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Fractional Leadership
Fractional CMOB2B SaaSRevenue Marketing

Fractional CMO for B2B SaaS & Services

Senior Marketing Leadership Without the Full-Time Overhead

3.2×
Avg Pipeline Lift
Within 6 months
$8K
Starting Monthly
No recruiter fees
42%
CAC Reduction
Median client result
90
Day Ramp
Full operating rhythm
What Is a Fractional CMO?

A fractional CMO is a senior marketing executive who works with your company part-time or on contract — typically 15–25 hours per week. They own your marketing strategy, manage your team and vendors, and report directly to the CEO or CRO. For B2B SaaS companies between Series A and C, a fractional CMO fills the gap between founder-led marketing and a full-time hire. You get executive-level pipeline strategy at a fraction of the $350K+ total comp a full-time CMO commands.

Dónde fallan los proyectos

Founder is still running marketing at Series B Board loses confidence in go-to-market execution and delays the next fundraise.
Marketing team exists but has no strategic direction Spend climbs quarter over quarter with no measurable pipeline attribution.
No documented ICP or positioning framework Sales complains about lead quality; AE close rates drop below 15%.
ABM program got launched but never operationalized Six-figure intent data contracts sit unused while competitors win named accounts.
Marketing and sales run off different dashboards Revenue forecasting breaks down and the CFO can't model unit economics accurately.
The full-time CMO search has dragged on six-plus months Every month without leadership costs $40K–$80K in unrealized pipeline velocity.

Cumplimiento

ICP & Positioning Architecture

We build your ideal customer profile from closed-won data, firmographic signals, and buyer interviews. What comes out is a targeting framework your entire GTM team actually runs from.

Pipeline & Funnel Design

Stage definitions, conversion benchmarks, velocity targets, and SLA agreements between marketing and sales. No more arguing about what counts as an MQL.

Demand Generation Strategy

Channel mix, budget allocation, content strategy, and paid program design — all reverse-engineered from your revenue target. Every dollar gets a pipeline attribution model.

ABM Program Operations

Account selection, intent signal workflows, multi-threaded outreach sequences, and sales coordination playbooks. We build ABM that keeps running after we leave.

Revenue Marketing Operations

HubSpot/Salesforce architecture, lifecycle stage automation, lead scoring models, and executive dashboards. Clean data in, reliable forecasts out.

Team & Vendor Management

We manage your in-house marketers, freelancers, and agency partners. Weekly standups, quarterly OKRs, and accountability structures that scale.

Qué construimos

Weekly Strategy Sessions

A 60-minute working session with your CEO or CRO to align marketing execution to board-level revenue targets.

GTM Audit & 90-Day Plan

A full audit of your marketing stack, team, spend, and pipeline — delivered as a prioritized execution roadmap.

Board-Ready Reporting

Monthly marketing performance decks covering pipeline attribution, CAC trends, and the channel efficiency metrics your investors actually want to see.

Hiring & Org Design

Marketing org chart recommendations, job descriptions, interview scorecards, and onboarding plans for your first or next marketing hires.

Competitive Intelligence

Quarterly competitive landscape analysis covering positioning, pricing signals, content strategy, and share-of-voice benchmarks.

Messaging & Content Strategy

Core narrative framework, homepage copy direction, sales enablement briefs, and an editorial calendar tied directly to pipeline stages.

Nuestro proceso

01

GTM Diagnostic

Deep audit of your current marketing org, tech stack, pipeline data, and competitive position. We interview sales, CS, and product leadership to find the real bottlenecks.
Week 1–2
02

ICP & Strategy Build

We deliver your ICP framework, positioning document, channel strategy, and a 90-day execution plan with clear pipeline targets and budget allocations.
Week 3–4
03

Execution & Team Activation

We start executing the highest-leverage initiatives. That means standing up reporting dashboards, launching priority campaigns, and establishing a weekly operating rhythm with your team.
Week 5–8
04

Optimize & Scale

We analyze first-campaign data, refine targeting, adjust spend allocation, and start building repeatable playbooks. ABM programs and content engines come online.
Month 3–4
05

Transition or Continue

At the 90-day mark, we assess together: continue the fractional engagement, hire a full-time CMO (we help recruit), or hand off to an upgraded internal team with documented SOPs.
Month 4+
HubSpotSalesforce6senseMetadata.ioDemandbaseLookerSegmentClay

Preguntas frecuentes

How is a fractional CMO different from a marketing consultant?

A consultant delivers recommendations. A fractional CMO owns execution. They show up to leadership meetings, manage your team, hold vendors accountable, and are on the hook for pipeline numbers — not just a strategy deck. They operate as your CMO, just part-time across multiple clients.

How many hours per week does a fractional CMO work?

Typically 15–25 hours per week depending on engagement tier. That covers strategy sessions, team management, vendor oversight, campaign reviews, and board prep. Most B2B SaaS companies between $2M–$15M ARR don't need 40 hours of CMO-level work — they need the right 20 hours pointed at the highest-leverage activities.

When should a B2B SaaS company hire a fractional CMO?

The sweet spot is post-product-market-fit with $1M–$20M ARR. You've closed enough deals to recognize ICP patterns but need executive marketing leadership to build repeatable pipeline. If your founder is still approving blog posts or your marketing team's running without strategic direction, you're ready.

Will a fractional CMO manage our existing marketing team?

Yes. Managing your marketers is a core part of the role — setting OKRs, running weekly standups, conducting 1:1s, and keeping execution quality high. Most fractional CMOs also handle agency relationships and freelance contractors, and can help hire new team members when the org needs to grow.

How do you measure fractional CMO success?

Pipeline generated, pipeline velocity, marketing-sourced revenue, CAC payback period, and lead-to-close conversion rates. We set specific targets in the 90-day plan and report against them monthly. Vanity metrics like MQLs only matter insofar as they predict revenue outcomes downstream.

What happens after the fractional CMO engagement ends?

Everything stays with you: strategy documents, SOPs, dashboards, playbooks, and org design recommendations. If you're ready to hire full-time, we help write the job description, screen candidates, and onboard your new CMO. The goal is always to make the role transferable — not to create dependency.

Fractional CMO from $8,000/mo
Month-to-month after 90-day minimum. No equity required.
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