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Online Coaching & Education

Member PortalsVideo LibrariesProgress TrackingStripe Billing

Online Coaching Platform Development

Your Coaching Revenue Is Bleeding 10% Every Month to Platform Fees

4-6

Week Build Time

Discovery to launch

Platform Fees

You own the code

95+

Lighthouse Score

Performance target

Revenue Share

Unlike Kajabi/Teachable

What a Custom Platform Actually Fixes — And What It Won't

Your client logs in and sees their progress dashboard load in under a second. No Kajabi branding. No Teachable toolbar. Just your coaching methodology, running on infrastructure you control. A custom coaching platform replaces the SaaS middleman with direct Stripe billing, conditional content unlocks triggered by your logic, and member portals shaped around how your cohorts actually learn. You stop paying 5–10% transaction fees. You stop reshaping your programs to fit Teachable's template hierarchy. Your onboarding flows fire automatically. Your group coaching rooms don't require three separate logins. And when a client asks for a feature your business model needs, you build it instead of submitting a feature request to a product team in San Francisco who'll never prioritize coaches earning under seven figures.

Waar projecten falen

Kajabi and Teachable take 5-10% of your revenue on every transaction At $50K/month, that's $3K-$5K gone every single month — forever. That's not a software cost. That's a tax on your growth.

These platforms also force your coaching methodology into their content structure You end up reshaping your programs to fit their templates, which quietly erodes the thing clients are actually paying for.

Progress tracking is another casualty Most SaaS coaching tools don't give clients a real sense of their own growth, and when people can't see momentum, they disengage. Retention drops.

Running group coaching usually means juggling Zoom, Calendly, and Slack simultaneously Every new cohort adds more admin overhead, and clients feel the friction even if they can't name it.

Your brand also looks identical to every other coach on the platform A prospective client can't tell your premium offer apart from someone charging $29/month for a PDF course.

And custom workflows? Forget it Onboarding sequences, conditional content unlocks, anything that reflects how your business actually runs — you're doing it manually. That's manageable at 30 clients. It falls apart at 100.

Compliance

Branded Member Portal

A fully custom client dashboard with login, profile management, and personalized content feeds. Clients see their programs, upcoming sessions, and progress — all under your brand, not someone else's.

Mux-Powered Video Library

Adaptive bitrate video streaming with DRM protection. Content is organized by program, module, and lesson, with bookmarking and completion tracking built in.

Client Progress Tracking

Custom dashboards that surface client metrics, milestones, and goal completion. Coaches get aggregate data across cohorts; clients see their own trajectory.

Calendar & Booking Integration

Embedded scheduling for 1:1 sessions and group calls via Cal.com or Calendly API, with automatic timezone handling, reminders, and session history.

Stripe Billing & Subscriptions

Recurring subscriptions, one-time payments, payment plans, and coupon codes — all through Stripe. You keep everything minus standard Stripe processing fees. No platform cut.

In-App Messaging

Real-time messaging between coaches and clients with thread organization and file sharing. It replaces Slack and Voxer with a communication layer that lives directly inside your platform.

Wat we bouwen

Stop paying 5–10% platform fees on every Stripe transaction your coaching business processes

Keep 100% of your Stripe revenue by removing the SaaS platform middleman permanently

Escape rigid content templates that force your methodology into someone else's learning structure

Design cohort spaces with shared resources, threaded discussions, and scheduled group video calls

Fix invisible progress tracking that kills client momentum and tanks your retention rates

Unlock content based on enrollment date, module completion, or custom triggers you define

Consolidate fragmented tools — Zoom links, Calendly embeds, Slack channels — into one unified system

Run multi-step intake forms, welcome sequences, and goal-setting wizards that fire on signup

Differentiate your brand from the identical Kajabi storefronts your competitors are using

Control every pixel of your member experience so premium clients see premium execution

Automate onboarding sequences and content unlocks instead of running them manually per client

Deploy mobile-optimized coaching tools clients actually use between sessions on their phones

Ons proces

Discovery & Coaching Workflow Audit

We start by mapping your coaching methodology, client journey, content structure, and revenue model. Every decision about the platform flows from how you actually work.

Week 1

Architecture & Design

Then we put together the database schema, API design, UI/UX wireframes, and the Mux/Stripe integration architecture. You approve every screen before we write a line of code.

Week 2

Core Platform Build

From there, we build in two phases. First: the member portal, video library, progress tracking, and billing. Functional builds go to a staging environment for your review each Friday. Second: calendar integration, real-time messaging, group coaching features, and third-party connections, followed by end-to-end testing with real client scenarios.

Weeks 3-4

Booking, Messaging & Integrations

The final week covers content migration, performance optimization, a security audit, production deployment, and 30 days of post-launch support.

Week 5

Migration, QA & Launch

You own the code, pay zero revenue share, and control every feature. Kajabi and Teachable are multi-tenant tools — your coaching bends to fit their structure. A custom platform works the other way around. Your onboarding flow, your progress metrics, your client experience. You're not renting features. You own an asset that compounds in value as your business grows.

Week 6

Next.jsSupabaseStripeMuxVercelCal.com

Veelgestelde vragen

Wat is het verschil tussen een custom coaching platform en Kajabi of Teachable?

Ja. We trekken je video content, cursusstructuren, clientaccounts en betalingsgegevens via Kajabi's API. Clients krijgen nieuwe logincredentials en landen in een vertrouwde interface. We migreren je Stripe subscriptions zodat terugkerende betalingen zonder onderbreking doorlopen. De meeste migraties zijn voltooid in de laatste bouwweek.

Kun je mijn bestaande content en clients van Kajabi migreren?

We gebruiken Mux voor video delivery — dezelfde infrastructuur achter Netflix en vergelijkbare platforms. Mux handelt adaptive bitrate streaming, DRM-beveiliging en een globaal CDN af. Videos laden snel ongeacht device of verbindingskwaliteit. Je betaalt per minuut video geleverd, wat meestal minder kost dan wat Kajabi in hun maandelijkse fee verbergt.

Hoe werkt video hosting zonder een platform als Teachable?

Hosting op Vercel en Supabase kost doorgaans $50-$200/maand afhankelijk van traffic en videovolume. We bieden optionele maintenance retainers vanaf $1.500/maand, met inbegrip van feature development, security updates en infrastructure monitoring. De meeste coaches beheren dagelijkse content management zelf via het admin dashboard.

Wat kost onderhoud na lancering?

Ja. We integreren Cal.com of Calendly direct in de member portal. Clients zien beschikbare slots in hun timezone, boeken sessies, krijgen geautomatiseerde herinneringen en controleren sessieverloop zonder je platform te verlaten. Coaches beheren beschikbaarheid via één kalender die synct met Google Calendar of Outlook.

Kunnen clients coaching sessies direct via het platform boeken?

Cohortruimtes bevatten gedeelde resources, discussiethreads en geplande groepsessies. Elk cohort krijgt eigen timeline en drip schedule. Groepsvideocalls integreren via embedded meeting links, met recordings automatisch opgeslagen in de videobibliotheek. Coaches zien engagement analytics uitgesplitst per cohort.

Hoe ga je met group coaching en cohort-gebaseerde programma's om?

We bouwen dedicated cohortruimtes met gedeelde resources, discussiethreads en geplande groepsessies. Clients worden ingeschreven in specifieke cohorten met eigen timelines en drip schedules. Groepsvideocalls integreren via embedded meeting links met automatische opnamen opgeslagen in de videobibliotheek. Coaches zien engagement analytics per cohort.

Coaching Platforms from $12,000

Fixed-fee. No revenue share. 30-day post-launch support included.

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