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Healthcare & Senior Living

Virtual ToursInquiry RoutingADA Compliant

Senior Living Website Design

Virtual Tours and Inquiry Routing Built In

Tour Requests

vs. template sites

98+

Accessibility Score

WCAG 2.2 AA

<2s

Load Time

Mobile-first

Missed Inquiries

Smart routing

What Is Senior Living Website Design?

Senior living website design is about building purpose-built sites for assisted living, memory care, and independent living communities — not adapting a generic template and hoping it works. Accessibility comes first, for older adults and their families. These sites embed virtual tours, route inquiries to the right staff member based on care level, location, or availability, and do one thing above all else: turn concerned adult children into scheduled tours and move-ins.

Waar projecten falen

Template sites with tiny fonts, poor contrast, and no keyboard navigation push away the exact people you're trying to reach Families leave within seconds and call the competitor down the road instead.

Without virtual tours, families have to visit in person before any real connection forms You lose out-of-state families entirely — and that's actually the fastest-growing segment of senior living prospects right now.

Generic contact forms dump every inquiry into one inbox with no context Memory care leads sit for days while staff picks through independent living questions.

If your CMS requires a developer to update room availability, staff bios, or event calendars, that's a real problem Outdated information signals disorganization, and families notice immediately.

No connection between your website and your CRM means sales staff re-enter data by hand, leads slip through the cracks, and you can't track what's actually driving move-ins. Sales staff manually re-enters data, leads fall through cracks, and attribution is impossible

An inaccessible site creates ADA and WCAG 2.2 legal exposure Worse, you're shutting out the exact people you exist to serve.

Compliance

WCAG 2.2 AA Compliance

Every page meets or exceeds WCAG 2.2 AA standards. Large touch targets, high contrast ratios, screen reader optimization, keyboard-navigable menus — built for older adults and the families making decisions on their behalf.

Embedded Virtual Tours

Matterport or custom 360° tours embed directly into community and room-type pages. Families can explore your facility from anywhere. No plugins, no app downloads.

Intelligent Inquiry Routing

Forms capture care level, timeline, and budget, then route to the right admissions counselor via email, SMS, or CRM webhook. No more inbox sorting, no more lost leads.

Real-Time Availability Display

Staff update room and unit availability through a simple dashboard. Families see current openings without picking up the phone — which reduces call volume and speeds up decisions.

HIPAA-Conscious Architecture

Marketing sites aren't covered entities, but we build with privacy in mind anyway. No unnecessary tracking, encrypted form submissions, and Supabase row-level security on any health-adjacent data.

Multi-Location Management

Manage multiple communities from one CMS. Each location gets its own pages, staff profiles, tours, and availability — while sharing brand assets and navigation patterns across the organization.

Wat we bouwen

Care Level Landing Pages

Dedicated pages for independent living, assisted living, memory care, and skilled nursing, each with unique content, tours, and inquiry forms tailored to that specific care level.

Family Decision Hub

A resource center with checklists, cost comparisons, and care guides that ranks for informational searches and builds trust before anyone picks up the phone.

Staff & Caregiver Profiles

Editable staff bios with photos, credentials, and personal statements. Families feel like they already know your team before they ever walk through the door.

Event & Activity Calendar

A self-managed event calendar showing community events, open houses, and family visiting hours — automatically displayed on each location's page.

Review & Testimonial Engine

Structured data markup on family testimonials that feeds Google rich snippets, putting real social proof in front of people actively searching for care options.

Lead Attribution Dashboard

Track which pages, tours, and calls-to-action actually drive move-ins — not just clicks — with UTM-aware analytics piped directly into your CRM.

Ons proces

Discovery & Family Journey Mapping

We start by interviewing your admissions team, analyzing competitor sites, and mapping how adult children actually research care for a parent. That work drives the site architecture and conversion strategy — not guesswork.

Week 1

Design & Accessibility Audit

High-fidelity Figma designs built mobile-first, WCAG 2.2 AA compliant from the very first frame. Virtual tour placement, form flows, and inquiry routing logic are all locked in before a line of code gets written.

Weeks 2–3

Development & Integration

Then comes the build: Next.js with a Supabase backend. Matterport embeds, Twilio SMS routing, CRM webhooks, and the availability dashboard all get wired up. Your staff gets trained on the CMS before we hand anything over.

Weeks 4–6

QA, Accessibility Testing & Launch

Manual accessibility testing with real screen readers and keyboard navigation. Performance tuned to 95+ Lighthouse scores. DNS cutover and 301 redirect mapping from your old site — all handled.

Week 7

Post-Launch Optimization

Thirty days of watching inquiry routing, form conversion rates, and tour engagement in the real world. We adjust CTAs, form fields, and page layouts based on what actual families do — not what we assumed they'd do.

Weeks 8–10

Next.jsSupabaseVercelMatterport APITwilioMapboxCloudinary

Veelgestelde vragen

Hoeveel kost een senior living website?

Websites voor één community met virtual tours en inquiry routing beginnen bij $8.000. Multi-location organisaties met een gedeelde CMS, CRM-integratie en availability dashboards kosten meestal tussen $14.000 en $25.000. Vaste prijzen, opgegeven na discovery. Geen uurtarief, geen verrassingen.

Kun je Matterport virtual tours in onze website integreren?

Ja. Matterport tours embedden rechtstreeks in room-type en community pagina's met lazy loading zodat ze je page speed niet aantasten. Als je nog geen tours hebt, kunnen we lokale Matterport fotografen aanbevelen of custom 360° photo galleries bouwen als een lichter alternatief.

Hoe werkt inquiry routing voor meerdere care levels?

Elk inquiry formulier legt care level, timeline en locatie vast. De routing engine stuurt die lead naar de juiste admissions counselor via e-mail, SMS via Twilio of rechtstreeks in je CRM. Regels zijn configureerbaar — jouw team kan routing logica aanpassen zonder code aan te raken.

Zal de website toegankelijk zijn voor ouders?

Accessibility is niet achteraf aangebracht. Het is vanaf het begin ontworpen. Grote lettertypen, hoog contrast, royale aanraakdoelen, volledige toetsenbordsnavigatie en screen reader-ondersteuning. Elke pagina wordt handmatig getest met ondersteuningstechnologie voordat het live gaat.

Kan onze staf kameravailabiliteit zonder een developer updaten?

Ja. Admissions staff schakelen availability per room type en community in via een eenvoudig dashboard. Wijzigingen verschijnen binnen seconden op de openbare site — geen code, geen support tickets, geen wachten. We trainen jouw team tijdens de build zodat ze zelfstandig kunnen werken voordat we live gaan.

Hoe lang duurt het om een senior living website te bouwen?

Een website voor één community duurt 7–8 weken van start tot launch. Multi-location builds met CRM-integratie en custom dashboards duren meestal 10–12 weken. Je krijgt een gedetailleerde timeline tijdens discovery zodat je marketing en admissions teams eraan kunnen plannen.

Senior Living Websites from $8,000

Fixed-fee. Virtual tours and inquiry routing included. 30-day post-launch support.

See all packages →

Next.js Development Core Web Vitals Optimization Core Web Vitals Complete Guide 2026

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