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Fractional Leadership
Fractional CMOB2B SaaSRevenue Marketing

Tu board quiere pipeline. Tienes tres plazas de headcount y cero presupuesto de CMO.

Si eres fundador o VP de Ventas en una SaaS B2B en etapa Series A-C, sabes que la brecha entre 'actividad de marketing' y 'pipeline atribuible a ingresos' es donde terminan las carreras.

3.2×
Avg Pipeline Lift
Within 6 months
$8K
Starting Monthly
No recruiter fees
42%
CAC Reduction
Median client result
90
Day Ramp
Full operating rhythm
What Is a Fractional CMO?

A fractional CMO is a senior marketing executive who works with your company part-time or on contract — typically 15–25 hours per week. They own your marketing strategy, manage your team and vendors, and report directly to the CEO or CRO. For B2B SaaS companies between Series A and C, a fractional CMO fills the gap between founder-led marketing and a full-time hire. You get executive-level pipeline strategy at a fraction of the $350K+ total comp a full-time CMO commands.

Dónde fallan los proyectos

Founder is still running marketing at Series B Board loses confidence in go-to-market execution and delays the next fundraise.
Marketing team exists but has no strategic direction Spend climbs quarter over quarter with no measurable pipeline attribution.
No documented ICP or positioning framework Sales complains about lead quality; AE close rates drop below 15%.
ABM program got launched but never operationalized Six-figure intent data contracts sit unused while competitors win named accounts.
Marketing and sales run off different dashboards Revenue forecasting breaks down and the CFO can't model unit economics accurately.
The full-time CMO search has dragged on six-plus months Every month without leadership costs $40K–$80K in unrealized pipeline velocity.

Cumplimiento

ICP & Positioning Architecture

We build your ideal customer profile from closed-won data, firmographic signals, and buyer interviews. What comes out is a targeting framework your entire GTM team actually runs from.

Pipeline & Funnel Design

Stage definitions, conversion benchmarks, velocity targets, and SLA agreements between marketing and sales. No more arguing about what counts as an MQL.

Demand Generation Strategy

Channel mix, budget allocation, content strategy, and paid program design — all reverse-engineered from your revenue target. Every dollar gets a pipeline attribution model.

ABM Program Operations

Account selection, intent signal workflows, multi-threaded outreach sequences, and sales coordination playbooks. We build ABM that keeps running after we leave.

Revenue Marketing Operations

HubSpot/Salesforce architecture, lifecycle stage automation, lead scoring models, and executive dashboards. Clean data in, reliable forecasts out.

Team & Vendor Management

We manage your in-house marketers, freelancers, and agency partners. Weekly standups, quarterly OKRs, and accountability structures that scale.

Qué construimos

Weekly Strategy Sessions

A 60-minute working session with your CEO or CRO to align marketing execution to board-level revenue targets.

GTM Audit & 90-Day Plan

A full audit of your marketing stack, team, spend, and pipeline — delivered as a prioritized execution roadmap.

Board-Ready Reporting

Monthly marketing performance decks covering pipeline attribution, CAC trends, and the channel efficiency metrics your investors actually want to see.

Hiring & Org Design

Marketing org chart recommendations, job descriptions, interview scorecards, and onboarding plans for your first or next marketing hires.

Competitive Intelligence

Quarterly competitive landscape analysis covering positioning, pricing signals, content strategy, and share-of-voice benchmarks.

Messaging & Content Strategy

Core narrative framework, homepage copy direction, sales enablement briefs, and an editorial calendar tied directly to pipeline stages.

Nuestro proceso

01

GTM Diagnostic

Deep audit of your current marketing org, tech stack, pipeline data, and competitive position. We interview sales, CS, and product leadership to find the real bottlenecks.
Week 1–2
02

ICP & Strategy Build

We deliver your ICP framework, positioning document, channel strategy, and a 90-day execution plan with clear pipeline targets and budget allocations.
Week 3–4
03

Execution & Team Activation

We start executing the highest-leverage initiatives. That means standing up reporting dashboards, launching priority campaigns, and establishing a weekly operating rhythm with your team.
Week 5–8
04

Optimize & Scale

We analyze first-campaign data, refine targeting, adjust spend allocation, and start building repeatable playbooks. ABM programs and content engines come online.
Month 3–4
05

Transition or Continue

At the 90-day mark, we assess together: continue the fractional engagement, hire a full-time CMO (we help recruit), or hand off to an upgraded internal team with documented SOPs.
Month 4+
HubSpotSalesforce6senseMetadata.ioDemandbaseLookerSegmentClay

Preguntas frecuentes

¿En qué se diferencia un CMO Fractional de un consultor de marketing?

Un consultor entrega recomendaciones. Un CMO Fractional se hace dueño de la ejecución. Se presenta en las reuniones de liderazgo, gestiona a tu equipo, responsabiliza a los vendors y rinde cuentas por los números de pipeline — no solo por un deck de estrategia. Opera como tu CMO, simplemente a tiempo parcial y en paralelo con otros clientes.

¿Cuántas horas por semana trabaja un CMO Fractional?

Típicamente entre 15 y 25 horas semanales según el nivel de engagement. Eso cubre sesiones de estrategia, gestión de equipo, supervisión de vendors, revisiones de campañas y preparación para el board. La mayoría de las empresas SaaS B2B entre $2M y $15M ARR no necesitan 40 horas de trabajo a nivel CMO — necesitan las 20 horas correctas apuntadas a las actividades de mayor apalancamiento.

¿Cuándo debería una empresa SaaS B2B contratar un CMO Fractional?

El momento ideal es cuando ya alcanzaste product-market fit y tienes entre $1M y $20M ARR. Has cerrado suficientes deals para reconocer patrones de ICP, pero necesitas liderazgo ejecutivo de marketing para construir pipeline repetible. Si el fundador todavía aprueba posts del blog o el equipo de marketing opera sin dirección estratégica, ya estás listo.

¿El CMO Fractional va a gestionar a nuestro equipo de marketing actual?

Sí. Gestionar a tus marketers es una parte central del rol — definir OKRs, liderar standups semanales, hacer 1:1s y mantener alta la calidad de ejecución. La mayoría de los CMOs Fractional también se encarga de las relaciones con agencias y freelancers, y puede ayudar a contratar nuevos miembros cuando la organización necesita crecer.

¿Cómo se mide el éxito de un CMO Fractional?

Pipeline generado, velocidad de pipeline, revenue originado por marketing, período de recuperación del CAC y tasas de conversión de lead a cierre. Se establecen objetivos específicos en el plan de 90 días y se reportan mensualmente. Las vanity metrics como los MQLs solo importan en la medida en que predicen resultados de revenue más adelante en el funnel.

¿Qué pasa cuando termina el engagement con el CMO Fractional?

Todo se queda contigo: documentos de estrategia, SOPs, dashboards, playbooks y recomendaciones de diseño organizacional. Si estás listo para contratar a alguien full-time, te ayudamos a redactar la descripción del puesto, evaluar candidatos y hacer el onboarding de tu nuevo CMO. El objetivo siempre es que el rol sea transferible — nunca crear dependencia.

Fractional CMO from $8,000/mo
Month-to-month after 90-day minimum. No equity required.
See engagement options →
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