Fractional CMO for B2B SaaS & Services

A consultant delivers recommendations. A fractional CMO owns execution. They show up to leadership meetings, manage your team, hold vendors accountable, and are on the hook for pipeline numbers — not just a strategy deck. They operate as your CMO, just part-time across multiple clients.

Typically 15–25 hours per week depending on engagement tier. That covers strategy sessions, team management, vendor oversight, campaign reviews, and board prep. Most B2B SaaS companies between $2M–$15M ARR don't need 40 hours of CMO-level work — they need the right 20 hours pointed at the highest-leverage activities.

The sweet spot is post-product-market-fit with $1M–$20M ARR. You've closed enough deals to recognize ICP patterns but need executive marketing leadership to build repeatable pipeline. If your founder is still approving blog posts or your marketing team's running without strategic direction, you're ready.

Yes. Managing your marketers is a core part of the role — setting OKRs, running weekly standups, conducting 1:1s, and keeping execution quality high. Most fractional CMOs also handle agency relationships and freelance contractors, and can help hire new team members when the org needs to grow.

Pipeline generated, pipeline velocity, marketing-sourced revenue, CAC payback period, and lead-to-close conversion rates. We set specific targets in the 90-day plan and report against them monthly. Vanity metrics like MQLs only matter insofar as they predict revenue outcomes downstream.

Everything stays with you: strategy documents, SOPs, dashboards, playbooks, and org design recommendations. If you're ready to hire full-time, we help write the job description, screen candidates, and onboard your new CMO. The goal is always to make the role transferable — not to create dependency.