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Brand & Identity

Wordmark DesignBrand GuidelinesTypography Systems

Corporate Identity Design für etablierte Unternehmen

Wortmarken, Monogramme und vollständige Markensysteme

200+

Identity Systems

Delivered to date

48hr

First Concepts

From kickoff

100%

Vector Delivery

All formats included

Licensing Fees

You own everything

What Is Corporate Identity Design?

Corporate identity design is the deliberate creation of visual brand assets — wordmarks, monograms, color palettes, typography hierarchies, and spatial rules — pulled together into a brand guidelines document. For professional services, consulting, and financial firms, this system makes sure every touchpoint, from business cards to investor decks, communicates authority, precision, and trust.

Wo Projekte scheitern

Your firm's logo was designed 15 years ago and it shows Prospects unconsciously associate your brand with stagnation before a single conversation starts.

Every department builds their own slide decks with whatever fonts and colors feel right to them Clients notice the inconsistency, and they start questioning your operational discipline.

You've got a logo file but no documented brand guidelines Every vendor and new hire interprets your brand differently — and that erodes equity over time.

Your identity breaks across digital and print Favicons look like blobs. Letterheads feel completely disconnected from your website.

You've outgrown a startup-era identity but your team doesn't have design leadership Rebrand attempts stall because there's no clear creative direction or decision framework.

Your color palette fails accessibility contrast requirements on web and mobile That's ADA compliance exposure — and it hurts readability for a significant chunk of your users.

Compliance

Wordmark & Monogram Suite

Custom lettering or refined typeface selections for your primary wordmark, plus a compact monogram for tight spaces. Every mark gets drawn at multiple optical sizes for pixel-perfect rendering.

Color System Architecture

Primary, secondary, and accent palettes with Pantone, CMYK, RGB, and HEX values. Includes dark-mode variants and WCAG AA/AAA contrast-checked pairings for digital use.

Typography Hierarchy

A curated type stack covering heading, body, caption, and data-display styles. Includes fallback web-safe stacks and variable font recommendations for performance.

Spacing & Grid Rules

Minimum clear space, safe zones, and proportional scaling rules tied to your monogram unit. Whether your logo's on a pen or a building facade, it'll look right.

Brand Guidelines Document

A living PDF and Figma library covering logo usage, color do's and don'ts, typography specimens, and real-world application mockups. It gets updated as your brand evolves.

Design Token Export

Your entire identity system exported as JSON design tokens, ready to drop into Next.js, Tailwind, or any component library. Code and design stay in sync — no more guessing.

Was wir bauen

Competitive Visual Audit

We analyze your top 8–12 competitors' identities to find the white space and differentiation opportunities before we sketch a single mark.

Concept Exploration Rounds

Three distinct creative directions with wordmark and monogram variants, narrowed down through structured stakeholder feedback sessions.

Optical Size Optimization

Each mark gets refined at favicon, mobile, print, and signage scales so it reads cleanly at every size.

Accessible Color Engineering

Every color pairing gets tested against WCAG 2.2 AA and AAA standards with documented contrast ratios.

Multi-Format Asset Package

SVG, PNG, EPS, PDF, and favicon packages organized by use case — digital, print, merchandise, signage.

Figma Component Library

A shared Figma library with logo components, color styles, and type styles your team can start using immediately.

Unser Prozess

Discovery & Audit

We interview stakeholders, audit existing materials, and map your competitive landscape. You get a positioning brief that sets the strategic guardrails for all the creative work that follows.

Week 1

Concept Development

Three distinct identity directions — each with a wordmark, monogram, color mood, and type pairing — presented with rationale and competitive context.

Week 2

Refinement & System Build

Your chosen direction gets refined across optical sizes. We build out the full color system, typography hierarchy, spacing grid, and application mockups.

Week 3

Guidelines & Token Delivery

Final delivery includes the complete brand guidelines document, Figma library, design tokens, and multi-format asset package. We walk your team through implementation so nothing gets lost in handoff.

Week 4

Post-Launch Support

Thirty days of support for vendor questions, edge-case applications, and minor refinements as you roll out the new identity.

Week 5-8

FigmaAdobe IllustratorNext.jsStorybookDesign TokensVercel

Häufige Fragen

Was ist der Unterschied zwischen einem Logo und einem Corporate Identity System?

Ein Logo ist eine einzelne Marke. Ein Corporate Identity System umfasst deine Wortmarke, dein Monogramm, deine Farbpalette, Typografiehierarchie, Spacing-Regeln und das Guidelines-Dokument, das festlegt, wie alles verwendet wird. Dieses System hält jeden Touchpoint — von E-Mail-Signaturen bis zur Gebäudebeschilderung — visuell kohärent und baut Markenkapital auf, statt es zu verwässern.

Wie lange dauert ein Corporate Identity Projekt?

Die meisten Projekte laufen vier bis sechs Wochen von Kickoff bis finale Auslieferung. Discovery und Wettbewerbsanalyse dauern die erste Woche, Konzeptentwicklung die zweite, Verfeinerung und Systementwicklung die dritte und Guidelines-Auslieferung die vierte. Engagements mit mehreren Sub-Brands oder größeren Stakeholder-Gruppen können sich auf acht Wochen erstrecken.

Besitzen wir die finalen Identity Assets?

Ja. Sobald die finale Zahlung eingegangen ist, besitzt du alles — Wortmarke, Monogramm, Farbsystem, Typografiespezifikationen, Guidelines-Dokument, Figma-Bibliothek und Design Tokens. Keine Lizenzgebühren, keine Tantiemen, keine Nutzungsbeschränkungen. Es gehört dir dauerhaft.

Könnt ihr mit unseren bestehenden Brand-Farben oder Schriftarten arbeiten?

Absolut. Viele etablierte Unternehmen möchten ihre Marke weiterentwickeln, statt bei null anzufangen. Wir können deine aktuelle Palette verfeinern, die Barrierefreiheitslücken schließen und ein rigoröseres System um die Elemente bauen, die bereits bei deinen Klienten resonieren.

Welche Dateiformate sind in der finalen Auslieferung enthalten?

Du erhältst SVG, PNG (mehrere Auflösungen), EPS und PDF-Dateien für jede Marke, organisiert nach Anwendungsfall — digital, Print, Merchandising und Beschilderung. Wir liefern auch eine Figma-Komponentenbibliothek mit verlinkten Stilen und JSON Design Tokens für die direkte Integration in deinen Web-Codebase.

Wie integrieren sich Design Tokens in unsere Website?

Design Tokens sind JSON Key-Value-Paare, die deine Farben, Schriftgrößen, Spacing und andere Brand-Werte direkt in Code übertragen. Sie integrieren sich in Tailwind CSS Config-Dateien, CSS Custom Properties oder styled-components Themes. Deine Entwickler setzen die exakten Brand-Spezifikationen um, ohne ein PDF interpretieren zu müssen — was weniger Fehler und schnellere Builds bedeutet.

Corporate Identity from $8,000

Fixed-fee. 30-day post-launch support included.

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