Your site goes live with a language toggle. A Tel Aviv user switches to Hebrew. The layout fractures — buttons misalign, margins flip incorrectly, typography stacks wrong. That's what happens when RTL is a CSS patch instead of a design system. We build bidirectional architecture from component level up. Your Hebrew interface mirrors properly because spacing tokens, flexbox direction, and text flow are locale-aware before a single line of content gets written. Next.js App Router handles i18n routing. Supabase gives you auth and Postgres with row-level security. Vercel's edge network keeps LCP under two seconds whether your investor opens the deck link in Herzliya or Houston. Our London studio runs GMT+0 — near-complete overlap with your IST workday. You get production-ready builds in four weeks while your engineering team stays on actual product. No Rothschild Boulevard office. No enterprise retainers. Just repeatable systems for startups burning ₪100K monthly who need their marketing site live before the next board meeting.
Waar projecten falen
Wat we bouwen
Waste engineering sprints building a marketing site instead of shipping product features
Ship bilingual layouts that visually break every time Hebrew content gets added
Miss organic traffic because your site has zero technical SEO in Hebrew or English
Burn runway paying Tel Aviv agency rates for work that gets scrapped after Series A
Lose US investor attention when your demo link loads in four seconds on their connection
Watch competitors with worse products rank higher because their i18n routing actually works
Ons proces
Scoping & Stack Alignment
Design System & RTL Architecture
Next.js Build + Supabase Integration
Content, SEO & QA
Launch & Handoff
Veelgestelde vragen
Do you have an office in Tel Aviv?
No. Our studios are in London (HQ) and Los Angeles. We work with Tel Aviv-based clients entirely through remote delivery — async documentation, shared Figma/GitHub workspaces, and video calls scheduled during IST working hours. Our London team is GMT+0 (or GMT+1 in summer), which gives us 6-7 hours of direct overlap with your IST day. We've shipped multiple projects for Israeli startups this way and the process is well-tested.
How does the IST timezone overlap actually work day-to-day?
London is 1-2 hours behind Tel Aviv depending on daylight saving. In practice, your 10am is our 8 or 9am — so we have a full shared working afternoon. Standups happen at 11am IST / 9am GMT. Our LA team (PST) picks up evening handoffs, which means there's almost always someone working on your project during waking hours. Slack and Linear stay active across both studios.
Can you build a site that works properly in Hebrew RTL?
Yes, and this is something we take seriously at the architecture level. We don't build LTR and then mirror it with a CSS transform — that approach breaks constantly. We use RTL-first design tokens, logical CSS properties (margin-inline-start instead of margin-left), and test every component in both directions. Hebrew typography gets its own font stack and spacing scale. The result is a site that feels native in both Hebrew and English, not a bolted-on translation.
What does a typical Tel Aviv startup project cost in shekels?
Most startup builds fall in the ₪45,000 to ₪180,000 range depending on scope. A focused MVP marketing site with bilingual support and Supabase auth runs toward the lower end. A full product site with dynamic content, multiple locale routes, and CMS integration pushes higher. We quote fixed prices after a paid scoping session so there are no surprises. We invoice in GBP or USD, but we're transparent about the shekel-equivalent cost upfront.
Why Next.js and Supabase instead of a traditional Israeli dev stack?
Israeli startups often default to React SPAs with a Node/Express backend or Firebase. Next.js gives you server-side rendering and edge caching out of the box — which means better SEO, faster loads, and less client-side JavaScript. Supabase replaces Firebase with open-source Postgres, row-level security, and generated TypeScript types. It's a stack that scales from MVP to Series B without a rewrite, and it deploys to Vercel's edge so your site is fast globally, not just in Israel.
Can you work alongside our existing Israeli engineering team?
Absolutely. We do this regularly. Your engineers stay on core product work, and we own the marketing site or public-facing web layer. We integrate into your existing GitHub org, follow your branching conventions, and document everything in English (or Hebrew if your team prefers — our project docs support both). The handoff at the end is clean: your team gets full ownership of the codebase with no vendor lock-in.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.