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Conversion Rate Optimization
A/B TestingUX AuditsFunnel Analysis

Servicios de Optimización de Tasa de Conversión

Convierte Tu Tráfico Existente en Ingresos

34%
Avg. Conversion Lift
Across client engagements
200+
Tests Shipped
SaaS & ecommerce
< 4 wk
First Test Live
From kickoff
3.2×
Avg. ROI
Within 90 days
What Is Conversion Rate Optimization?

CRO is the process of getting more of your existing visitors to do what you actually want — buy something, sign up, request a demo. It combines analytics, user research, and A/B testing to find where your funnel breaks down and fix it with something that works better. The compounding effect is real: each improvement makes every future visitor worth more.

Dónde fallan los proyectos

You're spending $50K+/month on paid acquisition and your landing pages are converting below 2% Every month you wait is budget that could be generating 30-50% more revenue.
Your SaaS trial-to-paid conversion is stuck under 5% and you can't pinpoint why Competitors with tighter onboarding are scooping up the same leads at a lower CAC.
Product and marketing can't agree on what to change, so decisions come down to whoever argues loudest You ship a redesign that looks great, it performs worse, and you've just burned weeks of engineering time.
Cart abandonment is sitting above 70% and your recovery emails aren't doing much You're hemorrhaging revenue at the last step while spending more to fill the top of funnel.
You've never run a statistically valid A/B test — changes just ship You can't tell what's working from what's noise, so regressions slip through unnoticed.
Mobile converts at half the rate of desktop, but 60% of your traffic is mobile You're essentially paying double for every mobile visitor.

Cumplimiento

Full-Funnel Analytics Audit

We instrument your entire funnel with event tracking and identify exactly where users drop off. You get a prioritized list of leaks, ranked by revenue impact.

Heatmap & Session Recording Analysis

We deploy Hotjar or PostHog to record real user behavior — clicks, scrolls, rage clicks, dead zones. Those patterns go straight into our test queue as hypotheses.

Hypothesis-Driven A/B Testing

Every experiment starts with a written hypothesis, an expected lift, and a statistical power calculation. We run tests in Statsig or PostHog and don't call results until they're valid.

Landing Page Redesign & Build

We design and build high-performance landing pages in Next.js, tuned for Core Web Vitals and conversion. No drag-and-drop templates — actual engineering.

SaaS Onboarding Optimization

We map your activation flow, find time-to-value bottlenecks, and test changes to onboarding steps, empty states, and upgrade prompts. The goal is getting more users to their aha moment, and getting them there faster.

Ecommerce Checkout Optimization

We tackle cart abandonment through checkout simplification, trust signal placement, payment option expansion, and shipping cost transparency testing.

Qué construimos

Quantitative Funnel Analysis

Segment-level drop-off analysis across acquisition channels, device types, and user cohorts — so you know exactly where revenue's leaking and why.

Qualitative User Research

Five-second tests, user interviews, and surveys to understand the why behind what behavioral data shows.

Rapid Prototyping in Figma

Interactive prototypes for stakeholder alignment before any code gets written. Kill bad ideas early, deliberately.

Server-Side A/B Testing

Flicker-free experiments rendered at the edge, so testing doesn't degrade page performance or skew your results.

Revenue Attribution Reporting

Monthly reports tied to incremental revenue — not click-through rates or other metrics that don't pay the bills.

Continuous Test Velocity

We keep a prioritized backlog and ship 4-6 tests per month, stacking gains quarter over quarter.

Nuestro proceso

01

Audit & Instrument

We audit your analytics, fix tracking gaps, deploy heatmaps, and build a baseline conversion model. You get a research report with your top 10 revenue opportunities.
Week 1-2
02

Hypothesize & Prioritize

We score opportunities using ICE (Impact, Confidence, Effort) and build a 90-day test roadmap. Each hypothesis includes expected lift, target segment, and success criteria.
Week 2-3
03

Design & Build Tests

We design variants in Figma, build them in Next.js or your existing stack, and configure experiments with proper statistical controls. Everything gets QA'd on real devices before anything goes live.
Week 3-4
04

Run & Analyze

Tests run until statistical significance is reached — no peeking, no early calls. We analyze results by segment, document what we learned, and ship winners to production.
Week 4-6
05

Iterate & Compound

Winning tests feed the next round of hypotheses. We update the roadmap monthly and present revenue impact reports. The cycle gets faster as we build up knowledge of your users.
Ongoing
Next.jsVercelPostHogGoogle OptimizeHotjarStatsigSupabaseFigma

Preguntas frecuentes

¿Cuánto tiempo antes de ver resultados de CRO?

La mayoría de clientes ven su primer resultado estadísticamente significativo dentro de 4-6 semanas. El impacto de ingresos significativo generalmente se acumula en 90 días a medida que los tests ganadores se apilan. Qué tan rápido suceda depende de tu volumen de tráfico — más tráfico significa significancia más rápida e iteración más veloz.

¿Cuál es el tráfico mínimo necesario para pruebas A/B?

Querrás al menos 10,000 visitantes mensuales en las páginas que se están probando. Por debajo de eso, los tests tardan demasiado en alcanzar significancia. Para sitios con menor tráfico, usamos pruebas de usuarios, análisis heurístico y pruebas secuenciales para avanzar sin esperar meses por datos.

¿Trabajan con nuestras herramientas de análisis existentes?

Sí. Trabajamos con GA4, Mixpanel, Amplitude, PostHog, Segment y la mayoría de plataformas de análisis principales. Si tu seguimiento tiene brechas — y usualmente las tiene — arreglamos la instrumentación durante la auditoría. Recomendaremos herramientas que se ajusten a tu stack, no al nuestro.

¿Cómo es CRO diferente de un rediseño de sitio web?

Un rediseño cambia todo de una vez basado en suposiciones. CRO prueba cambios individuales contra tu baseline actual y solo implementa lo que funciona mensurablemente mejor. Los rediseños frecuentemente dañan conversión porque demasiadas variables cambian simultáneamente. Nos inclinamos por mejoras incrementales basadas en evidencia.

¿Qué pasa si una prueba pierde — seguimos pagando?

Sí, pero los tests perdidos no se desperdician. Te evitan implementar algo que habría dañado ingresos, y generan verdadera insight para el próximo test. Nuestro trabajo es ejecutar un alto volumen de experimentos bien fundamentados. Las tasas de ganancia en la industria rondan 20-30% — consistentemente alcanzamos entre 35-40%.

¿Pueden optimizar específicamente nuestro flujo de onboarding de SaaS?

Absolutamente. El onboarding de SaaS es una de nuestras áreas de enfoque principal. Mapeamos tu funnel de activación, encontramos dónde los usuarios abandonan antes de alcanzar su aha moment, y probamos cambios en pasos de onboarding, estados vacíos, tooltips, secuencias de email y prompts de actualización. La conversión de trial a pago es usualmente la métrica de mayor apalancamiento en la que trabajamos.

CRO Engagements from $6,000/month
Fixed monthly fee. No hourly billing. Cancel anytime after 90 days.
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Next.js DevelopmentCore Web Vitals OptimizationEcommerce DevelopmentCore Web Vitals Complete Guide 2026

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