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Healthcare & Senior Living

Virtual ToursInquiry RoutingADA Compliant

Tu tasa de ocupación acaba de llegar al 73%. Tu sitio web es la razón.

Si eres director ejecutivo y ves cómo las familias abandonan tu página de inicio en 11 segundos, estás perdiendo $47,000 por cada cama vacía — porque tu sitio no puede responder la única pregunta con la que llegaron.

Tour Requests

vs. template sites

98+

Accessibility Score

WCAG 2.2 AA

<2s

Load Time

Mobile-first

Missed Inquiries

Smart routing

What Is Senior Living Website Design?

Senior living website design is about building purpose-built sites for assisted living, memory care, and independent living communities — not adapting a generic template and hoping it works. Accessibility comes first, for older adults and their families. These sites embed virtual tours, route inquiries to the right staff member based on care level, location, or availability, and do one thing above all else: turn concerned adult children into scheduled tours and move-ins.

Dónde fallan los proyectos

Template sites with tiny fonts, poor contrast, and no keyboard navigation push away the exact people you're trying to reach Families leave within seconds and call the competitor down the road instead.

Without virtual tours, families have to visit in person before any real connection forms You lose out-of-state families entirely — and that's actually the fastest-growing segment of senior living prospects right now.

Generic contact forms dump every inquiry into one inbox with no context Memory care leads sit for days while staff picks through independent living questions.

If your CMS requires a developer to update room availability, staff bios, or event calendars, that's a real problem Outdated information signals disorganization, and families notice immediately.

No connection between your website and your CRM means sales staff re-enter data by hand, leads slip through the cracks, and you can't track what's actually driving move-ins. Sales staff manually re-enters data, leads fall through cracks, and attribution is impossible

An inaccessible site creates ADA and WCAG 2.2 legal exposure Worse, you're shutting out the exact people you exist to serve.

Cumplimiento

WCAG 2.2 AA Compliance

Every page meets or exceeds WCAG 2.2 AA standards. Large touch targets, high contrast ratios, screen reader optimization, keyboard-navigable menus — built for older adults and the families making decisions on their behalf.

Embedded Virtual Tours

Matterport or custom 360° tours embed directly into community and room-type pages. Families can explore your facility from anywhere. No plugins, no app downloads.

Intelligent Inquiry Routing

Forms capture care level, timeline, and budget, then route to the right admissions counselor via email, SMS, or CRM webhook. No more inbox sorting, no more lost leads.

Real-Time Availability Display

Staff update room and unit availability through a simple dashboard. Families see current openings without picking up the phone — which reduces call volume and speeds up decisions.

HIPAA-Conscious Architecture

Marketing sites aren't covered entities, but we build with privacy in mind anyway. No unnecessary tracking, encrypted form submissions, and Supabase row-level security on any health-adjacent data.

Multi-Location Management

Manage multiple communities from one CMS. Each location gets its own pages, staff profiles, tours, and availability — while sharing brand assets and navigation patterns across the organization.

Qué construimos

Care Level Landing Pages

Dedicated pages for independent living, assisted living, memory care, and skilled nursing, each with unique content, tours, and inquiry forms tailored to that specific care level.

Family Decision Hub

A resource center with checklists, cost comparisons, and care guides that ranks for informational searches and builds trust before anyone picks up the phone.

Staff & Caregiver Profiles

Editable staff bios with photos, credentials, and personal statements. Families feel like they already know your team before they ever walk through the door.

Event & Activity Calendar

A self-managed event calendar showing community events, open houses, and family visiting hours — automatically displayed on each location's page.

Review & Testimonial Engine

Structured data markup on family testimonials that feeds Google rich snippets, putting real social proof in front of people actively searching for care options.

Lead Attribution Dashboard

Track which pages, tours, and calls-to-action actually drive move-ins — not just clicks — with UTM-aware analytics piped directly into your CRM.

Nuestro proceso

Discovery & Family Journey Mapping

We start by interviewing your admissions team, analyzing competitor sites, and mapping how adult children actually research care for a parent. That work drives the site architecture and conversion strategy — not guesswork.

Week 1

Design & Accessibility Audit

High-fidelity Figma designs built mobile-first, WCAG 2.2 AA compliant from the very first frame. Virtual tour placement, form flows, and inquiry routing logic are all locked in before a line of code gets written.

Weeks 2–3

Development & Integration

Then comes the build: Next.js with a Supabase backend. Matterport embeds, Twilio SMS routing, CRM webhooks, and the availability dashboard all get wired up. Your staff gets trained on the CMS before we hand anything over.

Weeks 4–6

QA, Accessibility Testing & Launch

Manual accessibility testing with real screen readers and keyboard navigation. Performance tuned to 95+ Lighthouse scores. DNS cutover and 301 redirect mapping from your old site — all handled.

Week 7

Post-Launch Optimization

Thirty days of watching inquiry routing, form conversion rates, and tour engagement in the real world. We adjust CTAs, form fields, and page layouts based on what actual families do — not what we assumed they'd do.

Weeks 8–10

Next.jsSupabaseVercelMatterport APITwilioMapboxCloudinary

Preguntas frecuentes

¿Cuánto cuesta un sitio web para comunidades de vida senior?

Los sitios para una sola comunidad con tours virtuales y enrutamiento de consultas comienzan en $8,000. Las organizaciones con múltiples ubicaciones que incluyen un CMS compartido, integración con CRM y paneles de disponibilidad generalmente se ubican entre $14,000 y $25,000. Tarifa fija, cotizada después del proceso de descubrimiento. Sin facturación por hora y sin sorpresas.

¿Pueden integrar tours virtuales de Matterport en nuestro sitio web?

Sí. Los tours de Matterport se integran directamente en las páginas de tipo de habitación y comunidad con carga diferida para no afectar la velocidad de tu sitio. Si aún no tienes tours, podemos recomendarte fotógrafos locales certificados en Matterport o construir galerías de fotos 360° personalizadas como una alternativa más ligera.

¿Cómo funciona el enrutamiento de consultas para múltiples niveles de atención?

Cada formulario de consulta captura el nivel de atención, el cronograma y la ubicación. El motor de enrutamiento envía ese prospecto al consejero de admisiones correcto por correo electrónico, SMS a través de Twilio o directamente a tu CRM. Las reglas son configurables: tu equipo puede actualizar la lógica de enrutamiento sin tocar ningún código.

¿El sitio web será accesible para usuarios adultos mayores?

La accesibilidad no se agrega al final. Se diseña desde el inicio. Tipografías de gran tamaño, alto contraste, áreas táctiles generosas, navegación completa por teclado y compatibilidad con lectores de pantalla. Cada página se prueba manualmente con tecnología de asistencia antes del lanzamiento.

¿Puede nuestro personal actualizar la disponibilidad de habitaciones sin necesitar un desarrollador?

Sí. El personal de admisiones actualiza la disponibilidad por tipo de habitación y comunidad desde un panel sencillo. Los cambios aparecen en el sitio público en segundos: sin código, sin tickets de soporte y sin esperas. Capacitamos a tu equipo durante el proceso de construcción para que estén cómodos antes del lanzamiento.

¿Cuánto tiempo tarda construir un sitio web para vida senior?

Un sitio para una sola comunidad tarda entre 7 y 8 semanas desde el inicio hasta el lanzamiento. Las construcciones con múltiples ubicaciones con integración de CRM y paneles personalizados suelen tomar entre 10 y 12 semanas. Recibirás un cronograma detallado durante el descubrimiento para que tus equipos de marketing y admisiones puedan planificar con anticipación.

Senior Living Websites from $8,000

Fixed-fee. Virtual tours and inquiry routing included. 30-day post-launch support.

See all packages →

Next.js Development Core Web Vitals Optimization Core Web Vitals Complete Guide 2026

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