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Online Coaching & Education
Member PortalsVideo LibrariesProgress TrackingStripe Billing

Desenvolvimento de Plataforma de Coaching Online

Sua Receita de Coaching Está Sangrando 10% Todo Mês em Taxas de Plataforma

4-6
Week Build Time
Discovery to launch
0%
Platform Fees
You own the code
95+
Lighthouse Score
Performance target
$0
Revenue Share
Unlike Kajabi/Teachable
What a Custom Platform Actually Fixes — And What It Won't

Your client logs in and sees their progress dashboard load in under a second. No Kajabi branding. No Teachable toolbar. Just your coaching methodology, running on infrastructure you control. A custom coaching platform replaces the SaaS middleman with direct Stripe billing, conditional content unlocks triggered by your logic, and member portals shaped around how your cohorts actually learn. You stop paying 5–10% transaction fees. You stop reshaping your programs to fit Teachable's template hierarchy. Your onboarding flows fire automatically. Your group coaching rooms don't require three separate logins. And when a client asks for a feature your business model needs, you build it instead of submitting a feature request to a product team in San Francisco who'll never prioritize coaches earning under seven figures.

Onde os projetos falham

Kajabi and Teachable take 5-10% of your revenue on every transaction At $50K/month, that's $3K-$5K gone every single month — forever. That's not a software cost. That's a tax on your growth.
These platforms also force your coaching methodology into their content structure You end up reshaping your programs to fit their templates, which quietly erodes the thing clients are actually paying for.
Progress tracking is another casualty Most SaaS coaching tools don't give clients a real sense of their own growth, and when people can't see momentum, they disengage. Retention drops.
Running group coaching usually means juggling Zoom, Calendly, and Slack simultaneously Every new cohort adds more admin overhead, and clients feel the friction even if they can't name it.
Your brand also looks identical to every other coach on the platform A prospective client can't tell your premium offer apart from someone charging $29/month for a PDF course.
And custom workflows? Forget it Onboarding sequences, conditional content unlocks, anything that reflects how your business actually runs — you're doing it manually. That's manageable at 30 clients. It falls apart at 100.

Conformidade

Branded Member Portal

A fully custom client dashboard with login, profile management, and personalized content feeds. Clients see their programs, upcoming sessions, and progress — all under your brand, not someone else's.

Mux-Powered Video Library

Adaptive bitrate video streaming with DRM protection. Content is organized by program, module, and lesson, with bookmarking and completion tracking built in.

Client Progress Tracking

Custom dashboards that surface client metrics, milestones, and goal completion. Coaches get aggregate data across cohorts; clients see their own trajectory.

Calendar & Booking Integration

Embedded scheduling for 1:1 sessions and group calls via Cal.com or Calendly API, with automatic timezone handling, reminders, and session history.

Stripe Billing & Subscriptions

Recurring subscriptions, one-time payments, payment plans, and coupon codes — all through Stripe. You keep everything minus standard Stripe processing fees. No platform cut.

In-App Messaging

Real-time messaging between coaches and clients with thread organization and file sharing. It replaces Slack and Voxer with a communication layer that lives directly inside your platform.

O que construímos

Stop paying 5–10% platform fees on every Stripe transaction your coaching business processes

Keep 100% of your Stripe revenue by removing the SaaS platform middleman permanently

Escape rigid content templates that force your methodology into someone else's learning structure

Design cohort spaces with shared resources, threaded discussions, and scheduled group video calls

Fix invisible progress tracking that kills client momentum and tanks your retention rates

Unlock content based on enrollment date, module completion, or custom triggers you define

Consolidate fragmented tools — Zoom links, Calendly embeds, Slack channels — into one unified system

Run multi-step intake forms, welcome sequences, and goal-setting wizards that fire on signup

Differentiate your brand from the identical Kajabi storefronts your competitors are using

Control every pixel of your member experience so premium clients see premium execution

Automate onboarding sequences and content unlocks instead of running them manually per client

Deploy mobile-optimized coaching tools clients actually use between sessions on their phones

Nosso processo

01

Discovery & Coaching Workflow Audit

We start by mapping your coaching methodology, client journey, content structure, and revenue model. Every decision about the platform flows from how you actually work.
Week 1
02

Architecture & Design

Then we put together the database schema, API design, UI/UX wireframes, and the Mux/Stripe integration architecture. You approve every screen before we write a line of code.
Week 2
03

Core Platform Build

From there, we build in two phases. First: the member portal, video library, progress tracking, and billing. Functional builds go to a staging environment for your review each Friday. Second: calendar integration, real-time messaging, group coaching features, and third-party connections, followed by end-to-end testing with real client scenarios.
Weeks 3-4
04

Booking, Messaging & Integrations

The final week covers content migration, performance optimization, a security audit, production deployment, and 30 days of post-launch support.
Week 5
05

Migration, QA & Launch

You own the code, pay zero revenue share, and control every feature. Kajabi and Teachable are multi-tenant tools — your coaching bends to fit their structure. A custom platform works the other way around. Your onboarding flow, your progress metrics, your client experience. You're not renting features. You own an asset that compounds in value as your business grows.
Week 6
Next.jsSupabaseStripeMuxVercelCal.com

Perguntas frequentes

Como uma plataforma de coaching personalizada é diferente de Kajabi ou Teachable?

Uma plataforma personalizada oferece controle total sobre sua estrutura, fluxo de receita e experiência do cliente. Você elimina a taxa de 10% que plataformas como Kajabi cobram, integra Stripe diretamente para faturamento recorrente e cria uma interface que reflete sua marca. Com Vercel e Supabase, seus custos de infraestrutura caem para $50-$200/mês.

Posso migrar meu conteúdo e clientes existentes de Kajabi?

Sim. Extraímos seu conteúdo de vídeo, estruturas de curso, contas de clientes e dados de pagamento através da API do Kajabi. Clientes recebem novas credenciais de login e entram em uma interface familiar. Lidamos com migração de subscrição Stripe para que o faturamento recorrente continue funcionando sem interrupção. A maioria das migrações é concluída na semana final de desenvolvimento.

Como funciona hospedagem de vídeo sem uma plataforma como Teachable?

Usamos Mux para entrega de vídeo — a mesma infraestrutura por trás de Netflix e plataformas similares. Mux lida com streaming adaptativo de taxa de bits, proteção DRM e CDN global. Vídeos carregam rápido independentemente do dispositivo ou qualidade de conexão. Você paga por minuto de vídeo entregue, o que geralmente custa menos do que Kajabi enterra em sua taxa mensal.

Quanto custa manutenção contínua após o lançamento?

Hospedagem em Vercel e Supabase geralmente custa $50-$200/mês dependendo do tráfego e volume de vídeo. Oferecemos retentores de manutenção opcional começando em $1.500/mês, cobrindo desenvolvimento de funcionalidades, atualizações de segurança e monitoramento de infraestrutura. A maioria dos coaches gerencia o conteúdo do dia-a-dia através do painel administrativo.

Os clientes podem agendar sessões de coaching diretamente pela plataforma?

Sim. Integramos Cal.com ou Calendly diretamente no portal de membros. Clientes veem slots disponíveis em seu fuso horário, marcam sessões, recebem lembretes automatizados e verificam histórico de sessões sem sair da sua plataforma. Coaches gerenciam disponibilidade de um único calendário que sincroniza com Google Calendar ou Outlook.

Como você lida com coaching em grupo e programas baseados em coortes?

Construímos espaços de coorte dedicados com recursos compartilhados, threads de discussão e sessões em grupo agendadas. Clientes são inscritos em coortes específicas com seus próprios cronogramas e agendamentos de gotejamento. Chamadas de vídeo em grupo se integram através de links de reunião incorporados com gravações armazenadas automaticamente na biblioteca de vídeo. Coaches veem análises de engajamento por coorte.

Coaching Platforms from $12,000
Fixed-fee. No revenue share. 30-day post-launch support included.
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