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Conversion Rate Optimization
A/B TestingUX AuditsFunnel Analysis

Serviços de Otimização de Taxa de Conversão

Transforme Seu Tráfego Existente em Receita

34%
Avg. Conversion Lift
Across client engagements
200+
Tests Shipped
SaaS & ecommerce
< 4 wk
First Test Live
From kickoff
3.2×
Avg. ROI
Within 90 days
What Is Conversion Rate Optimization?

CRO is the process of getting more of your existing visitors to do what you actually want — buy something, sign up, request a demo. It combines analytics, user research, and A/B testing to find where your funnel breaks down and fix it with something that works better. The compounding effect is real: each improvement makes every future visitor worth more.

Onde os projetos falham

You're spending $50K+/month on paid acquisition and your landing pages are converting below 2% Every month you wait is budget that could be generating 30-50% more revenue.
Your SaaS trial-to-paid conversion is stuck under 5% and you can't pinpoint why Competitors with tighter onboarding are scooping up the same leads at a lower CAC.
Product and marketing can't agree on what to change, so decisions come down to whoever argues loudest You ship a redesign that looks great, it performs worse, and you've just burned weeks of engineering time.
Cart abandonment is sitting above 70% and your recovery emails aren't doing much You're hemorrhaging revenue at the last step while spending more to fill the top of funnel.
You've never run a statistically valid A/B test — changes just ship You can't tell what's working from what's noise, so regressions slip through unnoticed.
Mobile converts at half the rate of desktop, but 60% of your traffic is mobile You're essentially paying double for every mobile visitor.

Conformidade

Full-Funnel Analytics Audit

We instrument your entire funnel with event tracking and identify exactly where users drop off. You get a prioritized list of leaks, ranked by revenue impact.

Heatmap & Session Recording Analysis

We deploy Hotjar or PostHog to record real user behavior — clicks, scrolls, rage clicks, dead zones. Those patterns go straight into our test queue as hypotheses.

Hypothesis-Driven A/B Testing

Every experiment starts with a written hypothesis, an expected lift, and a statistical power calculation. We run tests in Statsig or PostHog and don't call results until they're valid.

Landing Page Redesign & Build

We design and build high-performance landing pages in Next.js, tuned for Core Web Vitals and conversion. No drag-and-drop templates — actual engineering.

SaaS Onboarding Optimization

We map your activation flow, find time-to-value bottlenecks, and test changes to onboarding steps, empty states, and upgrade prompts. The goal is getting more users to their aha moment, and getting them there faster.

Ecommerce Checkout Optimization

We tackle cart abandonment through checkout simplification, trust signal placement, payment option expansion, and shipping cost transparency testing.

O que construímos

Quantitative Funnel Analysis

Segment-level drop-off analysis across acquisition channels, device types, and user cohorts — so you know exactly where revenue's leaking and why.

Qualitative User Research

Five-second tests, user interviews, and surveys to understand the why behind what behavioral data shows.

Rapid Prototyping in Figma

Interactive prototypes for stakeholder alignment before any code gets written. Kill bad ideas early, deliberately.

Server-Side A/B Testing

Flicker-free experiments rendered at the edge, so testing doesn't degrade page performance or skew your results.

Revenue Attribution Reporting

Monthly reports tied to incremental revenue — not click-through rates or other metrics that don't pay the bills.

Continuous Test Velocity

We keep a prioritized backlog and ship 4-6 tests per month, stacking gains quarter over quarter.

Nosso processo

01

Audit & Instrument

We audit your analytics, fix tracking gaps, deploy heatmaps, and build a baseline conversion model. You get a research report with your top 10 revenue opportunities.
Week 1-2
02

Hypothesize & Prioritize

We score opportunities using ICE (Impact, Confidence, Effort) and build a 90-day test roadmap. Each hypothesis includes expected lift, target segment, and success criteria.
Week 2-3
03

Design & Build Tests

We design variants in Figma, build them in Next.js or your existing stack, and configure experiments with proper statistical controls. Everything gets QA'd on real devices before anything goes live.
Week 3-4
04

Run & Analyze

Tests run until statistical significance is reached — no peeking, no early calls. We analyze results by segment, document what we learned, and ship winners to production.
Week 4-6
05

Iterate & Compound

Winning tests feed the next round of hypotheses. We update the roadmap monthly and present revenue impact reports. The cycle gets faster as we build up knowledge of your users.
Ongoing
Next.jsVercelPostHogGoogle OptimizeHotjarStatsigSupabaseFigma

Perguntas frequentes

Quanto tempo até vermos resultados de CRO?

Most clients see their first statistically significant result within 4-6 weeks. Meaningful revenue impact usually builds over 90 days as winning tests stack up. How fast that happens depends on your traffic volume — more traffic means faster significance and quicker iteration.

Qual é o tráfego mínimo necessário para testes A/B?

You'll want at least 10,000 monthly visitors to the pages being tested. Below that, tests take too long to reach significance. For lower-traffic sites, we use user testing, heuristic analysis, and sequential testing to move things forward without waiting months for data.

Vocês trabalham com nossas ferramentas de analytics existentes?

Yes. We work with GA4, Mixpanel, Amplitude, PostHog, Segment, and most major analytics platforms. If your tracking has gaps — and it usually does — we fix instrumentation during the audit. We'll recommend tools that fit your stack, not ours.

Como CRO é diferente de um redesign de site?

A redesign swaps everything out at once based on guesses. CRO tests individual changes against your current baseline and only ships what measurably performs better. Redesigns frequently hurt conversion because too many variables change simultaneously. We push for incremental, evidence-based improvements instead.

E se um teste perder — ainda pagamos?

Yes, but losing tests aren't wasted. They stop you from shipping something that would've hurt revenue, and they generate real insight for the next test. Our job is running a high volume of well-reasoned experiments. Industry win rates sit around 20-30% — we consistently land between 35-40%.

Vocês conseguem otimizar nosso fluxo de onboarding SaaS especificamente?

Absolutely. SaaS onboarding is one of our core focus areas. We map your activation funnel, find where users abandon before reaching their aha moment, and test changes across onboarding steps, empty states, tooltips, email sequences, and upgrade prompts. Trial-to-paid conversion is usually the highest-leverage metric we work on.

CRO Engagements from $6,000/month
Fixed monthly fee. No hourly billing. Cancel anytime after 90 days.
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Next.js DevelopmentCore Web Vitals OptimizationEcommerce DevelopmentCore Web Vitals Complete Guide 2026

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