Now accepting Q2 projects — limited slots available. Get started →
Deutsch 繁體中文 Espanol 中文 Nederlands Francais 日本語 한국어 Portugues العربية English
Healthcare & Senior Living
Virtual ToursInquiry RoutingADA Compliant

Senior Living Website Design

Virtual Tours and Inquiry Routing Built In

3x
Tour Requests
vs. template sites
98+
Accessibility Score
WCAG 2.2 AA
<2s
Load Time
Mobile-first
0
Missed Inquiries
Smart routing
What Is Senior Living Website Design?

Senior living website design is about building purpose-built sites for assisted living, memory care, and independent living communities — not adapting a generic template and hoping it works. Accessibility comes first, for older adults and their families. These sites embed virtual tours, route inquiries to the right staff member based on care level, location, or availability, and do one thing above all else: turn concerned adult children into scheduled tours and move-ins.

Où les projets échouent

Template sites with tiny fonts, poor contrast, and no keyboard navigation push away the exact people you're trying to reach Families leave within seconds and call the competitor down the road instead.
Without virtual tours, families have to visit in person before any real connection forms You lose out-of-state families entirely — and that's actually the fastest-growing segment of senior living prospects right now.
Generic contact forms dump every inquiry into one inbox with no context Memory care leads sit for days while staff picks through independent living questions.
If your CMS requires a developer to update room availability, staff bios, or event calendars, that's a real problem Outdated information signals disorganization, and families notice immediately.
No connection between your website and your CRM means sales staff re-enter data by hand, leads slip through the cracks, and you can't track what's actually driving move-ins. Sales staff manually re-enters data, leads fall through cracks, and attribution is impossible
An inaccessible site creates ADA and WCAG 2.2 legal exposure Worse, you're shutting out the exact people you exist to serve.

Conformité

WCAG 2.2 AA Compliance

Every page meets or exceeds WCAG 2.2 AA standards. Large touch targets, high contrast ratios, screen reader optimization, keyboard-navigable menus — built for older adults and the families making decisions on their behalf.

Embedded Virtual Tours

Matterport or custom 360° tours embed directly into community and room-type pages. Families can explore your facility from anywhere. No plugins, no app downloads.

Intelligent Inquiry Routing

Forms capture care level, timeline, and budget, then route to the right admissions counselor via email, SMS, or CRM webhook. No more inbox sorting, no more lost leads.

Real-Time Availability Display

Staff update room and unit availability through a simple dashboard. Families see current openings without picking up the phone — which reduces call volume and speeds up decisions.

HIPAA-Conscious Architecture

Marketing sites aren't covered entities, but we build with privacy in mind anyway. No unnecessary tracking, encrypted form submissions, and Supabase row-level security on any health-adjacent data.

Multi-Location Management

Manage multiple communities from one CMS. Each location gets its own pages, staff profiles, tours, and availability — while sharing brand assets and navigation patterns across the organization.

Ce que nous construisons

Care Level Landing Pages

Dedicated pages for independent living, assisted living, memory care, and skilled nursing, each with unique content, tours, and inquiry forms tailored to that specific care level.

Family Decision Hub

A resource center with checklists, cost comparisons, and care guides that ranks for informational searches and builds trust before anyone picks up the phone.

Staff & Caregiver Profiles

Editable staff bios with photos, credentials, and personal statements. Families feel like they already know your team before they ever walk through the door.

Event & Activity Calendar

A self-managed event calendar showing community events, open houses, and family visiting hours — automatically displayed on each location's page.

Review & Testimonial Engine

Structured data markup on family testimonials that feeds Google rich snippets, putting real social proof in front of people actively searching for care options.

Lead Attribution Dashboard

Track which pages, tours, and calls-to-action actually drive move-ins — not just clicks — with UTM-aware analytics piped directly into your CRM.

Notre processus

01

Discovery & Family Journey Mapping

We start by interviewing your admissions team, analyzing competitor sites, and mapping how adult children actually research care for a parent. That work drives the site architecture and conversion strategy — not guesswork.
Week 1
02

Design & Accessibility Audit

High-fidelity Figma designs built mobile-first, WCAG 2.2 AA compliant from the very first frame. Virtual tour placement, form flows, and inquiry routing logic are all locked in before a line of code gets written.
Weeks 2–3
03

Development & Integration

Then comes the build: Next.js with a Supabase backend. Matterport embeds, Twilio SMS routing, CRM webhooks, and the availability dashboard all get wired up. Your staff gets trained on the CMS before we hand anything over.
Weeks 4–6
04

QA, Accessibility Testing & Launch

Manual accessibility testing with real screen readers and keyboard navigation. Performance tuned to 95+ Lighthouse scores. DNS cutover and 301 redirect mapping from your old site — all handled.
Week 7
05

Post-Launch Optimization

Thirty days of watching inquiry routing, form conversion rates, and tour engagement in the real world. We adjust CTAs, form fields, and page layouts based on what actual families do — not what we assumed they'd do.
Weeks 8–10
Next.jsSupabaseVercelMatterport APITwilioMapboxCloudinary

Questions fréquentes

How much does a senior living website cost?

Single-community sites with virtual tours and inquiry routing start at $8,000. Multi-location organizations with a shared CMS, CRM integration, and availability dashboards typically fall between $14,000 and $25,000. Fixed fees, quoted after discovery. No hourly billing, no surprises.

Can you integrate Matterport virtual tours into our website?

Yes. Matterport tours embed directly into room-type and community pages with lazy loading so they don't hurt your page speed. If you don't have tours yet, we can recommend local Matterport photographers or build custom 360° photo galleries as a lighter-weight alternative.

How does inquiry routing work for multiple care levels?

Every inquiry form captures care level, timeline, and location. The routing engine sends that lead to the right admissions counselor via email, SMS through Twilio, or directly into your CRM. Rules are configurable — your team can update routing logic without touching code.

Will the website be accessible for elderly users?

Accessibility isn't bolted on at the end. It's designed in from the start. Large fonts, high contrast, generous touch targets, full keyboard navigation, and screen reader support. Every page gets tested manually with assistive technology before launch.

Can our staff update room availability without a developer?

Yes. Admissions staff toggle availability by room type and community through a simple dashboard. Changes appear on the public site within seconds — no code, no support tickets, no waiting. We train your team during the build so they're comfortable before we go live.

How long does it take to build a senior living website?

A single-community site runs 7–8 weeks from kickoff to launch. Multi-location builds with CRM integration and custom dashboards typically take 10–12 weeks. You'll get a detailed timeline during discovery so your marketing and admissions teams can plan around it.

Senior Living Websites from $8,000
Fixed-fee. Virtual tours and inquiry routing included. 30-day post-launch support.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationCore Web Vitals Complete Guide 2026

Get Your Free Senior Living Site Assessment

We'll review your current site and deliver a quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →