Your Occupancy Rate Just Hit 73%. Your Website is Why.
If you're an executive director watching families bounce after 11 seconds on your homepage, you're losing $47K per empty bed -- because your site can't answer the one question they came with.
Custom websites for assisted living and senior care communities. Virtual tours, family inquiry routing, and accessibility-first design that converts visitors into residents.
Senior living website design is about building purpose-built sites for assisted living, memory care, and independent living communities -- not adapting a generic template and hoping it works. Accessibility comes first, for older adults and their families. These sites embed virtual tours, route inquiries to the right staff member based on care level, location, or availability, and do one thing above all else: turn concerned adult children into scheduled tours and move-ins.
Your Current Site May Be a Liability
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
WCAG 2.2 AA Compliance
Every page meets or exceeds WCAG 2.2 AA standards. Large touch targets, high contrast ratios, screen reader optimization, keyboard-navigable menus -- built for older adults and the families making decisions on their behalf.
Embedded Virtual Tours
Matterport or custom 360° tours embed directly into community and room-type pages. Families can explore your facility from anywhere. No plugins, no app downloads.
Intelligent Inquiry Routing
Forms capture care level, timeline, and budget, then route to the right admissions counselor via email, SMS, or CRM webhook. No more inbox sorting, no more lost leads.
Real-Time Availability Display
Staff update room and unit availability through a simple dashboard. Families see current openings without picking up the phone -- which reduces call volume and speeds up decisions.
HIPAA-Conscious Architecture
Marketing sites aren't covered entities, but we build with privacy in mind anyway. No unnecessary tracking, encrypted form submissions, and Supabase row-level security on any health-adjacent data.
Multi-Location Management
Manage multiple communities from one CMS. Each location gets its own pages, staff profiles, tours, and availability -- while sharing brand assets and navigation patterns across the organization.
What We Build
Purpose-built features for your industry.
Care Level Landing Pages
Dedicated pages for independent living, assisted living, memory care, and skilled nursing, each with unique content, tours, and inquiry forms tailored to that specific care level.
Family Decision Hub
A resource center with checklists, cost comparisons, and care guides that ranks for informational searches and builds trust before anyone picks up the phone.
Staff & Caregiver Profiles
Editable staff bios with photos, credentials, and personal statements. Families feel like they already know your team before they ever walk through the door.
Event & Activity Calendar
A self-managed event calendar showing community events, open houses, and family visiting hours -- automatically displayed on each location's page.
Review & Testimonial Engine
Structured data markup on family testimonials that feeds Google rich snippets, putting real social proof in front of people actively searching for care options.
Lead Attribution Dashboard
Track which pages, tours, and calls-to-action actually drive move-ins -- not just clicks -- with UTM-aware analytics piped directly into your CRM.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Discovery & Family Journey Mapping
Week 1We start by interviewing your admissions team, analyzing competitor sites, and mapping how adult children actually research care for a parent. That work drives the site architecture and conversion strategy -- not guesswork.
Design & Accessibility Audit
Weeks 2–3High-fidelity Figma designs built mobile-first, WCAG 2.2 AA compliant from the very first frame. Virtual tour placement, form flows, and inquiry routing logic are all locked in before a line of code gets written.
Development & Integration
Weeks 4–6Then comes the build: Next.js with a Supabase backend. Matterport embeds, Twilio SMS routing, CRM webhooks, and the availability dashboard all get wired up. Your staff gets trained on the CMS before we hand anything over.
QA, Accessibility Testing & Launch
Week 7Manual accessibility testing with real screen readers and keyboard navigation. Performance tuned to 95+ Lighthouse scores. DNS cutover and 301 redirect mapping from your old site -- all handled.
Post-Launch Optimization
Weeks 8–10Thirty days of watching inquiry routing, form conversion rates, and tour engagement in the real world. We adjust CTAs, form fields, and page layouts based on what actual families do -- not what we assumed they'd do.
Frequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Free Senior Living Site Assessment
We'll review your current site and deliver a quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.