plattformen. Wenn Ihre Nachverfolgung Lücken hat — und das ist normalerweise der Fall — beheben wir die Instrumentierung während des Audits. Wir werden Tools empfehlen, die zu Ihrem Stack passen, nicht zu unseren.

Wie unterscheidet sich CRO von einem Website-Redesign?

Ein Redesign tauscht alles auf einmal basierend auf Vermutungen aus. CRO testet einzelne Änderungen gegen Ihre aktuelle Baseline und implementiert nur das, das nachweislich besser performt. Redesigns schaden häufig der Conversion, weil zu viele Variablen gleichzeitig ändern. Wir setzen auf schrittweise, evidenzbasierte Verbesserungen statt.

Müssen wir bezahlen, wenn ein Test verliert?

Ja, aber verlorene Tests sind nicht verschwendet. Sie verhindern, dass Sie etwas implementieren, das den Umsatz schädigt, und generieren echte Erkenntnisse für den nächsten Test. Unsere Aufgabe ist die Durchführung eines hohen Volumens gut durchdachter Experimente. Branchengewinn-Raten liegen bei 20-30% — wir landen konsistent zwischen 35-40%.

Könnt ihr unseren SaaS-Onboarding-Flow speziell optimieren?

Absolut. SaaS-Onboarding ist einer unserer Kernfokussbereiche. Wir kartieren Ihren Aktivierungstrichter, finden heraus, wo Benutzer aufgeben, bevor sie ihr Aha-Moment erreichen, und testen Änderungen über Onboarding-Schritte, leere Zustände, Tooltips, E-Mail-Sequenzen und Upgrade-Prompts hinweg. Trial-zu-bezahlte Conversion ist normalerweise die Metrik mit dem höchsten Leverage, an der wir arbeiten.

CRO Engagements from $6,000/month
Fixed monthly fee. No hourly billing. Cancel anytime after 90 days.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationEcommerce DevelopmentCore Web Vitals Complete Guide 2026

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