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Conversion Rate Optimization
A/B TestingUX AuditsFunnel Analysis

전환율 최적화 서비스

기존 트래픽을 수익으로 전환하세요

34%
Avg. Conversion Lift
Across client engagements
200+
Tests Shipped
SaaS & ecommerce
< 4 wk
First Test Live
From kickoff
3.2×
Avg. ROI
Within 90 days
What Is Conversion Rate Optimization?

CRO is the process of getting more of your existing visitors to do what you actually want — buy something, sign up, request a demo. It combines analytics, user research, and A/B testing to find where your funnel breaks down and fix it with something that works better. The compounding effect is real: each improvement makes every future visitor worth more.

프로젝트가 실패하는 이유

You're spending $50K+/month on paid acquisition and your landing pages are converting below 2% Every month you wait is budget that could be generating 30-50% more revenue.
Your SaaS trial-to-paid conversion is stuck under 5% and you can't pinpoint why Competitors with tighter onboarding are scooping up the same leads at a lower CAC.
Product and marketing can't agree on what to change, so decisions come down to whoever argues loudest You ship a redesign that looks great, it performs worse, and you've just burned weeks of engineering time.
Cart abandonment is sitting above 70% and your recovery emails aren't doing much You're hemorrhaging revenue at the last step while spending more to fill the top of funnel.
You've never run a statistically valid A/B test — changes just ship You can't tell what's working from what's noise, so regressions slip through unnoticed.
Mobile converts at half the rate of desktop, but 60% of your traffic is mobile You're essentially paying double for every mobile visitor.

컴플라이언스

Full-Funnel Analytics Audit

We instrument your entire funnel with event tracking and identify exactly where users drop off. You get a prioritized list of leaks, ranked by revenue impact.

Heatmap & Session Recording Analysis

We deploy Hotjar or PostHog to record real user behavior — clicks, scrolls, rage clicks, dead zones. Those patterns go straight into our test queue as hypotheses.

Hypothesis-Driven A/B Testing

Every experiment starts with a written hypothesis, an expected lift, and a statistical power calculation. We run tests in Statsig or PostHog and don't call results until they're valid.

Landing Page Redesign & Build

We design and build high-performance landing pages in Next.js, tuned for Core Web Vitals and conversion. No drag-and-drop templates — actual engineering.

SaaS Onboarding Optimization

We map your activation flow, find time-to-value bottlenecks, and test changes to onboarding steps, empty states, and upgrade prompts. The goal is getting more users to their aha moment, and getting them there faster.

Ecommerce Checkout Optimization

We tackle cart abandonment through checkout simplification, trust signal placement, payment option expansion, and shipping cost transparency testing.

우리가 만드는 것

Quantitative Funnel Analysis

Segment-level drop-off analysis across acquisition channels, device types, and user cohorts — so you know exactly where revenue's leaking and why.

Qualitative User Research

Five-second tests, user interviews, and surveys to understand the why behind what behavioral data shows.

Rapid Prototyping in Figma

Interactive prototypes for stakeholder alignment before any code gets written. Kill bad ideas early, deliberately.

Server-Side A/B Testing

Flicker-free experiments rendered at the edge, so testing doesn't degrade page performance or skew your results.

Revenue Attribution Reporting

Monthly reports tied to incremental revenue — not click-through rates or other metrics that don't pay the bills.

Continuous Test Velocity

We keep a prioritized backlog and ship 4-6 tests per month, stacking gains quarter over quarter.

우리의 프로세스

01

Audit & Instrument

We audit your analytics, fix tracking gaps, deploy heatmaps, and build a baseline conversion model. You get a research report with your top 10 revenue opportunities.
Week 1-2
02

Hypothesize & Prioritize

We score opportunities using ICE (Impact, Confidence, Effort) and build a 90-day test roadmap. Each hypothesis includes expected lift, target segment, and success criteria.
Week 2-3
03

Design & Build Tests

We design variants in Figma, build them in Next.js or your existing stack, and configure experiments with proper statistical controls. Everything gets QA'd on real devices before anything goes live.
Week 3-4
04

Run & Analyze

Tests run until statistical significance is reached — no peeking, no early calls. We analyze results by segment, document what we learned, and ship winners to production.
Week 4-6
05

Iterate & Compound

Winning tests feed the next round of hypotheses. We update the roadmap monthly and present revenue impact reports. The cycle gets faster as we build up knowledge of your users.
Ongoing
Next.jsVercelPostHogGoogle OptimizeHotjarStatsigSupabaseFigma

자주 묻는 질문

CRO를 통해 결과가 나오기까지 얼마나 걸리나요?

대부분의 고객은 4~6주 내에 첫 번째 통계적으로 유의미한 결과를 봅니다. 의미 있는 수익 영향은 보통 90일 후에 쌓인 승리한 테스트들로 나타납니다. 속도는 트래픽 볼륨에 따라 달라집니다. 더 많은 트래픽은 더 빠른 통계 유의성과 빠른 반복을 의미합니다.

A/B 테스팅에 필요한 최소 트래픽은 얼마인가요?

테스트 중인 페이지에 월간 최소 10,000명의 방문자가 필요합니다. 그 이하라면, 테스트가 통계 유의성에 도달하는 데 너무 오래 걸립니다. 트래픽이 낮은 사이트의 경우, 우리는 사용자 테스팅, 휴리스틱 분석, 순차 테스팅을 사용하여 몇 개월을 기다리지 않고 진행합니다.

기존 분석 도구와 함께 일하나요?

예. 우리는 GA4, Mixpanel, Amplitude, PostHog, Segment 및 대부분의 주요 분석 플랫폼과 함께 작업합니다. 추적에 간격이 있다면 — 보통 있습니다 — 감사 중에 계측을 수정합니다. 우리 도구가 아닌 스택에 맞는 도구를 추천합니다.

CRO는 웹사이트 리디자인과 어떻게 다른가요?

리디자인은 추측을 바탕으로 모든 것을 한 번에 바꿉니다. CRO는 현재 기준에 대해 개별 변화를 테스트하고 측정 가능하게 더 나은 성과를 내는 것만 배포합니다. 리디자인은 너무 많은 변수가 동시에 변경되기 때문에 전환을 자주 해칩니다. 우리는 대신 점진적이고 증거 기반의 개선을 추구합니다.

테스트에 실패하면 여전히 비용을 내야 하나요?

예, 하지만 실패한 테스트는 낭비가 아닙니다. 수익에 해를 끼쳤을 것을 배포하는 것을 방지하고 다음 테스트를 위한 실제 통찰력을 생성합니다. 우리의 일은 높은 볼륨의 잘 구성된 실험을 실행하는 것입니다. 업계 승률은 약 20-30% 정도인데 — 우리는 지속적으로 35-40% 사이에 도달합니다.

SaaS 온보딩 플로우를 구체적으로 최적화할 수 있나요?

물론입니다. SaaS 온보딩은 우리의 핵심 초점 영역 중 하나입니다. 활성화 펀넬을 매핑하고, 사용자가 아하 모멘트에 도달하기 전에 중단되는 위치를 찾으며, 온보딩 단계, 빈 상태, 툴팁, 이메일 시퀀스, 업그레이드 프롬프트 전반에 걸쳐 변화를 테스트합니다. 평가판에서 유료로의 전환은 보통 우리가 작업하는 가장 높은 영향력의 지표입니다.

CRO Engagements from $6,000/month
Fixed monthly fee. No hourly billing. Cancel anytime after 90 days.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationEcommerce DevelopmentCore Web Vitals Complete Guide 2026

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