Your Coaching Platform Is Costing You $18,000 a Year in Platform Fees
If you're a coach or course creator grossing $180k+, you're watching 10% vanish to Kajabi or Teachable every month -- and you can't fix checkout, can't A/B test pricing, can't own your customer data.
Custom coaching platforms with member portals, video libraries, progress tracking, and Stripe billing. Built to replace Kajabi and Teachable in 4-6 weeks.
Your client logs in and sees their progress dashboard load in under a second. No Kajabi branding. No Teachable toolbar. Just your coaching methodology, running on infrastructure you control. A custom coaching platform replaces the SaaS middleman with direct Stripe billing, conditional content unlocks triggered by your logic, and member portals shaped around how your cohorts actually learn. You stop paying 5–10% transaction fees. You stop reshaping your programs to fit Teachable's template hierarchy. Your onboarding flows fire automatically. Your group coaching rooms don't require three separate logins. And when a client asks for a feature your business model needs, you build it instead of submitting a feature request to a product team in San Francisco who'll never prioritize coaches earning under seven figures.
What is holding your current website back?
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Branded Member Portal
A fully custom client dashboard with login, profile management, and personalized content feeds. Clients see their programs, upcoming sessions, and progress -- all under your brand, not someone else's.
Mux-Powered Video Library
Adaptive bitrate video streaming with DRM protection. Content is organized by program, module, and lesson, with bookmarking and completion tracking built in.
Client Progress Tracking
Custom dashboards that surface client metrics, milestones, and goal completion. Coaches get aggregate data across cohorts; clients see their own trajectory.
Calendar & Booking Integration
Embedded scheduling for 1:1 sessions and group calls via Cal.com or Calendly API, with automatic timezone handling, reminders, and session history.
Stripe Billing & Subscriptions
Recurring subscriptions, one-time payments, payment plans, and coupon codes -- all through Stripe. You keep everything minus standard Stripe processing fees. No platform cut.
In-App Messaging
Real-time messaging between coaches and clients with thread organization and file sharing. It replaces Slack and Voxer with a communication layer that lives directly inside your platform.
What We Build
Purpose-built features for your industry.
Stop paying 5–10% platform fees on every Stripe transaction your coaching business processes
Keep 100% of your Stripe revenue by removing the SaaS platform middleman permanently
Escape rigid content templates that force your methodology into someone else's learning structure
Design cohort spaces with shared resources, threaded discussions, and scheduled group video calls
Fix invisible progress tracking that kills client momentum and tanks your retention rates
Unlock content based on enrollment date, module completion, or custom triggers you define
Consolidate fragmented tools -- Zoom links, Calendly embeds, Slack channels -- into one unified system
Run multi-step intake forms, welcome sequences, and goal-setting wizards that fire on signup
Differentiate your brand from the identical Kajabi storefronts your competitors are using
Control every pixel of your member experience so premium clients see premium execution
Automate onboarding sequences and content unlocks instead of running them manually per client
Deploy mobile-optimized coaching tools clients actually use between sessions on their phones
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Discovery & Coaching Workflow Audit
Week 1We start by mapping your coaching methodology, client journey, content structure, and revenue model. Every decision about the platform flows from how you actually work.
Architecture & Design
Week 2Then we put together the database schema, API design, UI/UX wireframes, and the Mux/Stripe integration architecture. You approve every screen before we write a line of code.
Core Platform Build
Weeks 3-4From there, we build in two phases. First: the member portal, video library, progress tracking, and billing. Functional builds go to a staging environment for your review each Friday. Second: calendar integration, real-time messaging, group coaching features, and third-party connections, followed by end-to-end testing with real client scenarios.
Booking, Messaging & Integrations
Week 5The final week covers content migration, performance optimization, a security audit, production deployment, and 30 days of post-launch support.
Migration, QA & Launch
Week 6You own the code, pay zero revenue share, and control every feature. Kajabi and Teachable are multi-tenant tools -- your coaching bends to fit their structure. A custom platform works the other way around. Your onboarding flow, your progress metrics, your client experience. You're not renting features. You own an asset that compounds in value as your business grows.
Ready to discuss your your coaching platform is costing you $18,000 a year in platform fees project?
Get a free quoteFrequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.