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Bilingual (JP/EN)Export-FocusedB2B Industrial

Your Factory Makes World-Class Parts. Your Website Looks Like 2009.

If you're a Japanese manufacturer watching inquiries go to competitors with English sites, you're losing deals you already earned on quality.

We build bilingual, high-performance websites that help Japanese manufacturers reach global buyers and streamline export operations.

2x
Inquiry Volume
Average client increase
95+
Lighthouse Score
Performance target
<1.5s
Load Time
Global CDN delivery
JP/EN
Bilingual
Native-quality copy
What Japanese Manufacturer Sites Actually Need -- And What Most Skip

A global buyer lands on your site. They're searching for precision parts, industrial equipment, or materials your factory ships daily. But your catalog lives in a PDF, your product pages load in Japanese only, and your inquiry form routes to a generic inbox no one checks after 6 PM Tokyo time. Japanese manufacturer website development fixes that gap -- building bilingual, performance-optimized sites where product specs index in Google, technical drawings render on mobile, and RFQ forms route to the right regional contact automatically. Your engineering team keeps building. Your site starts selling.

What is holding your current website back?

Common gaps we find in nearly every audit.

Your site is Japanese-only with no English content strategy
Risk: Global buyers searching for your products right now can't find you.
Static PDF catalogs are invisible to search engines
Risk: Competitors with indexed product pages are capturing the organic traffic that should be yours.
Slow load times outside Japan drive buyers away
Risk: 53% leave after 3 seconds -- and on domestic hosting, overseas visitors rarely make it past that threshold.
No RFQ or inquiry system built for export workflows
Risk: Potential deals stall in generic contact forms with no follow-up automation.
Your site looks dated next to Western industrial competitors
Risk: Buyers associate an outdated website with outdated manufacturing -- and move on.
No analytics tracking which products or regions generate interest
Risk: Without that data, you're guessing which export markets to pursue and where to send your sales team.

How We Build This Right

Every safeguard, built in from Day 1.

Bilingual Architecture

Native Japanese and English content served through proper i18n routing with hreflang tags. No machine translation -- each language gets its own SEO-optimized content structure.

Global Edge Delivery

Assets deployed to a worldwide CDN so your site loads fast in Houston, Hamburg, and Ho Chi Minh City. Sub-1.5 second load times regardless of where the buyer sits.

Product Catalog System

Searchable, filterable product pages with structured data for specifications, certifications, and downloadable datasheets. Every product page becomes an indexed landing page.

RFQ & Inquiry Pipeline

Custom request-for-quote forms that capture product interest, volume requirements, and destination country. Submissions route to the right sales team with full context attached.

Export Compliance Display

ISO certifications, JIS standards, and export documentation presented clearly. Procurement teams need to verify your credentials before making first contact -- give them what they need.

Analytics & Market Intelligence

Track which products, regions, and languages drive the most engagement. Know where your next export market is before your competitors figure it out.

What We Build

Purpose-built features for your industry.

Build bilingual product catalogs that index in both Google.com and Google.co.jp without duplicate content penalties

Your catalog becomes discoverable to buyers searching in English, German, or Mandarin -- not just Japanese speakers

Deploy static-generated pages that load in under 1.2 seconds from Singapore, Los Angeles, or Hamburg

Overseas visitors see load times that match domestic hosting, eliminating the 3-second bounce threshold

Render technical specs and drawings responsively so mobile researchers don't bounce at the PDF wall

Engineers and procurement teams view full technical documentation on their phones during factory visits

Route inquiry forms by detected language and product category straight to regional sales contacts

Sales receives qualified leads with product context and regional routing -- no manual triage needed

Structure product data with JSON-LD so specifications surface directly in search results

Google displays your tolerances, materials, and certifications inline with search results before the click

Track which products and geographies generate the most engagement so your export strategy follows real demand

Your team allocates trade show budgets and regional sales resources based on actual buyer interest data

Built on a Modern, Secure Stack

Next.jsHeadless CMSVerceli18n RoutingCloudinarySupabaseGoogle Tag Manager

Our Development Process

From discovery to launch. Quality at every step.

01

Export Audit & Strategy

Week 1

We analyze your current site, target export markets, competitor positioning, and product catalog structure. You walk away with a bilingual sitemap and a concrete conversion strategy document.

02

Design & Content Architecture

Weeks 2-3

Wireframes and visual design that balance your Japanese brand identity with Western B2B expectations. Product taxonomy and content models defined for both languages.

03

Development & CMS Integration

Weeks 4-6

Next.js build with i18n routing, headless CMS setup, product catalog system, and RFQ forms -- all deployed to global edge infrastructure.

04

Content Population & QA

Weeks 7-8

Bilingual content loaded and tested across regions and devices. Technical SEO audit, accessibility review, and performance benchmarking against Core Web Vitals targets.

05

Launch & Market Activation

Week 9+

Go live with analytics tracking, Search Console configured for both languages, and 30 days of post-launch support to optimize based on real traffic.

Social Animal

Ready to discuss your project?

Get a free quote

Manufacturer Websites from $8,000

Fixed-fee. Bilingual. 30-day post-launch support included. See all packages →

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Frequently Asked Questions

We use Next.js i18n routing with proper hreflang tags, giving each language its own URL structure (e.g., /en/products and /ja/products). Search engines index both versions independently. Your team manages content through a headless CMS and can update either language without touching code.
Yes. We adapt your existing brand guidelines for Western B2B audiences while keeping your visual identity intact. In practice, that usually means adjusting typography for English readability, refining whitespace for mixed-language layouts, and making sure your brand translates culturally — not just linguistically.
Most projects run 8–10 weeks from kickoff to launch. The timeline depends on catalog size and whether content needs to be written or translated. We can work with your existing English copy, or connect you with native technical translators who know manufacturing terminology.
Yes. We deploy to a global CDN with edge nodes across North America, Europe, and Asia-Pacific. Static generation means product pages are pre-built HTML served from the server closest to each visitor. Most clients see sub-1.5 second load times worldwide — a meaningful advantage over competitors running on shared Japanese hosting.
Yes. The headless CMS gives your team a visual editor for adding products, updating specs, uploading datasheets, and managing both language versions. We run training during the launch phase. Most clients are self-sufficient within the first week — no ongoing developer dependency for day-to-day content updates.
Technical SEO is built into every page from the start — structured data, correct hreflang implementation, optimized meta tags in both languages, per-locale XML sitemaps, and Google Search Console configured for each target region. That foundation puts you well ahead of competitors relying on auto-translated content.
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Need enterprise scale?

200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.

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