Now accepting Q2 projects — limited slots available. Get started →

English Espanol Francais 中文 Deutsch 日本語 한국어 Portugues 繁體中文 Nederlands العربية

Brand & Identity

Wordmark DesignBrand GuidelinesTypography Systems

Corporate Identity Design pour les Entreprises Établies

Wordmarks, Monogrammes et Systèmes de Marque Complets

200+

Identity Systems

Delivered to date

48hr

First Concepts

From kickoff

100%

Vector Delivery

All formats included

Licensing Fees

You own everything

What Is Corporate Identity Design?

Corporate identity design is the deliberate creation of visual brand assets — wordmarks, monograms, color palettes, typography hierarchies, and spatial rules — pulled together into a brand guidelines document. For professional services, consulting, and financial firms, this system makes sure every touchpoint, from business cards to investor decks, communicates authority, precision, and trust.

Où les projets échouent

Your firm's logo was designed 15 years ago and it shows Prospects unconsciously associate your brand with stagnation before a single conversation starts.

Every department builds their own slide decks with whatever fonts and colors feel right to them Clients notice the inconsistency, and they start questioning your operational discipline.

You've got a logo file but no documented brand guidelines Every vendor and new hire interprets your brand differently — and that erodes equity over time.

Your identity breaks across digital and print Favicons look like blobs. Letterheads feel completely disconnected from your website.

You've outgrown a startup-era identity but your team doesn't have design leadership Rebrand attempts stall because there's no clear creative direction or decision framework.

Your color palette fails accessibility contrast requirements on web and mobile That's ADA compliance exposure — and it hurts readability for a significant chunk of your users.

Conformité

Wordmark & Monogram Suite

Custom lettering or refined typeface selections for your primary wordmark, plus a compact monogram for tight spaces. Every mark gets drawn at multiple optical sizes for pixel-perfect rendering.

Color System Architecture

Primary, secondary, and accent palettes with Pantone, CMYK, RGB, and HEX values. Includes dark-mode variants and WCAG AA/AAA contrast-checked pairings for digital use.

Typography Hierarchy

A curated type stack covering heading, body, caption, and data-display styles. Includes fallback web-safe stacks and variable font recommendations for performance.

Spacing & Grid Rules

Minimum clear space, safe zones, and proportional scaling rules tied to your monogram unit. Whether your logo's on a pen or a building facade, it'll look right.

Brand Guidelines Document

A living PDF and Figma library covering logo usage, color do's and don'ts, typography specimens, and real-world application mockups. It gets updated as your brand evolves.

Design Token Export

Your entire identity system exported as JSON design tokens, ready to drop into Next.js, Tailwind, or any component library. Code and design stay in sync — no more guessing.

Ce que nous construisons

Competitive Visual Audit

We analyze your top 8–12 competitors' identities to find the white space and differentiation opportunities before we sketch a single mark.

Concept Exploration Rounds

Three distinct creative directions with wordmark and monogram variants, narrowed down through structured stakeholder feedback sessions.

Optical Size Optimization

Each mark gets refined at favicon, mobile, print, and signage scales so it reads cleanly at every size.

Accessible Color Engineering

Every color pairing gets tested against WCAG 2.2 AA and AAA standards with documented contrast ratios.

Multi-Format Asset Package

SVG, PNG, EPS, PDF, and favicon packages organized by use case — digital, print, merchandise, signage.

Figma Component Library

A shared Figma library with logo components, color styles, and type styles your team can start using immediately.

Notre processus

Discovery & Audit

We interview stakeholders, audit existing materials, and map your competitive landscape. You get a positioning brief that sets the strategic guardrails for all the creative work that follows.

Week 1

Concept Development

Three distinct identity directions — each with a wordmark, monogram, color mood, and type pairing — presented with rationale and competitive context.

Week 2

Refinement & System Build

Your chosen direction gets refined across optical sizes. We build out the full color system, typography hierarchy, spacing grid, and application mockups.

Week 3

Guidelines & Token Delivery

Final delivery includes the complete brand guidelines document, Figma library, design tokens, and multi-format asset package. We walk your team through implementation so nothing gets lost in handoff.

Week 4

Post-Launch Support

Thirty days of support for vendor questions, edge-case applications, and minor refinements as you roll out the new identity.

Week 5-8

FigmaAdobe IllustratorNext.jsStorybookDesign TokensVercel

Questions fréquentes

Quelle est la différence entre un logo et un système d'identité d'entreprise ?

Un logo est une simple marque. Un système d'identité d'entreprise inclut votre wordmark, monogramme, palette de couleurs, hiérarchie typographique, règles d'espacement et le document de directives qui régit la façon dont tout cela est utilisé. Ce système est ce qui garde chaque point de contact — des signatures e-mail à la signalétique des bâtiments — visuellement cohérent et construit l'équité de marque au lieu de l'affaiblir.

Combien de temps prend un projet d'identité d'entreprise ?

La plupart des projets prennent quatre à six semaines entre le coup d'envoi et la livraison finale. L'audit de découverte et de concurrence prend la première semaine, le développement des concepts la deuxième, l'affinement et la construction du système la troisième, et la livraison des directives la quatrième. Les engagements avec plusieurs sous-marques ou des groupes de parties prenantes plus importants peuvent s'étendre à huit semaines.

Sommes-nous propriétaires des actifs d'identité finaux ?

Oui. Une fois le paiement final effectué, vous êtes propriétaire de tout — wordmark, monogramme, système de couleurs, spécifications typographiques, document de directives, bibliothèque Figma et design tokens. Aucuns frais de licence, aucune redevance, aucune restriction d'utilisation. C'est vôtre définitivement.

Pouvez-vous travailler avec nos couleurs ou nos polices de caractères existantes ?

Absolument. De nombreuses entreprises établies veulent évoluer plutôt que de recommencer à zéro. Nous pouvons affiner votre palette actuelle, corriger les lacunes en matière d'accessibilité et construire un système plus rigoureux autour des éléments qui résonnent déjà avec vos clients.

Quels formats de fichiers sont inclus dans la livraison finale ?

Vous recevez des fichiers SVG, PNG (plusieurs résolutions), EPS et PDF pour chaque marque, organisés par cas d'utilisation — numérique, impression, marchandise et signalétique. Nous livrons également une bibliothèque de composants Figma avec des styles liés et des design tokens JSON pour une intégration directe dans votre codebase web.

Comment les design tokens s'intègrent-ils à notre site web ?

Les design tokens sont des paires clé-valeur JSON qui mappent vos couleurs, tailles de type, espacements et autres valeurs de marque directement dans le code. Ils se connectent aux fichiers de configuration Tailwind CSS, aux propriétés personnalisées CSS ou aux thèmes styled-components. Vos développeurs implémentent les spécifications exactes de la marque sans avoir à interpréter un PDF — ce qui signifie moins d'erreurs et des builds plus rapides.

Corporate Identity from $8,000

Fixed-fee. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization Core Web Vitals: Complete Guide 2026

Get Your Free Brand Assessment

We'll review your current identity and deliver a quote within 24 hours.

Get a Free Assessment

Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →